AcuityAds Announces New illumin Contract Win with Purina

Rhea-AI Summary

AcuityAds Holdings Inc. (ACUIF) announced on March 4, 2021, a new contract with Purina Animal Nutrition LLC for its advertising automation platform, illumin. This platform, launched on October 1, 2020, allows advertisers to plan, buy, and analyze campaigns from one interface, improving consumer journey insights. AcuityAds aims to optimize Purina's advertising strategy and enhance customer engagement. CEO Tal Hayek noted that more than 15 clients, including Fortune 500 brands, are now utilizing illumin, highlighting its growing adoption in various industries.

Positive

• New contract with Purina Animal Nutrition enhances business portfolio.
• illumin platform continues to gain traction with over 15 clients, including Fortune 500 brands.
• Improved consumer journey optimization expected to enhance client advertising efficiency.

Negative

• None.

TORONTO and NEW YORK, March 4, 2021 /PRNewswire/ - AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds'' or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed a new contract win with pet care company, Purina Animal Nutrition LLC,  for its leading advertising automation platform, illumin.

illumin, which officially launched on October 1, 2020, is the only advertising automation platform that offers planning, buying and omnichannel intelligence in a single platform. With illumin, advertisers have the ability to build and map the entire consumer journey and execute in real-time to achieve conversion. This is resulting in illumin's adoption across a wide range of industries.

AcuityAds will work with Purina to help tailor the consumer journey and garner creative insights, leading to a more efficient journey based on consumer interests.

"As a company driven to unlock the greatest potential of every animal, we have always placed emphasis on understanding what the consumer journey looks like and delving into those needs. We look forward to seeing what the illumin platform can do and hope to hone our process in a more efficient and seamless way that ultimately changes the game, so we better engage with our customers." -  Purina Animal Nutrition LLC

Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds commented, "We are thrilled to be working with Purina to help them attain their goals using a new, innovative approach. Purina joins more than 15 other clients who are currently utilizing our advertising automation platform, including several Fortune 500 brands.  The illumin platform continues to gain momentum as we add additional clients looking to create an end-to-end consumer journey that provides full visibility and control of their advertising needs. As we move ahead, we look forward to working with more brands across diverse industries, helping them to achieve their unique advertising goals."

To learn more about illumin, contact press@acuityads.com or visit illumin.com

About AcuityAds:

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers.

AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit AcuityAds.com.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies.  Investors are cautioned not to put undue reliance on forward-looking statements.  Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

View original content:http://www.prnewswire.com/news-releases/acuityads-announces-new-illumin-contract-win-with-purina-301240542.html

SOURCE AcuityAds Holdings Inc.

FAQ

What is the new contract announced by AcuityAds on March 4, 2021?

AcuityAds announced a contract with Purina Animal Nutrition to utilize its advertising automation platform, illumin.

What does the illumin platform offer to advertisers?

The illumin platform provides planning, buying, and real-time intelligence for managing digital advertising campaigns.

How many clients are currently using the illumin platform?

The illumin platform is being used by more than 15 clients, including several Fortune 500 companies.

When was the illumin platform launched?

The illumin platform was officially launched on October 1, 2020.

What is the primary goal of AcuityAds in working with Purina?

AcuityAds aims to help Purina optimize its advertising strategy and enhance customer engagement through the illumin platform.