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Chill Brands Group plc (OTCQX: ZOEIF) announced a strategic partnership with Viridian Capital Advisors to enhance its business and investor relations. Viridian, a prominent advisor in the U.S. cannabis industry, will assist in capital raising, M&A strategy, and board development. As part of the agreement, Viridian received warrants for 4.9% of Chill's fully diluted shares with a five-year exercise period at £0.01, contingent on share price appreciation. Co-CEO Trevor Taylor expressed optimism for future growth stemming from this partnership.
