Zomedica Appoints Adrian Lock to Lead Sales Organization
Zomedica Corp. (NYSE American: ZOM) announces Adrian Lock as the new leader of its sales organization. Lock, previously the CEO of PulseVet, brings a decade of experience in veterinary sales, particularly in equine sports medicine. He aims to enhance Zomedica's sales team while focusing on the growth of the Truforma in-clinic biosensor platform and PulseVet shock wave therapy. CEO Larry Heaton supports this move, highlighting Lock's track record in building sales in the equine market and the potential for expansion into the small animal market.
- Adrian Lock's leadership is expected to strengthen Zomedica's sales organization.
- Lock's experience with PulseVet may facilitate successful integration and expansion of shock wave therapy into the small animal market.
- Concerns may arise about the transition in leadership and its impact on existing sales strategies.
ANN ARBOR, MI / ACCESSWIRE / February 15, 2022 / Zomedica Corp. (NYSE American:ZOM) ("Zomedica" or the "Company"), a veterinary health company offering diagnostic and therapeutic products for companion animals, today announced that Adrian Lock, Vice President and General Manager, will lead the Company's sales organization, including Zomedica field sales personnel, sales management and professional service veterinarians, as well as existing PulseVet sales personnel.
As the founding Chief Executive Officer of PulseVet, Mr. Lock led the company and personally directed all sales activities over the past decade as it established PulseVet shock wave therapy as a standard of care in equine sports medicine.
"I am very excited to lead and continue to build a world class veterinary sales organization in support of the growth of the Truforma in-clinic biosensor platform, PulseVet shock wave therapy, and other exceptional technologies that Zomedica may add in the animal health market," commented Mr. Lock.
Larry Heaton, Chief Executive Officer of Zomedica, remarked, "Adrian has been doing an outstanding job of building PulseVet sales in the equine market, and is a natural fit for him to lead the growing sales team as we launch shock wave therapy into the much larger, small animal market and continue to commercialize our TRUFORMA® platform."
About Zomedica
Based in Ann Arbor, Michigan, Zomedica (NYSE American:ZOM) is a veterinary health company offering diagnostic and therapeutic products for companion animals by focusing on the unmet needs of clinical veterinarians. Zomedica's product portfolio of innovative diagnostics and medical devices are designed to improve both patient and practice health. Zomedica's mission is to provide veterinarians the opportunity to increase productivity and grow revenue while better serving the animals in their care. For more information, visit www.ZOMEDICA.com.
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SOURCE: Zomedica Corp.
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