Abbott Expands its Pure Bliss™ Line of Infant Formulas to Include European-Made and Organic Products; Offers the First and Only Organic Liquid Formula Available at U.S. Retail Stores

Rhea-AI Summary

Abbott (NYSE: ABT) has expanded its Pure Bliss™ by Similac® line of infant formulas to include organic and European-made products. The new offerings include:

• Pure Bliss Organic: USDA-certified organic formula available in powder and liquid forms
• Pure Bliss Organic with A2 Milk: USDA-certified organic formula using milk from select cows producing A2 beta-casein protein
• Pure Bliss Irish Farms: Made in Ireland with fresh milk from Irish cows

Notably, Pure Bliss Organic in 2-fluid ounce ready-to-feed bottles is the only USDA-certified organic liquid infant formula available in select U.S. retail stores. These products aim to meet diverse parental preferences for infant nutrition, offering options that are organic, European-made, and easy to digest. The expanded line is available at Amazon, Target, and Walmart.

Positive

• Expansion of product line to meet diverse consumer preferences
• Introduction of the only USDA-certified organic liquid infant formula in U.S. retail stores
• Potential for increased market share in the infant formula segment

Negative

• None.

Insights

Market Research Analyst

Abbott's expansion of its Pure Bliss™ line represents a strategic move to capture a growing niche in the infant formula market. The introduction of organic and European-made products aligns with consumer trends towards premium, specialized nutrition options. This diversification could potentially increase Abbott's market share and revenue streams in the competitive infant formula sector.

The launch of the first USDA-certified organic liquid formula in U.S. retail stores is a significant differentiator. This unique offering could drive increased sales and brand loyalty among health-conscious parents seeking convenient, organic options. However, the impact on Abbott's overall financial performance may be in the short term, as infant formula is just one segment of their diverse healthcare portfolio.

Nutritionist

Abbott's new Pure Bliss™ formulations cater to specific nutritional preferences and concerns. The A2 Milk option addresses potential digestive sensitivities, while the organic certification appeals to parents wary of synthetic ingredients or pesticides. These products align with current nutritional science and consumer demands for "cleaner" infant nutrition.

The emphasis on Irish sourced milk taps into the perception of higher quality associated with grass-fed dairy. While these formulas offer complete nutrition, it's important to note that standard FDA-approved formulas also meet infants' nutritional needs. The real value here lies in providing options that align with various parenting philosophies and dietary preferences, potentially improving customer satisfaction and brand loyalty.

• Pure Bliss^™ Organic and Pure Bliss Organic with A2 Milk infant formulas – both USDA-certified – are now part of the Pure Bliss by Similac^® line that includes European-made Pure Bliss Irish Farms, which starts with fresh milk from cows in Ireland
• Pure Bliss Organic in the 2-fluid ounce ready-to-feed bottle is the only USDA-certified organic liquid infant formula offered in select U.S. retail stores
• Pure Bliss by Similac delivers a selection of organic or European-made infant formulas that provide gentle, complete nutrition and specifically sourced ingredients

ABBOTT PARK, Ill., Aug. 27, 2024 /PRNewswire/ -- Abbott (NYSE: ABT) today announced the expansion of its Pure Bliss^™ by Similac^® line of organic, and European-made infant formulas that give parents a variety of products to meet specific formula preferences.

Pure Bliss by Similac offers specific sourcing of ingredients – whether certified organic ingredients or exclusively sourced milk from Ireland. These formulas are backed by Abbott's near century of providing high-quality, complete infant nutrition inspired by breast milk.   

"More parents today are looking for infant formulas with particular milk types, ingredients and formats," said Misha Pardubicka-Jenkins, vice president of Abbott's Pediatric Nutrition business. "With the Pure Bliss by Similac line, parents can find what they are looking for whether that's organic, A2 milk, European-made or liquid, ready-to-feed formulas for convenience – all from an established and trusted brand."

The Pure Bliss line includes the following:

• Pure Bliss by Similac Irish Farms infant formula offers complete nutrition that's easy for babies to digest. Made in Ireland, this infant formula starts with fresh milk sourced from Irish farms where cows feed in grassy pastures much of the year. Irish Farms formula is exclusively produced at Abbott's manufacturing facility in Ireland and is imported to the U.S.
• Pure Bliss by Similac Organic infant formula is a nutritionally complete, USDA-certified organic formula that is easy to digest. This formula, available in powder, and 32-fluid ounce and 2-fluid ounce options, is the only USDA-certified organic liquid formula available in U.S. retail stores for added feeding convenience.
• Pure Bliss by Similac Organic with A2 Milk infant formula is a USDA-certified organic formula using milk from select cows that produce A2 beta-caseinⁱ protein, which is naturally easy to digestⁱⁱ and more like the protein found in breast milk.

Find Pure Bliss at Select Retailers
Parents can find Pure Bliss by Similac infant formula products at Amazon, Target and Walmart. Check Similac.com's product locator for a store and product availability near you.

Backed by 100 Years of Research and Commitment to Quality
With the availability of Pure Bliss formulas, Similac provides even more choices for families backed by a brand that invests in clinical research and product development to advance nutrition science for all babies. Today, Abbott offers infant formulas that support the most vulnerable infants, formulas for food allergies, formulas for sensitive tummies, formulas for dietary preferences, and our closest to breastmilk formula that has five HMOs for parents and caregivers who need or prefer formula. 

About Abbott:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com and on LinkedIn, Facebook, Instagram, X and YouTube.

ⁱ As compared to A1 beta-casein protein.
ⁱⁱ All beta-casein protein is naturally easy to digest.

 

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SOURCE Abbott

FAQ

What new products has Abbott (ABT) added to its Pure Bliss infant formula line?

Abbott has added Pure Bliss Organic, Pure Bliss Organic with A2 Milk, and Pure Bliss Irish Farms to its Pure Bliss by Similac line of infant formulas.

Is Abbott's (ABT) Pure Bliss Organic formula USDA-certified?

Yes, Abbott's Pure Bliss Organic and Pure Bliss Organic with A2 Milk infant formulas are both USDA-certified organic.

Where is Abbott's (ABT) Pure Bliss Irish Farms infant formula produced?

Abbott's Pure Bliss Irish Farms infant formula is exclusively produced at Abbott's manufacturing facility in Ireland and imported to the U.S.

Where can consumers purchase Abbott's (ABT) new Pure Bliss infant formulas?

Abbott's new Pure Bliss infant formulas are available at Amazon, Target, and Walmart. Consumers can check Similac.com's product locator for store and product availability near them.