Adobe and Amazon Web Services Partner to Bring Adobe Experience Platform to Brands and Enhance Customer Engagement with Deep Insights
Adobe (ADBE) and Amazon Web Services (AWS) announced an expanded partnership to make Adobe Experience Platform (AEP) available on AWS. This integration will enable brands to deliver personalized customer experiences through deep insights and real-time interactions across channels. The partnership includes AEP-powered applications like Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics on AWS.
The joint offering will provide brands with centralized AEP-driven insights and workflows on AWS's cloud infrastructure, offering enhanced flexibility and scale. Major brands including Coca-Cola, Dick's Sporting Goods, and Marriott International currently use AEP for customer experience management. The solution will be available through Adobe and AWS Marketplace in 2025.
Adobe (ADBE) e Amazon Web Services (AWS) hanno annunciato un'espansione della loro partnership per rendere disponibile Adobe Experience Platform (AEP) su AWS. Questa integrazione permetterà ai marchi di offrire esperienze personalizzate per i clienti attraverso approfondimenti dettagliati e interazioni in tempo reale su più canali. La partnership include applicazioni basate su AEP come Adobe Real-Time CDP, Journey Optimizer e Customer Journey Analytics su AWS.
L'offerta congiunta fornirà ai marchi approfondimenti e flussi di lavoro centralizzati guidati da AEP sull'infrastruttura cloud di AWS, offrendo maggiore flessibilità e scalabilità. Marchi di rilevo, tra cui Coca-Cola, Dick's Sporting Goods e Marriott International, utilizzano attualmente AEP per la gestione dell'esperienza del cliente. La soluzione sarà disponibile tramite Adobe e AWS Marketplace nel 2025.
Adobe (ADBE) y Amazon Web Services (AWS) anunciaron una asociación ampliada para hacer disponible Adobe Experience Platform (AEP) en AWS. Esta integración permitirá a las marcas ofrecer experiencias personalizadas al cliente a través de profundas percepciones e interacciones en tiempo real a través de canales. La asociación incluye aplicaciones impulsadas por AEP como Adobe Real-Time CDP, Journey Optimizer y Customer Journey Analytics en AWS.
La oferta conjunta proporcionará a las marcas percepciones y flujos de trabajo centralizados impulsados por AEP en la infraestructura de la nube de AWS, ofreciendo una mayor flexibilidad y escalabilidad. Marcas importantes como Coca-Cola, Dick's Sporting Goods y Marriott International utilizan actualmente AEP para la gestión de la experiencia del cliente. La solución estará disponible a través de Adobe y AWS Marketplace en 2025.
어도비 (ADBE)와 아마존 웹 서비스 (AWS)가 어도비 익스피리언스 플랫폼 (AEP)을 AWS에서 사용할 수 있도록 파트너십 확대를 발표했습니다. 이 통합은 브랜드가 다양한 채널에서 깊은 통찰력과 실시간 상호작용을 통해 개인화된 고객 경험을 제공할 수 있도록 합니다. 이 파트너십에는 AWS에서 Adobe Real-Time CDP, Journey Optimizer 및 Customer Journey Analytics와 같은 AEP 기반 애플리케이션이 포함됩니다.
이 공동 제공은 브랜드에게 AWS 클라우드 인프라에서 AEP 기반의 집중화된 통찰력과 워크플로우를 제공하여 향상된 유연성과 확장성을 제공합니다. 코카콜라, 딕스 스포츠 상품, 메리어트 인터내셔널 등 주요 브랜드가 현재 AEP를 고객 경험 관리에 사용하고 있습니다. 이 솔루션은 2025년 Adobe와 AWS 마켓플레이스를 통해 제공될 예정입니다.
Adobe (ADBE) et Amazon Web Services (AWS) ont annoncé un partenariat élargi pour rendre Adobe Experience Platform (AEP) disponible sur AWS. Cette intégration permettra aux marques de fournir des expériences client personnalisées grâce à des insights approfondis et des interactions en temps réel sur différents canaux. Le partenariat inclut des applications alimentées par AEP telles qu'Adobe Real-Time CDP, Journey Optimizer et Customer Journey Analytics sur AWS.
L'offre conjointe fournira aux marques des insights et des flux de travail centralisés pilotés par AEP sur l'infrastructure cloud d'AWS, offrant ainsi une flexibilité et une évolutivité accrues. Des marques majeures comme Coca-Cola, Dick's Sporting Goods et Marriott International utilisent actuellement AEP pour la gestion de l'expérience client. La solution sera disponible via Adobe et AWS Marketplace en 2025.
Adobe (ADBE) und Amazon Web Services (AWS) haben eine erweiterte Partnerschaft angekündigt, um Adobe Experience Platform (AEP) bei AWS verfügbar zu machen. Diese Integration wird es Marken ermöglichen, personalisierte Kundenerlebnisse durch tiefe Einblicke und Echtzeit-Interaktionen über verschiedene Kanäle zu bieten. Die Partnerschaft umfasst AEP-gestützte Anwendungen wie Adobe Real-Time CDP, Journey Optimizer und Customer Journey Analytics auf AWS.
