Albertsons Companies Unveils New Retail Media Network

Rhea-AI Summary

Albertsons Companies (NYSE: ACI) has launched the Albertsons Media Collective, a retail media network aimed at enhancing brand engagement with its shoppers. This initiative, led by Kristi Argyilan, SVP of Retail Media, focuses on providing a digital marketing platform for brands and utilizes Albertsons’ consumer data to create tailored advertising experiences. Starting February 27, 2022, partners can leverage valuable ad placements across Albertsons’ online properties, reaching over 100 million shoppers nationwide.

Positive

• Launch of Albertsons Media Collective enhances advertising potential for brands.
• Access to over 100 million shoppers and 27 million loyalty program members.
• Omnichannel solutions provide diverse advertising placements on websites and apps.

Negative

• None.

Launch of Albertsons Media Collective offers next generation growth engine to partners, centered around customer service and data privacy

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Companies, Inc. (NYSE: ACI) today announced the launch of Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers.

With retail media networks rapidly reshaping the advertising space across the consumer media sector, Albertsons Media Collective, led by Kristi Argyilan, Albertsons Cos.’ SVP of Retail Media, will offer partners a digital marketing platform and omnichannel solutions with the core consumer in mind.

“We are thrilled to be able to create a differentiated retail media network that will allow our customers to engage with the food and brands they love,” said Argyilan, SVP Retail Media at Albertsons Companies. “Albertsons Media Collective will further our goal of bringing brands and our customers together by delivering an unrivaled vendor and customer experience and truly reimagining marketing for what’s next.”

Albertson Media Collective, developed in partnership with CitrusAd and Merkle, is focused on providing opportunities to connect brands with their most loyal shoppers by opening up native display and sponsored product inventory throughout the company’s websites. Media opportunities include advertising placements on Albertsons owned properties such as its homepage, department, category, sub-category, email, search, app, pharmacy, as well as on Albertsons’ off-site targeted ad placements.

Brand campaigns will begin February 27, 2022, and allow partners to access some of the most valuable positions across Albertsons Companies’ websites and apps, tapping into over 100 million shoppers across the country, including more than 2,200 store locations and over 27 million members of the company’s Just for U loyalty program.

Inquire about advertising opportunities and find out more about Albertsons Media Collective at AMC@albertsons.com.

About Albertsons Companies

Albertsons Companies is a leading food and drug retailer that operates stores across 34 states and the District of Columbia with more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211111006049/en/

Kirby Nardo, Albertsons Cos.

Kirby.Nardo@albertsons.com

Source: Albertsons Companies, Inc.

FAQ

What is Albertsons Media Collective?

Albertsons Media Collective is a newly launched retail media network by Albertsons Companies, designed to connect brands with consumers through tailored advertising.

When will brand campaigns start for Albertsons Media Collective?

Brand campaigns for Albertsons Media Collective are set to begin on February 27, 2022.

How many shoppers can brands reach through Albertsons Media Collective?

Brands can reach over 100 million shoppers across Albertsons Companies' networks.

Who leads the Albertsons Media Collective initiative?

Kristi Argyilan, the SVP of Retail Media at Albertsons Companies, is leading the Albertsons Media Collective.

What types of advertising placements are available through Albertsons Media Collective?

Albertsons Media Collective offers placements on Albertsons' homepage, email, app, and targeted off-site advertisements.