American Aires Extends Global Expansion by Opening Latest International Fulfillment Center in the UK
American Aires announced the opening of a new international fulfillment center in Bardon Hill, UK. This move is part of their strategy to expand globally and improve customer service. The company recently reported a record annual order volume of $10.4 million for 2023, a 79% increase YoY. The new UK center will help Aires streamline logistics, offer faster fulfillment times, and improve local marketing ahead of the holiday season. The company anticipates that the new center will enhance sales conversions, replicating the success seen in other regions like Australia and Europe.
The UK center is strategically placed to leverage similarities in market dynamics with the US, Canada, and Australia. Aires' CEO, Josh Bruni, emphasized the importance of this expansion in boosting the company’s presence in the UK, which currently represents only 2% of its global order volumes. The center is expected to enhance customer trust and reduce customs-related delays, aiming for significant growth over the next 12-24 months.
- Record annual order volume of $10.4 million in 2023, a 79% increase YoY.
- New UK fulfillment center expected to improve logistics and local marketing ahead of the holiday season.
- UK market shares similarities with high-growth markets like the US, Canada, and Australia.
- Local fulfillment centers lead to faster fulfillment times and reduced customs delays.
- Previous fulfillment centers in Australia and Europe significantly boosted regional sales growth.
- The UK currently represents only 2% of Aires' global order volumes, indicating potential underperformance in this market.
- Expansion could incur additional operational costs and complexities.
- Despite global growth, specific regional performance may vary and not always replicate past successes.
- Aires ships direct-to-consumer orders to 60+ countries every month
- Initial end-user shipments have already left the new UK fulfillment center
- Sufficient time to fine tune fulfillment system & local marketing before holiday season
Toronto, Ontario--(Newsfile Corp. - May 23, 2024) - American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) ("Aires" or the "Company"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, is excited to announce the opening of the Company's newest international fulfillment center, located in Bardon Hill, UK. All necessary government registrations and approvals have been received, the warehouse has been stocked with inventory, and initial end-user shipments have officially left the fulfillment center as of today. With Aires recently reporting record annual order volume for the fiscal year 2023 of
American Aires CEO, Josh Bruni, commented: "Our UK fulfillment center is yet another step in our journey to bring the benefits of the Aires technology to consumers around the world. The UK is a very similar market to the US, Canada and Australia, where we've seen significant sales growth. We're excited to have boots on the ground in the UK as we continue to optimize our infrastructure for rolling out our product and widening our distribution in each of the 60+ countries we currently sell to. We're also very excited about launching the UK fulfillment center early enough in the year so we can position our inventory and fine tune our marketing strategy to take full advantage of the upcoming holiday season's buying rush."
Management has closely monitored how existing Aires fulfillment centers have corresponded with strong sales growth. Aires estimates the Company realized higher traffic and conversion-to-sales rates following the opening of the fulfillment centers, with order volumes increasing notably over the years. Since opening the Company's fulfillment centers in Q1/2022, 2022 annual order volumes grew to 3.2x the level of 2021 (a full year prior to the opening) in Australia and 2.7x in the EU. In 2023, order volumes continued to grow strongly, reaching 4.4x the 2021 level in Australia and 4.7x in the EU. In both 2022 and 2023, sales growth in the newly launched regions outperformed the Company's global sales growth by a significant margin.
To put into perspective the Company's opportunity for further market penetration, the UK's population and GDP are comparable to that of Canada and Australia combined, yet the UK only represented
Local fulfillment centers also enable Aires to deliver superior customer service and experiences, which strengthen the Aires brand reputation and increase the likelihood of more repeat orders. Consumer-focused advantages include:
- Aires feels more like a local store, which builds trust and credibility
- Faster fulfillment times
- Zero customs/border delays
- Eliminates the stress of dealing with duties and additional fees/taxes
- Easy return process
About American Aires Inc.
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC QB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
On behalf of the board of directors
Company Contact:
Josh Bruni, CEO
Website: www.investors.airestech.com
Email: wifi@airestech.com
Telephone: (415) 707-0102
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position and financial measures, future market position, growth, innovations, global impact, business strategy, brand development, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures, 2024 being our best year ever, continuing our trajectory of revenue growth, relationships with athletes, celebrities and performers, the size and growth of the consumer market focused on wellbeing and EMF protection, strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, the occurrence of force majeure events, developments and changes in laws and regulations, competitive factors, and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.
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