Zomedica Completes Internal “Launch Team” for Upcoming TRUFORMA™ Commercialization
Zomedica Corp. (NYSE American: ZOM) announced the completion of its commercial leadership team with the appointment of Debra Rock as Senior Director of Downstream Marketing & Communications. Rock's extensive background in human and animal health marketing will support the upcoming launch of the TRUFORMA diagnostics platform, set for March 30, 2021. Zomedica has approximately 70 patents related to TRUFORMA, which utilizes Bulk Acoustic Wave technology. The leadership team also includes veterans Mike Schilk and Bonnie Bragdon, who have significant experience in medical sales and veterinary affairs, respectively.
- Debra Rock appointed as Senior Director of Downstream Marketing & Communications to enhance marketing efforts.
- The TRUFORMA diagnostic platform is set for commercial launch on March 30, 2021.
- Zomedica has around 70 issued and pending patents for TRUFORMA, indicating strong intellectual property protection.
- Experienced leadership team in place with proven track records in medical sales and veterinary affairs.
- None.
ANN ARBOR, Mich., Dec. 07, 2020 (GLOBE NEWSWIRE) -- Zomedica Corp. (NYSE American: ZOM) (“Zomedica” or the “Company”), a veterinary health company creating point-of-care diagnostics products for dogs and cats, today announced that, with the hiring of Debra Rock to lead the Company’s Marketing Department, its internal commercial leadership team is complete.
Joining Zomedica as Senior Director of Downstream Marketing & Communications is Debra Rock. Ms. Rock is an experienced marketing and communications professional, having served in leadership positions in both the human and animal health industries. This experience includes roles at both AngioDynamics, a leading provider of minimally invasive medical devices used by professional healthcare providers for vascular access, surgery, peripheral vascular disease and oncology, and Pet Partners, where she oversaw the marketing efforts of a veterinary practice company with more than sixty affiliated hospitals of varying sizes and specialties located throughout the United States. Ms. Rock holds a B.A. in Communications from Brigham Young University and an MBA in Marketing from the State University of New York at Albany.
Ms. Rock joins Mike Schilk and Bonnie Bragdon at Zomedica. Mr. Schilk, Vice President of Sales, has demonstrated medical sales leadership over the past twenty-five years first at Pfizer Inc., then at Abbott Laboratories where he was responsible for the growth and development of more than 100 sales professionals and managers serving a
Dr. Bragdon joined Zomedica in 2019 as Vice President of Veterinary Affairs. Dr. Bragdon is a licensed veterinarian, having earned her Doctorate of Veterinary Medicine & Master of Science, as well as a Master of Veterinary Clinical Science, from The Ohio State University. Her more than twenty years of experience in the animal health profession includes practicing as a veterinarian, followed by positions of increasing responsibility at Abbott Animal Health (acquired by Zoetis), BonVet Animal Health, and Merck Animal Health. Ms. Bragdon has made significant contributions to both the veterinary affairs and marketing capabilities of Zomedica surrounding the development of TRUFORMA.
“I could not be more pleased to have such a capable and experienced team of professionals leading our commercialization efforts,” commented Brük Herbst, Chief Commercial Officer of Zomedica. “Bonnie and Mike have proven invaluable during their time at Zomedica in preparing a first-class plan surrounding TRUFORMA. As we move into 2021 and the anticipated launch of our first product at the end of March, I have complete confidence in Bonnie, Mike and Deb’s capabilities to lead us to commercial success.”
Protected by approximately 70 issued and pending patents, the TRUFORMA diagnostic platform uses Bulk Acoustic Wave (“BAW”) technology, developed by Qorvo (NASDAQ: QRVO), to provide a non-optical and fluorescence-free detection system for use at the point-of-care. BAW technology, also used in cell phones and in the world’s most advanced radar and communications systems, is an extremely reliable and precise technology. Zomedica expects to begin commercial sales of TRUFORMA on March 30, 2021.
About Zomedica
Based in Ann Arbor, Michigan, Zomedica (NYSE American: ZOM) is a veterinary health company creating products for dogs and cats by focusing on the unmet needs of clinical veterinarians. Zomedica’s product portfolio will include innovative diagnostics and medical devices that emphasize patient health and practice health. It is Zomedica’s mission to provide veterinarians the opportunity to increase productivity and grow revenue while better serving the animals in their care. For more information, visit www.ZOMEDICA.com.
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