American Aires Expands #airesathletes Campaign Through Agreement with Captain of NHL's Toronto Maple Leafs, John Tavares
American Aires has expanded its #airesathletes campaign by partnering with John Tavares, Captain of the Toronto Maple Leafs. Tavares will receive the majority of his compensation in Aires shares and will promote Aires' technology, which aims to protect against electromagnetic radiation and enhance human health. This partnership follows similar agreements with UFC fighter Maycee Barber and NFL player Tiki Barber. The campaign seeks to educate consumers and athletes on the benefits of Aires' technology for performance and recovery. The agreement includes rights for Aires to use Tavares' name, image, and likeness in promotional materials.
- Partnering with John Tavares, a high-profile athlete, can significantly boost brand visibility.
- Majority of Tavares' compensation being in shares shows confidence in the company's growth.
- The #airesathletes campaign is expanding, indicating successful marketing strategy.
- Collaborations with well-known athletes can lead to increased consumer trust and sales.
- The campaign aligns Aires with peak performance and health, which can attract a broad consumer base.
- Compensating Tavares with shares can lead to shareholder dilution.
- No specific financial metrics or projections were provided, leaving the actual impact on revenues unclear.
- The effectiveness of Aires' technology is based on subjective testimonials rather than proven scientific data.
- Majority of partnership compensation will be in Aires shares
- Commitment to healthy body and mind makes John the ideal Aires ambassador
- #airesathletes supports athletes' need for optimal performance and rapid recovery
Toronto, Ontario--(Newsfile Corp. - June 5, 2024) - American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) ("Aires" or the "Company"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, is excited to announce the Company's 3rd world-class #airesathletes awareness campaign partner: John Tavares, the No. 1 NHL draft pick in 2009, 6-time NHL All-Star, former Captain of the New York Islanders, current Captain of the Toronto Maple Leafs, Olympic gold medal winner, and Founder of the John Tavares Foundation alongside his wife, Aryne. In turn, Tavares will become a Company shareholder as the majority of the partnership compensation will be in the form of American Aires shares. The #airesathletes initiative connects with professional athletes who, like many thousands of happy customers, have turned to Aires for the significant benefits its technology offers, particularly physiological performance optimization through Electromagnetic Frequency (EMF) modulation and protection from the external EMF sources that surround us all today.
John Tavares joins the recently launched #airesathletes campaign, which American Aires first announced on March 5, 2024, when Maycee "The Future" Barber, a formidable presence in the Women's Flyweight division of the Ultimate Fighting Championship (UFC), became the campaign's first athlete partner. After Maycee came Tiki Barber, the 3-time NFL Pro Bowler who retired as the New York Giants' all-time rushing and reception leader. Now John joins the mission to raise awareness with people around the world about how Aires' cutting-edge technology can enhance well-being in body and mind.
"As a professional athlete, one of my top priorities is staying healthy and recovering quickly when dealing with injuries. After discovering Aires technology four years ago, I have seen tremendous benefits to my recovery and overall health. I am honoured to join the team at Aires and excited to share my experiences with the products more broadly," shared John Tavares, underlining the potential benefits that Aires' technology offers athletes and non-athletes alike.
American Aires CEO, Josh Bruni, commented: "We're excited to have John Tavares as our newest #airesathletes partner and as a shareholder in the Company, with the lion's share of his compensation coming in the form of shares in American Aires. John is dedicated to having a healthy body and mind for himself, but also for as many people as possible. It's that commitment to wellness that makes John the ideal ambassador for promoting how Aires offers dual benefits: a unique, scientific, evidence-based breakthrough that shields people in all walks of life from the harmful effects of EMFs, and the peace of mind that comes from knowing you have a proven set-it-and-forget-it solution that's supporting your health and optimization day in and day out. Now we're looking forward to adding more leading athletes to our #airesathletes campaign and helping more people defend their biology."
The Tavares agreement is just the latest example of Aires successfully aligning its brand with top performers and sports leagues, from Maycee Barber to Tiki Barber, John Tavares, and Aires' recently announced global marketing partnership with UFC, the world's premier mixed martial arts organization. These partnerships and the #airesathletes campaign connect the Aires brand with peak performance and health in the minds of consumers while growing market awareness and driving sales growth. As we continue to execute on our strategy of dominating our segment and building a household brand, Aires is increasingly positioned to inspire athletes, fans, and people of all walks of life, by highlighting the intersection of technology, health, and peak human health and performance. Stay tuned for more updates as we continue to expand our roster of world-class athlete partners and leagues, each with their unique story of excellence and resilience, united by the game-changing benefits of Aires technology.
The non-exclusive, worldwide NIL (Name, Image and Likeness) Rights Agreement with John Tavares is effective as of June 5, 2024, and gives Aires the right to connect John's personal brand with the advertisement, promotion, and sale of Aires products and services, including through custom promotional video content, display of the Aires logo on John's foundation's website, and the promotion of American Aires products on John's social media account and on his foundation's social media accounts.
American Aires created the #airesathletes campaign to support athletes in their need for optimal performance and rapid recovery as they continually push to bring their best to every contest. By partnering with top athletes, Aires and the #airesathletes campaign aims to educate athletes and consumers about how the protective features of the Aires technology promote profound physiological benefits, from enhanced performance and recovery, to overall well-being, making it an effective tool for anyone that values optimal health and functionality. For more information about American Aires and the #airesathletes campaign, please visit www.airestech.com/airesathletes.
About American Aires Inc.
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC QB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
On behalf of the board of directors
Company Contact:
Josh Bruni, CEO
Website: www.investors.airestech.com
Email: wifi@airestech.com
Telephone: (415) 707-0102
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position and financial measures, future market position, growth, innovations, global impact, business strategy, brand development, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures, 2024 being our best year ever, continuing our trajectory of revenue growth, relationships with athletes, celebrities and performers, the size and growth of the consumer market focused on wellbeing and EMF protection, strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, the occurrence of force majeure events, developments and changes in laws and regulations, competitive factors, and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.
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FAQ
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