Albertsons Companies Own Brands relaunches Soleil sparkling water featuring exclusive world-class artwork on packaging and new flavors

Rhea-AI Summary

Albertsons Companies (NYSE: ACI) is refreshing its Soleil sparkling water line with special summer packaging and four new flavors: mango, raspberry lime, tangerine, and watermelon. Starting in May, the new designs will be featured in a promotion with Spotify, where customers can enjoy curated playlists while drinking Soleil. Since its 2016 launch, Soleil has experienced strong market growth, contributing to the billion-dollar Signature family of brands. The new packaging, designed by seven artists globally, aims to reflect the flavorful and cultural essence of the drink.

Positive

• New flavors added: mango, raspberry lime, tangerine, watermelon.
• Strong market growth for Soleil since its launch in 2016.
• Soleil is part of the billion-dollar Signature family of brands.
• Collaboration with Spotify to enhance customer engagement.

Negative

• None.

Albertsons Companies (NYSE: ACI) announced a refresh of its Soleil sparkling water including new special summer packaging with unique designs created by globally renowned artists and four new flavors: mango, raspberry lime, tangerine, and watermelon.

Albertsons Companies has introduced new special summer packaging for its popular lineup of Soleil sparkling water. (Photo: Business Wire)

Beginning in May, the new designs and flavors will be featured in the exclusive Sip to the Beat summer promotion using well-known digital music service Spotify. Customers can enjoy Soleil and unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes, and Good Times.

“We’re excited to team up with Spotify and share the eclectic packaging artwork from a diverse group of artists for this relaunch,” said Lisa Mirae, Senior Director of Brands and Marketing. “The entertaining playlists, exciting designs, and delicious Soleil flavors are a perfect combination for summertime fun. Soleil is crisp, refreshing, and a healthier beverage alternative to regular soda.”

Consumers are embracing alternative beverage options as evident by the strong growth of Soleil since its launch in 2016. Soleil is a part of the billion-dollar Signature family of brands.

The redesigned packages reflect the distinctive flavors of each Soleil variety through art and music and are the collaborative results of seven talented artists from around the globe.

“We’re really pleased with the fun new look of each Soleil flavor,” Mirae said. “The designs are an imaginative way to celebrate culture, music, and the power of Soleil to add a little sunshine to any occasion. The bold Soleil script on each package means it will still be very recognizable to our customers.”

A sample of the new package designs can be seen in this video.

The artists, whose collective body of work has been featured by several leading global companies, are:

Raul Urias, a visual artist and illustrator from Mexico City. He has appeared in a variety of group exhibitions and one solo show.

Nuria Boi, an Edinburgh-based Spanish motion designer and illustrator. Her work is versatile, bold, fun and colorful. She has a special interest in character design and 3D reflections.

Bárbara Malagol, an illustrator and visual artist based in London. Her work incorporates compositions, shapes, vibrant textures, and bold colors.

Alejandro Parrilla, based out of Madrid, is an illustrator who creates bright, nostalgic works inspired by the 90s.

Mel Cerri, a lettering artist and illustrator based in São Paulo. Her Brazilian heritage provides inspiration for her bold color palettes, loud graphics, and murals.

Minji Moon, from Seoul is an illustrator and animator. She specializes in illustration and motion graphics using bold visuals united by colorful and simplified shapes.

Calvin Sprague of Rotterdam is an illustrator with a knack for colorful, retro, and playful styles. He experiments with basic lines and shapes and eccentric, colorful styles.

Soleil sparkling water is made with carbonated water and natural flavors. Soleil does not contain added sugars or sweeteners, artificial flavors, calories, or sodium. It is produced by Albertsons Companies self-manufacturing teams at plants in California, Washington, and Colorado.

In addition to the four new flavors, Soleil is also available in original, berry, lemon, lime, grapefruit, peach, blood orange, cucumber melon, black cherry, cranberry raspberry, strawberry, pineapple, and apple. The lime, blood orange, and grapefruit flavors are also available with caffeine.

Albertsons Companies has four one-billion-dollar brands including the Signature family of brands. The company’s Own Brands portfolio includes trusted brands like Open Nature®, O Organics®, Lucerne®, Primo Taglio®, debi lilly design™, waterfront BISTRO®, and Value Corner® and are exclusive to Albertsons Companies stores, including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United Supermarkets, Market Street and Haggen.

About Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the United States. As of February 27, 2021, the Company operated 2,277 retail stores with 1,727 pharmacies, 400 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2020, along with the Albertsons Companies Foundation, the Company gave $260 million in food and financial support, including $94 million through our Nourishing Neighbors Program to ensure those living in our communities have enough to eat. Albertsons Companies also pledged $5 million to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans' outreach.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210503005160/en/

FAQ

What new flavors is Albertsons introducing for Soleil sparkling water?

Albertsons is introducing four new flavors for Soleil sparkling water: mango, raspberry lime, tangerine, and watermelon.

What is the significance of the summer packaging for Soleil sparkling water?

The summer packaging features unique designs created by globally renowned artists, reflecting the flavor and cultural essence of each Soleil variety.

When will the new Soleil flavors and packaging be available?

The new flavors and packaging will be available starting in May.

How is Albertsons promoting the new Soleil flavors?

Albertsons is promoting the new Soleil flavors through a 'Sip to the Beat' summer promotion in collaboration with Spotify, offering curated music playlists.

Is Soleil sparkling water a healthier alternative to soda?

Yes, Soleil sparkling water contains no added sugars or sweeteners, artificial flavors, calories, or sodium, making it a healthier beverage option.