Accenture and the World Economic Forum Decode the “Sustainability DNA” for Companies Seeking to Deliver Value and Impact for All Stakeholders
Companies with deeply embedded stakeholder management practices generate over
Shaping change through Sustainability DNA (Photo: Business Wire)
The report, Shaping the
“The world’s environmental and social challenges are already disrupting business today,” said
To assess the strength of Sustainability DNA in companies around the world, Accenture and the
According to the report, embedding Sustainability DNA drives behavioral changes throughout organizations in three ways — by fostering human connections, boosting collective intelligence and driving accountability at all levels. Overall, companies tend to score higher on enablers that deepen “human connections” (average SOI score = 57), reflecting their ability to engage stakeholders, but are weaker on enablers that build “collective intelligence” (47), suggesting a struggle from leadership teams to build stakeholder-centricity.
Overall, the average score across all companies in the SOI was only 52/100, suggesting that most have significant room to strengthen their Sustainability DNA. The report advocates three steps organizations should take to create a cycle of change that generates value for all stakeholders:
- Diagnose: Conduct a high-level assessment using diagnostic tools that uncover areas of the business where the Sustainability DNA is stronger and where more work is needed.
- Define: Identify key interventions needed to meet the organization's sustainability goals using a variety of different inputs.
- Develop: Build a roadmap based on the organization’s vision for change with a clear set of KPIs to measure success in strengthening Sustainability DNA on an ongoing basis.
“The all-encompassing impact of COVID-19 made us understand that businesses need to address the needs of all stakeholders,” said
For more information on Shaping the
About the Research
The Sustainability DNA model was developed through business leader, consumer and employee surveys and interviews. To validate the model, we worked with Arabesque S-Ray, an environmental, social, and governance (ESG) data provider, to build the Sustainable Organization Index (SOI) which grades nearly 4,000 companies according to market-facing evidence of ESG-supporting practices in 146 areas. We then used econometric analysis to test the relationship of SOI scores with financial and sustainability performance.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
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Source: Accenture