Accenture Helps Disney Studios’ StudioLAB Provide Fans with Immersive Experiences Through Interactive Movie Posters

Rhea-AI Summary

Accenture (NYSE: ACN) is collaborating with Disney Studios’ StudioLAB to develop interactive movie posters using digital technologies such as cloud and OLED displays. This initiative aims to enhance engagement and provide immersive experiences for moviegoers. The project builds on a successful prototype from 2017, incorporating AI and 4D cameras to personalize interactions. Since the launch of the cloud-based platform in June, over 1,000 sessions have been completed. The updated model was deployed at the El Capitan Theatre and Disneyland for major movie premieres, further extending Accenture's partnership with Disney for three more years.

Positive

• Accenture's collaboration with Disney enhances consumer engagement through interactive movie posters.
• Over 1,000 interactive sessions completed since the cloud-based platform launch in June.
• The partnership has been extended for three more years, indicating strong client trust and future projects.

Negative

• None.

NEW YORK & BURBANK, Calif.--(BUSINESS WIRE)-- Accenture (NYSE: ACN) is helping Disney Studios’ StudioLAB develop and pilot interactive movie posters that incorporate digital technologies, including cloud and OLED displays, to provide moviegoers and fans with engaging, immersive and memorable content experiences.

Visitors at Disneyland pose in front of the “Jungle Cruise” interactive movie poster created by Accenture and StudioLAB. (Photo: Business Wire)

Accenture and StudioLAB collaborated to design, build and install a prototype of an interactive movie poster in 2017 for Disney’s live-action “Dumbo” premiere. The interactive movie poster used sophisticated software and hardware — including artificial intelligence and 4D cameras — to recognize and respond to individuals’ emotions by showing film clips that fit a person’s current mood.

“We learned from the “Dumbo” prototype that fans and guests loved the interactivity our digital posters provide, so we brainstormed with Accenture ways that we could take that engagement to a new level,” said Alice Taylor, VP of content and innovation at StudioLAB. “The new advanced posters increase engagement by offering personalized experiences — for example, users can insert themselves in the movie poster and share that image instantly with friends or family. It transforms our audience's journey beyond just the main feature at the theater.”

The companies’ ongoing collaboration takes the technology one step further, using Microsoft Azure to enable the setup and monitoring of content virtually and data analytics to provide insights on how people interact with the posters. The ability to produce and distribute content from remote locations could enable interactive experiences for users in a variety of locations.

Since the new cloud-based platform was launched in June, fans have completed more than 1,000 interactive movie poster sessions and are also sharing their experiences on social media.

“Using this advanced technology, Disney can tell unique stories in a new and engaging way by delivering a range of digital experiences that deepen consumers’ connections with their amazing franchises, stories, and characters,” said John Peters, Accenture’s Media & Entertainment industry group lead for the US west region.

The updated model of the interactive movie poster was first deployed at the El Capitan Theatre in Hollywood for the premiere of Marvel Studios’ “Black Widow” earlier this year. It was also used to engage with visitors at Disneyland during the “Jungle Cruise” premiere, and at the premiere of Searchlight Pictures’ “Nightmare Alley” this December.

“We extended our StudioLAB innovation partnership with Accenture for another three years because of their proven ability to combine top design and innovation capabilities with technology and industry expertise, which helps us create ground-breaking moments for our audiences,” Taylor said.

CES 2022 attendees can experience interactive movie poster platform from Jan. 5^th – 8^th at the Accenture ballroom in the Venetian Hotel.

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 624,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Accenture’s Communications & Media industry group helps communications service providers, as well as media and entertainment organizations become leading providers of next-generation IP services and immersive customer experiences. To learn more, visit https://www.accenture.com/us-en/industries/communications-and-media-index.

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This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005083/en/

Melissa Curtis

Accenture

+1 617 488 5219

melissa.curtis@accenture.com

Source: Accenture

FAQ

What is Accenture's recent project with Disney Studios about?

Accenture is developing interactive movie posters with Disney Studios’ StudioLAB that use digital technologies to enhance audience engagement.

How many interactive sessions have been completed for Accenture's movie posters?

Since launching the cloud-based platform in June, over 1,000 interactive movie poster sessions have been completed.

What technology is being used in the interactive movie posters by Accenture?

The interactive movie posters incorporate cloud technology, OLED displays, AI, and 4D cameras.

When was the partnership between Accenture and Disney Studios extended?

The partnership was extended for another three years, reflecting the success of their collaborative projects.

Where was the updated interactive movie poster first deployed?

The updated model was first deployed at the El Capitan Theatre in Hollywood during the premiere of Marvel Studios’ 'Black Widow'.