AcuityAds Announces Integration with Amazon Publisher Services

Rhea-AI Summary

AcuityAds Holdings announced an integration with Amazon Publisher Services (APS) on April 19, 2021. This collaboration allows advertisers using AcuityAds' illumin platform to access premium inventory from various verticals, enhancing their digital advertising campaigns. CEO Tal Hayek highlighted the significance of this integration, noting the increased transaction activity and potential for improved ROI. The integration aims to provide greater control over consumer journeys and reduce waste at transaction levels.

Positive

• Integration with Amazon Publisher Services enhances advertising capabilities.
• Direct access to premium inventory across various verticals.
• Potential for improved return on investment (ROI) for advertisers.

Negative

• Client has the right to exercise an out-clause at any time during the advertising campaign.

TORONTO and NEW YORK, April 19, 2021 /PRNewswire/ - AcuityAds Holdings Inc. (TSX: AT) ("AcuityAds" or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on desktop, mobile web and mobile apps across gaming, lifestyle, music, news and dating verticals.

"We are already seeing significant transactions take place as a result of this integration with Amazon Publisher Services," said Tal Hayek, CEO and Co-Founder of AcuityAds. "As a buy-side advertising platform integrating with APS's Transparent Ad Marketplace, we look forward to bringing the hundreds of advertisers that leverage our platform access to direct, premium, transparent and scalable advertising opportunities." 

The Transparent Ad Marketplace integration enhances AcuityAds' technology offering as it provides direct access to the advertising marketplace, removes potential waste at the individual transaction level, leads to greater control of the consumer journey, and enhances ROI for advertisers.

About AcuityAds:

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers.

AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit AcuityAds.com.

Disclaimer in regard to Forward-looking Statements

Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies.  Investors are cautioned not to put undue reliance on forward-looking statements.  Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company's client that has been mentioned in this press release has the right to exercise an out-clause right at any time during the advertising campaign.

View original content:http://www.prnewswire.com/news-releases/acuityads-announces-integration-with-amazon-publisher-services-301270899.html

SOURCE AcuityAds Holdings Inc.

FAQ

What is the significance of AcuityAds' integration with Amazon Publisher Services (ACUIF)?

The integration allows AcuityAds to provide its advertisers direct access to premium inventory, enhancing campaign effectiveness and ROI.

When did AcuityAds announce its integration with Amazon Publisher Services?

AcuityAds announced the integration on April 19, 2021.

How will the integration with Amazon Publisher Services benefit advertisers using AcuityAds (ACUIF)?

Advertisers will gain access to high-quality inventory and improved control over their advertising campaigns, leading to better ROI.

What does the forward-looking statement in AcuityAds' press release imply for investors?

The forward-looking statement indicates that the company's future performance and business conditions could vary significantly due to various uncertainties.