INSERTING and REPLACING Ascential and Instacart Announce Comprehensive Joint Business Partnership
Ascential and Instacart have announced a transformative joint business partnership aimed at enhancing service delivery for Consumer Packaged Goods (CPG) brands. This collaboration will provide early access to new Instacart advertising products and various joint marketing initiatives. The partnership includes co-hosted webinars and training opportunities for Ascential's customers, ensuring they gain insights into digital performance and eCommerce strategies. With Instacart serving over 5,500 CPG brands across North America, the alliance aims to drive significant results for brand partners.
- Collaboration enables early access to Instacart Ads pilot programs for Ascential's customers.
- Joint marketing initiatives enhance brand engagement and consumer insights.
- Co-hosted webinars and training will improve digital commerce capabilities for Ascential clients.
- None.
New partnership will enable both companies to better serve CPG brands through early access to new Instacart Ad products, joint marketing, education and development initiatives
The updated release reads:
ASCENTIAL AND INSTACART ANNOUNCE COMPREHENSIVE JOINT BUSINESS PARTNERSHIP
New partnership will enable both companies to better serve CPG brands through early access to new Instacart Ad products, joint marketing, education and development initiatives
Ascential plc (LSE: ASCL.L), the specialist information, analytics, and eCommerce optimization company, and Instacart, the leading grocery technology company in
“At Instacart, we are harnessing technology to deliver innovations in convenience, personalization, and engagement to our consumers and CPG brand partners,” said
Instacart currently partners with more than 900 national, regional and local retail brands to facilitate online shopping, delivery, and pickup services from more than 75,000 retail locations in
“Brands and retailers with the deepest, most recent insights into the digital performance of their products and services will gain an informed edge in the competitive eCommerce landscape of today,“ said
As part of the partnership, Ascential and Instacart will be engaging in joint marketing initiatives, which include value-added services to Ascential’s customers throughout Q4 2022. Ascential and Instacart recently held several co-hosted activations at Cannes Lions International Festival of Creativity 2022, including Marketplace confessions and co-hosting the Cannes Celebration session. For more information on upcoming shared initiatives from both companies, listen to Ascential CEO,
Ascential and Instacart Joint Business Partnership Detail
- Ascential’s customers will receive early access to Instacart Ads pilot programs, new features, and product capabilities.
Joint Marketing and Training Activities
- Ascential and Instacart will co-host joint webinars, case studies, and co-branded activations throughout Q4 2022.
- Ascential team members will receive priority access to Instacart training and accreditation programs, allowing the company to be at the forefront of developing best-in-class commerce media and measurement solutions for their customers.
- Ascential and Instacart leadership teams will work closely together by engaging in quarterly top-to-top meetings, QBRs, and office hours.
About Ascential
Ascential delivers specialist information, analytics and eCommerce optimization platforms to the world's leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services. With more than 3,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the
About Instacart
Instacart, the leading grocery technology company in
View source version on businesswire.com: https://www.businesswire.com/news/home/20221026005183/en/
PR for Ascential
(347) 684-2966
Source:
FAQ
What is the significance of the Ascential and Instacart partnership?
When was the Ascential and Instacart partnership announced?
What benefits will Ascential customers receive from the partnership with Instacart?
How many brands does Instacart currently work with?