Hockey Star Max Domi Teams Up with Aires Tech as the Newest #AiresAthletes Ambassador and Brand Partner
American Aires (CSE: WiFi, OTCQB: AAIRF) has partnered with Toronto Maple Leafs forward Max Domi as part of its #AiresAthletes campaign. The 12-month worldwide NIL Rights Agreement, signed on September 12, 2024, aims to promote Aires' EMF radiation protection technology.
The partnership includes Domi's participation in EEG demonstrations, PR events, content creation, and social media promotion of Aires products. Domi joins other notable Aires ambassadors including John Tavares, RJ Barrett, Michael Chandler, and Tiki Barber, alongside partnerships with UFC and WWE.
As part of the agreement, Domi will become a company shareholder, with the majority of his compensation being in American Aires common stock. The partnership is designed to align Aires' brand with peak performance and health, targeting hockey fans across North America.
American Aires (CSE: WiFi, OTCQB: AAIRF) ha collaborato con l'attaccante dei Toronto Maple Leafs Max Domi come parte della sua campagna #AiresAthletes. L'accordo globale sui diritti NIL, firmato il 12 settembre 2024, mira a promuovere la tecnologia di protezione dalle radiazioni EMF di Aires.
La partnership prevede la partecipazione di Domi a dimostrazioni EEG, eventi PR, creazione di contenuti e promozione sui social media dei prodotti Aires. Domi si unisce ad altri noti ambasciatori di Aires, tra cui John Tavares, RJ Barrett, Michael Chandler e Tiki Barber, insieme a collaborazioni con UFC e WWE.
Come parte dell'accordo, Domi diventerà un azionista dell'azienda, con la maggior parte della sua retribuzione in azioni ordinarie di American Aires. La collaborazione è progettata per allineare il marchio Aires con le prestazioni di alto livello e la salute, mirando ai fan dell'hockey in Nord America.
American Aires (CSE: WiFi, OTCQB: AAIRF) se ha asociado con el delantero de los Toronto Maple Leafs Max Domi como parte de su campaña #AiresAthletes. El acuerdo mundial de derechos NIL, firmado el 12 de septiembre de 2024, tiene como objetivo promover la tecnología de protección contra la radiación EMF de Aires.
La asociación incluye la participación de Domi en demostraciones de EEG, eventos de relaciones públicas, creación de contenido y promoción en redes sociales de los productos de Aires. Domi se une a otros embajadores destacados de Aires, incluidos John Tavares, RJ Barrett, Michael Chandler y Tiki Barber, junto a asociaciones con UFC y WWE.
Como parte del acuerdo, Domi se convertirá en accionista de la empresa, con la mayor parte de su compensación en acciones comunes de American Aires. La asociación está diseñada para alinear la marca Aires con un rendimiento óptimo y la salud, dirigéndose a los fanáticos del hockey en América del Norte.
American Aires (CSE: WiFi, OTCQB: AAIRF)는 #AiresAthletes 캠페인의 일환으로 토론토 메이플 리프스의 공격수 맥스 도미와 파트너십을 체결했습니다. 2024년 9월 12일에 서명된 12개월간의 세계적 NIL 권리 계약은 Aires의 EMF 방사선 보호 기술을 홍보하는 것을 목표로 하고 있습니다.
이 파트너십에는 도미의 EEG 시연 참여, PR 이벤트, 콘텐츠 제작 및 Aires 제품의 소셜 미디어 홍보가 포함됩니다. 도미는 존 타바레스, RJ 바렛, 마이클 챈들러, 티키 바버를 포함한 다른 저명한 Aires 대사들과 함께 UFC 및 WWE와의 파트너십에 참여하게 됩니다.
계약의 일환으로 도미는 회사의 주주가 되며, 그의 보상의 대부분은 American Aires의 보통주로 지급됩니다. 이 파트너십은 Aires의 브랜드를 최상의 성능과 건강과 일치시키기 위해 설계되었으며, 북미의 하키 팬들을 겨냥하고 있습니다.
American Aires (CSE: WiFi, OTCQB: AAIRF) a conclu un partenariat avec l'attaquant des Toronto Maple Leafs Max Domi dans le cadre de sa campagne #AiresAthletes. L'accord mondial sur les droits NIL, signé le 12 septembre 2024, vise à promouvoir la technologie de protection contre les radiations EMF d'Aires.
Ce partenariat comprend la participation de Domi à des démonstrations d'EEG, des événements de relations publiques, la création de contenu et la promotion sur les réseaux sociaux des produits Aires. Domi rejoint d'autres ambassadeurs notables d'Aires, tels que John Tavares, RJ Barrett, Michael Chandler et Tiki Barber, ainsi que des partenariats avec l'UFC et la WWE.
Dans le cadre de l'accord, Domi deviendra actionnaire de l'entreprise, la majorité de sa rémunération étant en actions ordinaires d'American Aires. Ce partenariat est conçu pour aligner la marque Aires avec une performance optimale et la santé, ciblant les fans de hockey en Amérique du Nord.
