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United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company in the United States leisure industry. The company operates under prominent brands such as SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. Offering exhilarating rides, thrilling roller coasters, and engaging wildlife presentations, United Parks & Resorts' parks promise fun and educational experiences for all ages.
In 2023, the company achieved record attendance and in-park spending despite weather challenges. For the full year, it saw near-record results and continued its trend of revenue growth, particularly in admissions per capita. This success is credited to effective revenue strategies and strong consumer spending within their parks. The company also expanded internationally by opening a SeaWorld park in Abu Dhabi, which has surpassed expectations.
United Parks & Resorts is deeply committed to animal welfare and has aided over 41,000 animals in need through its dedicated rescue teams. These efforts align with its mission to protect animals and their ecosystems by partnering with various governmental agencies.
Financially, the company reported significant growth in the fourth quarter of 2023, including record revenues and Adjusted EBITDA. Despite a slight decrease in admission per capita, in-park per capita spending improved due to price initiatives. The firm also announced a $500 million share buyback program, reflecting strong confidence in future performance.
In 2024, United Parks & Resorts has ambitious plans for new rides, attractions, and events across all parks, including celebrating SeaWorld's 60th anniversary with special events and new experiences. The company expects these investments to drive meaningful growth in attendance and revenue.
Recent news highlights include a successful national hiring event to fill over 5,000 positions, the announcement of the Mayhem sale for discounted Howl-O-Scream tickets, and the launch of SeaWorld's 60th anniversary celebrations. Additionally, the company continues its commitment to animal rescue and conservation, with plans for new and improved park venues and offerings.
Busch Gardens parks in Tampa and Williamsburg are gearing up for summer with new attractions and events. Busch Gardens Tampa introduces Phoenix Rising, a new roller coaster, and the Rhythm of Nature ice show. The park's Summer Nights event returns with nighttime entertainment and fireworks. Culinary delights, such as the Red, White & Brews event, offer nostalgic summer foods. In Williamsburg, the Loch Ness Monster roller coaster reopens with new features. The park launches the Summer of Wonder event, featuring art, music, and live concerts. Both parks are offering up to 50% discounts on tickets, Fun Cards, and memberships during the Memorial Day sale.
SeaWorld is celebrating its 60th anniversary with an array of new attractions, shows, and experiences across its parks, including the return of Shamu and Crew. Guests can enjoy thrilling new rides like the Catapult Falls flume coaster at SeaWorld San Antonio and the Penguin Trek at SeaWorld Orlando. The parks will also feature new live stunt shows, a 60th Anniversary parade, and -edition food, beverages, and merchandise. Concerts, new sea lion presentations, and dazzling fireworks displays will also be part of the festivities. Special discounts of up to 50% on tickets and passes are available during the Memorial Day sale. The best way to experience all the anniversary offerings is through an Annual Pass, which includes perks like free parking, guest tickets, and VIP access.
SeaWorld Orlando is celebrating its 60th Anniversary with exciting summer promotions, including free beer for guests 21+ at the Waterway Grill Patio. Visitors can receive one free 7oz beer per visit, with pass members eligible for two. The offer runs until July 26. Additionally, SeaWorld is introducing several new attractions: a 60th Anniversary parade featuring Shamu and Crew, a new cirque-style show called Xceleration, a breakfast event with Shamu, a sea lion presentation, and the 'Ignite Fireworks' show. The park also debuts the new Antarctica Realm on May 25, featuring the Penguin Trek coaster and 'South Pole Sips' bar. Special 60th Anniversary merchandise and food items will be available. The best value is an Annual Pass, offering unlimited visits, free parking, and more.
The legendary Loch Ness Monster roller coaster reopens at Busch Gardens Williamsburg with a full restoration and exciting new elements. The park celebrates with a Grand Opening Ceremony, featuring new tracks, themed entrance, ride platform, and an all-new soundtrack. Guests can save up to 50% during a flash sale for tickets and memberships. Busch Gardens Members enjoy exclusive benefits, including early ride access and up to $2,355 worth of benefits for 2024.
United Parks & Resorts Inc. reported record financial results for the first quarter of 2024, with attendance of 3.5 million guests, total revenue of $297.4 million, a net loss of $11.2 million, and adjusted EBITDA of $79.2 million. The company saw improvements in revenue, attendance, and EBITDA compared to the same period in 2023. Despite a slight decrease in per capita spending, the company remains optimistic about future growth, with new attractions planned for 2024.
SeaWorld is offering discounted Howl-O-Scream event tickets during the Mayhem sale at SeaWorld Orlando and SeaWorld San Diego. Tickets are priced at $38.99 each for a minimum purchase of two and can be used on any event night with no blackout dates. The event promises terrifying haunted houses, scare zones, and frightening shows. Last year's event won USA TODAY's 10Best Readers' Choice Award for the Best Theme Park Halloween Event.
Busch Gardens Tampa Bay is offering discounted event tickets for Howl-O-Scream during the Mayhem sale, with each ticket priced at $38.99. The event will feature new haunted houses, stage shows, and scare zones, running from September 6 through November 2. Guests can purchase a minimum of two tickets with no blackout dates.
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