Albertsons Companies names Danielle Crop as Chief Data Officer
Albertsons Companies (NYSE: ACI) has appointed Danielle Crop as the new Senior Vice President and Chief Data Officer, previously serving at American Express. Crop will spearhead a central data strategy aimed at enhancing customer experiences both in-store and online, using advanced data science and machine learning. Chris Rupp, Chief Digital Officer, emphasized the importance of data in predicting customer needs and improving service delivery. Crop's extensive background includes over 15 years at American Express, focusing on data management and analytics.
- Appointment of Danielle Crop as Chief Data Officer enhances data strategy for customer experience.
- Focus on advanced data science and machine learning expected to improve performance across businesses.
- None.
Albertsons Companies, Inc. (NYSE: ACI) announced today that Danielle Crop has joined the company as Senior Vice President and Chief Data Officer. Crop was most recently Chief Data Officer at American Express.
This new role brings an exciting step change and acceleration in the journey to leverage data strategically for the enterprise. Crop will be responsible for building and executing a world-class central data strategy that delivers benefits for the customer regardless of whether they shop in store or on the company’s digital platforms. Crop’s work will use machine learning and advanced data science capabilities to enhance performance across our businesses and markets.
“Today, excellence in delighting customers can be quantified as knowing what they want before they do, and having the capability to deliver it when they want it, no matter how they shop,” said Chris Rupp, Executive Vice President and Chief Digital Officer. “How we translate what we get from data into an enhanced customer experience will further differentiate us as a locally great and nationally strong retailer. Danielle’s work has been at the intersection of data and the customer experience for the majority of her career, and we are excited to have a leader of her caliber to guide Albertsons Companies’ customer experience into the future.”
Throughout Crop’s 15 years at American Express, she was at the forefront of the company’s data science efforts. Her background includes extensive experience in analytics, data management, modeling and digital experimentation, as well as scaled agile digital transformation and product management. In her most recent role as Chief Data Officer there, Crop was responsible for realizing the potential of American Express’ data assets to create the world’s best customer experience. She led multidisciplinary and globally dispersed teams that were responsible for the platforms that created, managed, governed, stored and shared American Express data assets.
About Albertsons Companies
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. Albertsons Companies operates stores across 34 states and the District of Columbia with more than 20 well-known banners including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United Supermarkets, Market Street, Haggen, Kings Food Markets and Balducci’s Food Lovers Market.
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