American Aires (CSE: WiFi, OTCQB: AAIRF) hat eine Partnerschaft mit dem Stürmer der Toronto Maple Leafs Max Domi im Rahmen seiner #AiresAthletes-Kampagne geschlossen. Der am 12. September 2024 unterzeichnete 12-monatige weltweite NIL-Rechtsvertrag zielt darauf ab, die EMF-Strahlenschutztechnologie von Aires zu fördern.
Die Partnerschaft umfasst Domis Teilnahme an EEG-Demonstrationen, PR-Events, der Erstellung von Inhalten und der Promotion von Aires-Produkten in den sozialen Medien. Domi reiht sich ein in die Reihe anderer prominenter Aires-B Botschafter, darunter John Tavares, RJ Barrett, Michael Chandler und Tiki Barber, sowie Partnerschaften mit UFC und WWE.
Im Rahmen des Vertrags wird Domi Aktionär des Unternehmens und der Großteil seiner Vergütung wird in Stammaktien von American Aires erfolgen. Die Partnerschaft soll die Marke Aires mit Spitzenleistung und Gesundheit in Einklang bringen und zielt auf Hockey-Fans in Nordamerika ab.
- Partnership compensation primarily in company shares, demonstrating ambassador's confidence
- Expansion of brand visibility through partnership with high-profile NHL player
- Strategic alignment with major sports organizations (UFC, WWE, Canada Basketball)
- Growing roster of notable athlete ambassadors enhancing market presence
- Non-exclusive partnership agreement may limit brand control
- Upfront time and resources required before potential revenue benefits
- Share-based compensation structure indicates potential dilution for existing shareholders
Domi strengthens the #AiresAthletes campaign, reinforcing the importance of protection from EMF radiation to enhance recovery and overall well-being*
Domi builds Aires' brand awareness momentum following new partnerships with UFC, WWE, Canada Basketball and athletes Michael Chandler, RJ Barrett and others
Domi became a Company shareholder with the majority of his compensation in the form of Company shares
This partnership builds on Aires' momentum, deepening the connection between its EMF technology and sports, by aligning its brand with top performers and leagues. Domi and adds to the Company's hockey and Canadian alliances as he joins a roster that includes Toronto Maple Leafs star John Tavares, Toronto Raptors' RJ Barrett and Team Canada Basketball. Other sports partnerships outside of
"Max has cemented his reputation as one of the most dynamic and passionate players in the NHL," said Josh Bruni, CEO of Aires Tech. "Domi's ability to connect with people and advocacy in the diabetes community, as a beacon of wellness, makes him the perfect partner to help demonstrate why EMF radiation protection is essential to feeling and performing your best."
"I'm always looking for ways to improve on the ice, and it starts with how I train and recover off of it," said Domi. "I like to spend time in my personal locker, focusing before a training session or big game. That's a safe space for me and I want to block everything else out — Aires' products help me do that by creating a
The non-exclusive, 12-month worldwide NIL (Name, Image and Likeness) Rights Agreement with Max Domi was signed on September 12, 2024, and gives Aires the right to connect his personal brand with the advertisement, promotion, and sale of Aires products and services, including: participation in an EEG – a scan that records electrical activity in the brain – to capture content demonstrating the positive effects of Aires' products; visibly displaying and/or discussing Aires' products at appropriate professional settings and training sessions; participation in multiple PR-related events, interviews, appearances, and statements; a shoot day to capture content Aires can use for advertisements and/or to whitelist; and the promotion of Aires' products on their social media accounts.
The #AiresAthletes campaign is designed to align the Aires brand and products with peak performance and health in the minds of consumers to support the strategy of growing market awareness and driving sales growth. As more high performers validate our technology by aligning themselves as Aires ambassadors, we generate and distribute more partner-specific content, which is expected to enable Aires to gain more brand traction, expand our audience, and build enthusiasm for and mainstream awareness of our technology. While the Domi partnership will require up-front time and effort to initiate our related marketing strategy and to build momentum, our goal is that he will contribute to overall revenue growth over the partnership terms. The partnership will see Domi appear in programming and content to engage athletes and the tens of millions of hockey fans in
For more information about the partnership, the #AiresAthletes campaign and Aires' innovative EMF protection technology, please visit www.airestech.com.
About American Aires Inc.
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company is selling a line of proprietary patented silicon-based resonator products that protect against the potentially harmful effects of electromagnetic field (EMF) radiation.* Aires' Lifetune products diffract EMF radiation emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WiFi' and on the OTCQB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
*Note: Based on the Company's internal and peer-reviewed research studies and clinical trials. For more information please visit https://airestech.com/pages/tech.
On behalf of the board of directors
Company Contact:
Josh Bruni, CEO
Website: www.investors.airestech.com
Email: wifi@airestech.com
Telephone: (415) 707-0102
Investor Relations Contact
Nikhil Thadani
(905) 667-6692
nik@sophiccapital.com
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, future market position, growth, innovations, global impact, business strategy, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release.
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SOURCE Aires Tech
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