UFC and Aires Tech Announce Multi-Year Global Marketing Partnership
UFC and Aires Tech have announced a multi-year global marketing partnership. Aires Tech, known for its EMF protection technology, will showcase its brand during UFC's major events, gaining visibility among more than 700 million fans across 170 countries.
Aires Tech will be featured prominently in UFC Pay Per View broadcasts and the UFC Live Weigh-In Show, along with producing original content for UFC's digital and social channels.
This partnership is expected to enhance Aires Tech's global reach, particularly among millennials, aligning with UFC's performance-focused audience. The collaboration kicks off at UFC 302: Makhachev vs. Poirier on June 1 in Newark, New Jersey.
- Increased brand visibility for Aires Tech across 700 million UFC fans in 170 countries.
- Prominent placement in UFC's Pay Per View events and Live Weigh-In Show.
- Original content distribution through UFC's digital and social channels, reaching 260 million users worldwide.
- Partnership aligns well with millennials, a key demographic for Aires Tech.
- Potential for expanded global reach through UFC's growing viewership.
- Aires Tech's products gain credibility by association with UFC, a recognized brand in sports entertainment.
- High costs associated with a multi-year global marketing partnership with a major sports organization like UFC.
- Risk of not achieving expected ROI, given the substantial investment in marketing and brand integration.
- Dependence on UFC's audience engagement may not directly translate to increased sales for Aires Tech.
Las Vegas, Nevada--(Newsfile Corp. - May 30, 2024) - UFC®, the world's premier mixed martial arts organization, and American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) (Aires Tech or Aires), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, today announced a new global marketing partnership that will showcase Aires Tech branding within UFC's biggest events.
A first-time Official Partner of UFC, Aires Tech will receive prominent placement within the broadcasts of all UFC's monthly Pay Per Views, recognized throughout the sport as the biggest events in mixed martial arts, providing Aires Tech with meaningful visibility before more than 700 million fans in 170 countries, as well as in an estimated 975 million households that receive UFC's broadcasts.
Aires Tech is dedicated to bridging the gap between technology and wellness. Aires Tech's mission is to provide cutting-edge solutions that protect against electromagnetic radiation without disrupting everyday use of technology. Aires Tech products stand out in the EMF protection market, characterized by their scientific ingenuity and practical application.
"We're thrilled to welcome Aires Tech as an official UFC partner," said Grant Norris-Jones, Head of Global Partnerships at TKO. "Aires aligns well with our brand in several respects, including their focus on innovation and being a first mover in their industry. Their emphasis on technology to promote health and wellness is a message we're proud to support and share with our athletes and fans around the world."
American Aires CEO, Josh Bruni, commented: "I am delighted to announce this transformative partnership with UFC, an organization renowned for its innovative approach and commitment to excellence in sports entertainment. UFC's vision of pushing boundaries and achieving peak performance aligns perfectly with Aires' mission to offer cutting-edge EMF neutralizing and Bio-Frequency Modulation technology that both protects and enhances health and wellness. Partnering with UFC allows us to align with a global entity that shares our dedication to excellence and innovation. This collaboration not only amplifies our global reach but also connects us with UFC's dedicated audience, who value peak performance and personal well-being.
"This significant deal underscores our strategic partnership with WME to build Aires into a household brand. UFC, known as a disruptor in major sports, has seen rapid and ongoing growth. With
"Moreover, this partnership matches Aires' regional strongholds in the United States, Canada, the UK, Germany, and Australia. With UFC's growing global viewership, this collaboration allows us to expand our presence internationally. Together, we aim to empower individuals by combining UFC's dynamic, performance-driven ethos with Aires' commitment to safeguarding and enhancing health in an increasingly connected world, marking a significant step in our journey to become a global leader."
The agreement was negotiated by WME Sports as part of its wide-ranging partnership with Aires Tech to guide the company's brand strategy across sports and entertainment.
Additional Aires Branded Integrations
In addition to Pay Per View broadcasts, Aires Tech will also be integrated into the pivotal UFC Live Weigh-In Show, UFC's studio show shot on location during the Official Weigh-Ins of Pay Per View events and live streamed on YouTube to a global audience of more than 18 million followers. The show, which features live commentary, athlete interviews, and special guest appearances, captures the crucial moments when fighters step on the official scale to record their weight for their scheduled bout. Aires Tech will be highlighted within a custom segment entitled "Defensive Strategies," in which the hosts will analyze the defensive tactics certain UFC athletes must implement to secure wins in their respective bouts.
UFC and Aires Tech will also collaborate on original content that will be distributed through UFC's popular digital and social channels, which reach approximately 260 million users worldwide. Other creative integrations will focus on leveraging fan engagement and driving Aires Tech brand awareness through a variety of activations that may include in-arena promotions, viewer sweepstakes, and a significant on-site presence at select UFC Fan Experiences, including the biggest of the year, UFC X in Las Vegas during International Fight Week.
This partnership with UFC builds on Aires Tech support for world-class athletes who want to safeguard themselves from excessive electromagnetic radiation (EMR). Earlier this year, Aires Tech partnered with UFC Women's Flyweight Maycee "The Future" Barber to help spread the word about this increasingly crucial area of human health and her experience with Aires Tech products, which according to Barber, not only improved her physical well-being but also positively affected her mood.
Aires Tech will activate the partnership for the first time at UFC® 302: MAKHACHEV vs. POIRIER, which takes place this Saturday, June 1, at Prudential Center in Newark, New Jersey. The event will feature a stellar card, headlined by UFC lightweight champion Islam Makhachev defend his title against No. 4 ranked contender Dustin Poirier. Also, an action packed five-round co-main event sees No. 1 middleweight contender Sean Strickland square off with No. 7 ranked Paulo Costa.
ENDS
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About Aires Tech
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC QB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
On behalf of the board of directors
Company Contact:
Josh Bruni, CEO
Website: www.investors.airestech.com
Email: wifi@airestech.com
Telephone: (415) 707-0102
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position and financial measures, future market position, growth, innovations, global impact, business strategy, brand development, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures, 2024 being our best year ever, continuing our trajectory of revenue growth, relationships with athletes, celebrities and performers, the size and growth of the consumer market focused on wellbeing and EMF protection, strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, the occurrence of force majeure events, developments and changes in laws and regulations, competitive factors, and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
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