Accenture Named Principal Partner of MI New York
Accenture (NYSE: ACN) has entered a three-year partnership with Major League Cricket Champions MI New York, becoming their principal partner. The collaboration will see Accenture’s logo prominently displayed on MI New York's match and training jerseys. Accenture will leverage its technological, data, and AI expertise to enhance team performance and fan engagement both on and off the field. This partnership aims to utilize data analytics, video analysis, and smart technologies to boost players' and coaches' performance, improve team operations, and increase cricket's popularity and engagement among American youth. Major League Cricket's second season starts on July 5th, presenting an opportunity for U.S. fans to experience high-level T20 cricket.
- Accenture's partnership with MI New York enhances brand visibility with logo placement on team jerseys.
- The collaboration leverages Accenture’s technological, data, and AI capabilities to improve team and fan experiences.
- Utilizing data analytics and video analysis aims to boost player and coach performance.
- The partnership supports MI New York's long-term goals of growing cricket in the U.S.
- Increased engagement among American youth could expand cricket's popularity in the U.S.
- The financial commitment and resource allocation to a sports partnership might divert focus from core business areas for Accenture.
- ROI from sports partnerships can be uncertain, especially in a market where cricket is not a mainstream sport.
MI
![Accenture has announced a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner. (Photo: Business Wire)](https://mms.businesswire.com/media/20240605527440/en/2151273/4/MINY.jpg)
Accenture has announced a three-year partnership with Major League Cricket Champions MI
Under the partnership, the Accenture logo will be visible on the front of MI
Jill Kramer, Accenture’s chief marketing and communications officer, expressed enthusiasm about the partnership. “Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S.” Kramer said. "This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”
The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. In addition, these innovations will further improve team operations and help build stronger connections with
Partnering with Accenture is a significant step in MI New York’s efforts to establish and grow cricket in the
MI
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
About MI
MI
Since its inception in 2008, Mumbai Indians has been one of the most successful teams in the Indian Premier League. It is owned by Indiawin Sports Pvt. Ltd, a subsidiary of Reliance Industries, one of
Today MI is a global cricketing force, with five T20 teams spanning three continents, and four countries including both men and women. The year 2023 marked a pivotal moment for the MI family, as it established Mumbai Indians in the Women's Premier League, along with MI
Over 17 years, MI's dedication and commitment to improving the cricketing eco-system, have resulted in 10 league titles, including 5 IPL championships, 2 Champions League victories, and the inaugural WPL and MLC wins in 2023 and ILT20 in 2024.
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Chinedu Udezue
Accenture
+44 208 396 3674
chinedu.udezue@accenture.com
Source: Accenture
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