Accenture to Acquire Tambourine to Strengthen its World-Class Commerce Transformation Capabilities in Japan

Rhea-AI Summary

Accenture (NYSE: ACN) has announced its agreement to acquire Tambourine, a Japanese e-commerce customer experience agency specializing in cloud-based technologies. The acquisition aims to enhance Accenture Interactive's capabilities and support expected growth in Japan's digital commerce market, projected to reach US$217.5 billion in sales in 2021. Tambourine, with expertise in Salesforce Commerce Cloud, will help Accenture deliver improved commerce experiences across various sectors. The financial terms of the agreement remain undisclosed.

Positive

• Acquisition of Tambourine enhances Accenture's position in the growing Japanese digital commerce market.
• Tambourine's Salesforce Commerce Cloud expertise strengthens Accenture Interactive's service offerings.
• Expected market growth of 10.5% in Japan's digital commerce sector provides favorable conditions.

Negative

• Transaction terms remain undisclosed, creating uncertainty regarding financial implications for shareholders.
• Completion of acquisition is subject to customary closing conditions, which may delay integration.

TOKYO--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire Tambourine, an e-commerce customer experience agency with award-winning capabilities in cloud-based technologies in Japan. Tambourine brings a proven track record in using Salesforce Commerce Cloud to deliver seamless commerce experiences for consumer goods and entertainment companies. Terms of the transaction were not disclosed.

Tambourine to become part of Accenture Interactive. (Photo: Business Wire)

Digital commerce in Japan is expected to grow by 10.5% in 2021 to reach US$217.5 billion in sales in 2021. This acceleration offers growth prospects and is pushing brands to rethink effective customer connection. Tambourine will enhance the world-class suite of sales and commerce transformation services, from product and platform engineering, to omnichannel delivery of commerce experiences.

Atsushi Egawa, Accenture’s market unit lead for Japan, said: “Digital customer experience and brand reputation is so closely intertwined that it can impact a company’s growth. In considering ways to deliver the best of commerce experiences, brands are turning to data and the cloud for leverage. By weaving in Tambourine’s unique offerings into Accenture’s, we will continue to help accelerate our clients’ growth.”

Founded in 2015, Tambourine provides integrated commerce services on the Salesforce platform. It delivers customer experience design and engineering, develops web services and applications, and offers consultancy services to optimize customer touchpoints.

Tambourine was recognized as Salesforce’s Innovation Partner of the Year in 2020 and is one of the few companies in Japan with an industry-recognized Level 1 Specialist certification in Salesforce’s B2C Commerce domain. Its team of approximately 70 customer experience specialists, designers and cloud engineers will join Accenture Interactive in Japan.

Flaviano Faleiro, Accenture Interactive’s president for Growth Markets, said: “Brands understand that when they respond to new consumer behaviors with a seamless commerce experience, it makes them more relevant and valuable. The combination of Tambourine and Accenture Interactive will further enhance our ability to leverage creativity, technology and deep human insights to accelerate growth of our clients.”

“Tambourine is founded on the premise of achieving excellent outcomes as a team,” said Tatsuya Nakao, CEO of Tambourine. “Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create deep impact for our clients.”

Tambourine is the latest in a series of acquisitions that Accenture has made to rapidly scale commerce expertise and excellence, including Experity in Brazil, Glamit in Argentina and Openmind in Italy. In February 2021, Accenture acquired Businet Systems, a leader in developing and operating Salesforce Commerce Cloud-based e-commerce sites in Japan, with a proprietary order management system (OMS) for the apparel and retail industries. The acquisition of Tambourine is in line with Accenture's strategy to build a stronger service offering in marketing, commerce and customer experience design by continuously strengthening the talent, skills and capabilities essential to creating exceptional commerce experiences.

Completion of the acquisition is subject to customary closing conditions.

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 624,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com

Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: Accenture and Tambourine will not be able to close the transaction in the time period anticipated, or at all, which is dependent on the parties’ ability to satisfy certain closing conditions; the transaction might not achieve the anticipated benefits for Accenture; the COVID-19 pandemic has impacted Accenture’s business and operations, and the extent to which it will continue to do so and its impact on the company’s future financial results are uncertain; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; Accenture might be unable to access additional capital on favorable terms or at all and if the company raises equity capital, it may dilute its shareholders’ ownership interest in the company; as a result of Accenture’s geographically diverse operations and its growth strategy to continue to expand in its key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211118006202/en/

Ken Kanda

Tokyo Japan

+81 80 3723 9580

kentaro.kanda@accenture.com

Source: Accenture

FAQ

What is the significance of Accenture's acquisition of Tambourine?

The acquisition is aimed at enhancing Accenture's e-commerce capabilities in response to the growing digital commerce market in Japan.

How does Tambourine impact Accenture's service offerings?

Tambourine's expertise in Salesforce Commerce Cloud will strengthen Accenture Interactive's ability to deliver seamless customer experiences.

What are the expected growth prospects in Japan's digital commerce market for Accenture?

Japan's digital commerce is projected to grow by 10.5% in 2021, reaching US$217.5 billion, creating opportunities for Accenture's expanded services.

When will the acquisition of Tambourine by Accenture be completed?

The completion of the acquisition is subject to customary closing conditions and has no set timeline for finalization.