Das gemeinsame Angebot wird Marken zentrale AEP-gesteuerte Einblicke und Workflows auf der Cloud-Infrastruktur von AWS bieten und so erhöhte Flexibilität und Skalierbarkeit ermöglichen. Große Marken wie Coca-Cola, Dick's Sporting Goods und Marriott International nutzen derzeit AEP für das Kundenmanagement. Die Lösung wird ab 2025 über den Adobe und AWS Marketplace verfügbar sein.
- Strategic partnership with AWS expands market reach and accessibility of Adobe Experience Platform
- Integration with AWS provides enhanced scalability and flexibility for enterprise customers
- Notable existing customer base including major brands demonstrates product market fit
- New revenue stream through AWS Marketplace distribution channel
- Implementation timeline extends to 2025, indicating delayed revenue impact
- Potential revenue sharing with AWS could impact margins
Insights
This strategic partnership represents a significant expansion of Adobe's cloud capabilities, with major implications for enterprise-level customer experience management. The integration of Adobe Experience Platform (AEP) with AWS infrastructure will enhance scalability and deployment flexibility for large organizations. The inclusion of major clients like Coca-Cola, Dick's Sporting Goods and Marriott International validates the platform's enterprise appeal.
The planned 2025 marketplace availability positions Adobe to capture a larger share of the growing customer data platform market. Key technical advantages include real-time data processing, AI-driven insights and integration with AWS native services like Amazon S3 and DynamoDB. This move strengthens Adobe's competitive position against other marketing cloud providers and should drive increased adoption of their customer experience solutions.
The partnership addresses growing market demand for unified customer data platforms with advanced personalization capabilities. The timing aligns with increasing enterprise focus on first-party data strategies and privacy-compliant customer engagement. The integration of Adobe Real-Time CDP, Journey Optimizer and Customer Journey Analytics creates a comprehensive suite for both B2B and B2C applications.
The emphasis on AI-driven content analytics and performance measurement reflects the market's shift toward data-driven marketing optimization. This positions Adobe to capture increased marketing technology spending, particularly from enterprises already invested in the AWS ecosystem. The delayed launch timeline to 2025 may temporarily limit near-term revenue impact but allows for thorough integration and enterprise adoption planning.
- Adobe and Amazon Web Services (AWS) expand partnership to make Adobe Experience Platform (AEP) available on AWS, empowering brands to deepen customer relationships through precise personalization
- AEP delivers an actionable view of customers across every channel, with AI-driven insights that help ensure customer experiences are timely and relevant to individual tastes
- Brands using AWS can tap into a suite of applications powered by AEP including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics, to orchestrate and iterate experiences that can boost engagement and conversion
Applications powered by AEP including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics will also be available on AWS, enabling brands to easily build audiences, engage customers across channels and iterate experiences through actionable insights. This joint offering provides brands a new level of flexibility and scale, with AEP-driven insights and workflows that can be centralized on AWS.
Leading brands including The Coca-Cola Company, Dick’s Sporting Goods, Major League Baseball, Marriott International, Panera Bread, Prudential Financial, Qualcomm,
“Delivering one-to-one personalization across a myriad of digital channels is quickly becoming table stakes for brands,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “Our collaboration with AWS expands access to Adobe Experience Platform, powering an integrated set of applications that enable timely customer experiences based on deep insights. Brands will have greater flexibility in where they deploy customer data and manage tools and workflows, while leveraging a generative AI assistant to improve productivity and deliver greater ROI for marketing teams.”
“Offering Adobe Experience Platform on AWS builds on our long-standing partnership with Adobe to empower customers across every industry with the tools to deliver highly personalized customer experiences at scale,” said Kathrin Renz, Vice President of AWS Industries. “Together, we’re giving enterprises the ability to build a customer experience management foundation once, and apply it across all current and future applications. This partnership underscores our commitment to helping businesses connect with their audiences by offering them the flexibility and advanced capabilities required to meet evolving customer expectations."
AEP availability on AWS will enable brands to:
- Create and engage with high-value audiences through Adobe Real-Time CDP, which are updated in real time as customer interactions happen across online and offline channels. These insights enable both business-to-consumer (B2C) and business-to-business (B2B) brands to engage customers in moments that matter.
- Orchestrate personalized customer journeys with Adobe Journey Optimizer, creating on-brand and performant experiences across touchpoints such as email, web, mobile and more. With Adobe Journey Optimizer B2B Edition, B2B brands can more accurately identify and reach key decision makers within buying groups, while enabling tighter coordination between sales and marketing teams.
- Analyze and optimize campaigns through Adobe Customer Journey Analytics, which measures and visualizes engagement across online and offline channels. This includes Content Analytics, an offering that unlocks the ability for marketers to understand the performance of AI-generated content down to the attribute level, including colors, objects and styles that resonate with target audiences.
Brands will also be able to take advantage of fully managed AWS native services—such as Amazon S3, DynamoDB and Glue—to reduce operational overhead, streamline data management and accelerate workflows.
Adobe and AWS will jointly work with mutual customers to implement these solutions, which will be available through Adobe and the AWS Marketplace in calendar year 2025. This new offering builds on existing Adobe solutions on AWS, where Adobe Experience Cloud applications have helped teams enhance marketing efforts, reaching key audiences with highly personalized digital experiences that drive deeper engagement and increased conversion.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241203771065/en/
Public relations contact
Jasmine Boaler
Adobe
jboaler@adobe.com
Source: Adobe
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