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Realogy Holdings Corp. (NYSE: RLGY) stands as the leading and most integrated provider of U.S. residential real estate services. The company's diverse operations encompass franchise, brokerage, title and settlement businesses, and a mortgage joint venture. Realogy boasts a rich brand portfolio, featuring some of the most recognized names in real estate such as Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®.
Realogy leverages innovative technology, comprehensive data, and advanced marketing products to fuel the productivity of its independent sales agents. The company offers top-notch learning and support services and high-quality lead generation programs, helping agents build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages are operational globally, with approximately 188,900 independent sales agents in the United States and over 122,400 agents across 113 other countries and territories.
Proudly headquartered in Madison, New Jersey, Realogy has been recognized for nine consecutive years as one of the World's Most Ethical Companies. Additionally, it has been designated a Great Place to Work and one of Forbes' Best Employers for Diversity.
Latest News:
On March 7, 2024, Sotheby's International Realty announced that Vista Real Estate in Northern California had joined its network, rebranding as Shasta Sotheby's International Realty. This addition signifies the brand's ongoing growth in California, marking its 111th office in the state. Owned by Chad Phillips, Shasta Sotheby's International Realty will serve four counties including Shasta, Siskiyou, Trinity, and Tehama. The firm aims to provide luxury service to clients across diverse real estate markets, from ranches to riverfront residences.
Sotheby's International Realty, founded in 1976, has developed a substantial global footprint with more than 1,115 offices in 84 countries and territories. The company supports its affiliates with extensive operational, marketing, recruiting, educational, and business development resources, benefiting from its association with the renowned Sotheby's auction house.
Guaranteed Rate announces that Shant Banosian, a loan officer based in Boston, has become the first in the company's history to fund $1 billion in loan volume within a single year. With over a decade of mortgage experience, Banosian has funded more than $4 billion in loans and maintains a 95% client satisfaction rate. The company also reports a record year in funding, with $12 billion locked in August 2020 alone. Guaranteed Rate, headquartered in Chicago, is one of the largest retail mortgage lenders in the U.S., having funded $37 billion in 2019.
Coldwell Banker Real Estate affiliates announced a charitable partnership with St. Jude Children's Research Hospital, launching the CB Supports St. Jude initiative. This program allows agents to automatically donate a minimum of $25 for each home sale or purchase, from September 16, 2020 to September 16, 2021, with a goal of raising $250,000. The funds will support St. Jude's mission to provide treatment and comfort to children facing serious illnesses without billing their families. The partnership emphasizes the shared mission of both organizations to provide homes and support during tough times.
Coldwell Banker Global Luxury, a Realogy brand, announced a new logo and global look as part of its Project North Star rebranding initiative, launched during the virtual Generation Blue Experience. This refresh aims to unify the brand's identity to appeal to both mainstream and affluent customers. A global survey of potential logos revealed positive consumer attributes like modern, innovative, and trustworthy. Coldwell Banker sold more $1M+ homes than any other brand in 2019, indicating strong market presence.
The global franchisor Century 21 Real Estate LLC reported significant growth in 2020, renewing 57 franchisees and adding five new companies from May to August. This brings the total to 112 companies in the CENTURY 21 family this year, with a focus on enhancing agent success and the consumer real estate experience. The brand's longstanding legacy and commitment to quality service are noted as key factors for attracting industry professionals and consumers. Century 21 operates approximately 12,600 offices with 147,000 sales professionals across 84 countries and territories.
Century 21 Real Estate LLC has announced its expansion into Guyana, marking it as the 84th country in its global network. Afa Jamal Zada has signed a 25-year franchise agreement to develop the brand in Guyana, focusing on recruiting agents and establishing an office. The region has experienced substantial growth, with open offices increasing by 18% and the number of agents rising by 25% from July 2019 to July 2020. Executives see this expansion as a significant milestone and anticipate positive reception from local homebuyers and sellers.
Guaranteed Rate Affinity, a joint venture between Guaranteed Rate and Realogy Holdings Corp (NYSE: RLGY), reported an 86% increase in total loan volume for the first half of 2020, funding over $5 billion. The surge is attributed to historic low mortgage rates, with May and June contributing over $2 billion. The company has served over 57,000 borrowers since its inception in 2017 and maintains a 96% customer satisfaction score.
Backed by innovative technology, Guaranteed Rate Affinity is poised for continued growth, now licensed in 49 states including Washington, D.C.
ERA Real Estate, a global franchising leader under Realogy Corp, announces growth through strategic mergers and tailored marketing solutions. Recent market research reveals that nearly 80% of ERA agents find the brand's technology beneficial for productivity. The company experienced coast-to-coast expansions and significant renewals among top affiliates, representing over $746 million in sales volume. With innovative marketing campaigns like 'Corner Your Market,' ERA aims to enhance brand awareness and digital leads, solidifying its commitment to growth and collaboration in the real estate sector.
Better Homes and Gardens® Real Estate has affiliated 13 new firms in 2020, including seven during the pandemic, surpassing last year's total of 14. This growth has contributed over $400 million in sales volume in the first half of the year. The company has strengthened its brand presence with notable expansions into California and West Virginia. It also celebrated the renewal of a franchise agreement with its Masiello Group affiliate, which had a sales volume of $1.7 billion in 2019. CEO Sherry Chris emphasized the brand's unique position and infrastructure, supporting franchisees' growth.
ERA Real Estate announced a partnership between Tom DeWine, CEO of ERA Colonial Real Estate, and Steve Doty, Owner of ERA Doty Real Estate, to acquire ERA Team Real Estate in Conway, Arkansas. This partnership highlights opportunities within the ERA brand and reinforces its collaborative culture. DeWine's firm generated $489 million in sales volume in 2019, while Doty's firm reached $102 million. ERA Team Real Estate holds a 16.1% market share in Conway, which is experiencing an 8.2% rise in average home prices.
Sotheby's International Realty announces the addition of top Manhattan agents Caroline Guthrie, Kathryn Steinberg, and Armin Allen to its Upper East Side Brokerage. Previously with Brown Harris Stevens, these agents collectively approach a billion dollars in sales. Their experience and network will leverage Sotheby's global reach, enhancing property marketing for clients. With over 30 years in the industry, Guthrie emphasizes the importance of global visibility in real estate. Sotheby's International Realty continues to expand its influence, operating approximately 1,000 offices across 71 countries.
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