Accenture Named Principal Partner of MI New York

Rhea-AI Summary

Accenture (NYSE: ACN) has entered a three-year partnership with Major League Cricket Champions MI New York, becoming their principal partner. The collaboration will see Accenture’s logo prominently displayed on MI New York's match and training jerseys. Accenture will leverage its technological, data, and AI expertise to enhance team performance and fan engagement both on and off the field. This partnership aims to utilize data analytics, video analysis, and smart technologies to boost players' and coaches' performance, improve team operations, and increase cricket's popularity and engagement among American youth. Major League Cricket's second season starts on July 5th, presenting an opportunity for U.S. fans to experience high-level T20 cricket.

Positive

• Accenture's partnership with MI New York enhances brand visibility with logo placement on team jerseys.
• The collaboration leverages Accenture’s technological, data, and AI capabilities to improve team and fan experiences.
• Utilizing data analytics and video analysis aims to boost player and coach performance.
• The partnership supports MI New York's long-term goals of growing cricket in the U.S.
• Increased engagement among American youth could expand cricket's popularity in the U.S.

Negative

• The financial commitment and resource allocation to a sports partnership might divert focus from core business areas for Accenture.
• ROI from sports partnerships can be uncertain, especially in a market where cricket is not a mainstream sport.

MI New York to leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States

NEW YORK--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has announced a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner.

Accenture has announced a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner. (Photo: Business Wire)

Under the partnership, the Accenture logo will be visible on the front of MI New York match and training jerseys. MI New York will also leverage Accenture's digital services and consulting expertise to enhance performance both on and off the field through innovative solutions and data-driven strategies that will integrate with MI’s existing data driven approach to cricket. Accenture will use its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans.

Jill Kramer, Accenture’s chief marketing and communications officer, expressed enthusiasm about the partnership. “Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S.” Kramer said. "This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”

The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. In addition, these innovations will further improve team operations and help build stronger connections with U.S. audiences, increase engagement among American youth, and support MI New York's long-term goals in the development of the cricket ecosystem in the country.

Partnering with Accenture is a significant step in MI New York’s efforts to establish and grow cricket in the U.S. With the vast MI fan base worldwide, the partnership will have a great impact on expanding the game across the nation.

MI New York is part of the MI family, a leading global cricket brand with five T20 teams across three continents and four countries, including both men’s and women’s teams. Major League Cricket is set to begin its second season this summer, starting July 5^th, allowing U.S. fans to enjoy top-tier T20 cricket.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

About MI New York

MI New York is a T20 cricket team which plays in the Major League Cricket. Established in 2023, MI New York are the inaugural and defending champions of MLC. MI New York is part of the MI family, which has won 10 titles across various leagues around the world.

Since its inception in 2008, Mumbai Indians has been one of the most successful teams in the Indian Premier League. It is owned by Indiawin Sports Pvt. Ltd, a subsidiary of Reliance Industries, one of India's largest conglomerates.

Today MI is a global cricketing force, with five T20 teams spanning three continents, and four countries including both men and women. The year 2023 marked a pivotal moment for the MI family, as it established Mumbai Indians in the Women's Premier League, along with MI Cape Town in SA20, MI Emirates in ILT20, and MI New York in MLC.

Over 17 years, MI's dedication and commitment to improving the cricketing eco-system, have resulted in 10 league titles, including 5 IPL championships, 2 Champions League victories, and the inaugural WPL and MLC wins in 2023 and ILT20 in 2024.

Copyright © 2024 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240605527440/en/

Chinedu Udezue

Accenture

+44 208 396 3674

chinedu.udezue@accenture.com

Source: Accenture

FAQ

What is the duration of Accenture's partnership with MI New York?

Accenture has entered a three-year partnership with MI New York.

What will Accenture's logo placement include?

Accenture's logo will be displayed on the front of MI New York's match and training jerseys.

How will Accenture enhance MI New York's performance?

Accenture will use its tech, data, and AI capabilities to provide innovative solutions and data-driven strategies to enhance performance both on and off the field.

What technologies will be used in the partnership?

The partnership will focus on data analytics, video analysis, and smart technologies.

When does Major League Cricket's second season begin?

Major League Cricket's second season starts on July 5th.