Zynga Invites Players to Golf at the North Pole This Holiday Season in StarLark’s Golf Rival

Rhea-AI Summary

Zynga Inc. (Nasdaq: ZNGA) announced the launch of the Northern Lights in-game event for its mobile game Golf Rival, running from December 20, 2021, to January 3, 2022. Players can participate in themed challenges in a festive North Pole setting, including the Aurora Vibes Special Challenge and Winter Wonderland Tournament. The event aims to engage mobile gamers with rewards and new gameplay experiences, enhancing player engagement during the holiday season. This initiative showcases Zynga's commitment to interactive entertainment and community involvement.

Positive

• Launch of Northern Lights event enhances user engagement in Golf Rival.
• Players can participate in rewarding multiplayer and single-player activities.
• The thematic approach may attract new players and retain existing ones.

Negative

• None.

Northern Lights In-Game Event Brings a Festive Variety of Multiplayer and Single Player Events

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that StarLark, a subsidiary of Zynga Inc. and the developer of Golf Rival, the fast-growing and second largest mobile golf game in the world, is kicking off the holiday season for mobile golfers with a series of themed in-game events. These events will allow players to tee up in an arctic winter wonderland.

Zynga Invites Players to Golf at the North Pole This Holiday Season in StarLark’s Golf Rival (Graphic: Business Wire)

With the Northern Lights in-game event running from December 20, 2021 through January 3, 2022, players will be able to enjoy fun holiday competitions that allow them to hone their golf skills in a festive and spectacular setting.

Set in the newly created Aurora golf course, Northern Lights transports fantasy golfers to the North Pole. The unique course features a beautiful holiday backdrop with colorful Christmas trees, fantastic ice sculptures and vibrant candy cane lights. The festival is split into two separate in-game events: the Aurora Vibes Special Challenge, a 12-round Player-versus-Player (PvP) challenge, and the Winter Wonderland Tournament, an 18-hole standalone challenge.

In the Aurora Vibes Special Challenge, mobile golfers use special festive golf balls and advance through rounds by defeating their competitors – while earning rewards for each round they master. If there is a draw in regulation play, the shootout round takes players to a nighttime version of the course, where golfers can test their skills under the spectacular light show of the Aurora Borealis. Players that complete the challenge will be rewarded with ultimate chest prizes that contain a variety of coins, gems, club cards, golf balls and legendary clubs.

Players who prefer to hone their golf skills solo can opt for the Winter Wonderland Tournament, a standalone event designed for players to sharpen their skills on the course and measure their progress. Players will complete Aurora’s 18 holes to try to achieve new personal best records and earn prizes. The Winter Wonderland Tournament is the perfect way for players to master the course and prepare for more challenging PvP competitions.

“At Zynga, the holidays are a time to offer our players creative ways to come together and enjoy competing in our games,'' said Bernard Kim, President of Publishing at Zynga. “With its Northern Lights holiday event, the Golf Rival team has created a uniquely entertaining way to play golf with the spirit of the season.”

Starting December 20, Golf Rival players will also be able to participate in The Brink Game - Snowman Peak. This additional holiday bold beat features a unique twist. In the three-round playoff competition, players will try to get their ball as close to the hole as possible without sinking it. This event rewards precision and skill, as the closer players get to the hole, the higher the rank and score. If a player accidentally holes in the ball, a prankish character known as Snowman Peak pops out of the hole to knock the ball far away, giving the golfer a low score.

“The holiday season is a perfect time for mobile gamers to unite and play the games they love,” said Henry You, StarLark Founder and General Manager. “By creating a festive backdrop for players to compete, we created a fun new spin on fantasy golf that we hope players around the globe will enjoy.”

Editor’s note:

Key art and broadcast assets are available for use by clicking here.

For additional information on the Northern Lights in-game event, please visit Golf Rival on Facebook.

About Zynga Inc.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing^TM, Empires & Puzzles^TM, FarmVille^TM, Golf Rival^TM, Hair Challenge^TM, Harry Potter: Puzzles & Spells^TM, High Heels!^TM, Merge Dragons!^TM, Merge Magic!™, Queen Bee^TM, Toon Blast™, Toy Blast™, Words With Friends^TM and Zynga Poker^TM. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.

Forward Looking Statements

This press release contains forward-looking statements, relating to, among other things, certain gameplay details, features and in-game events in the mobile game Golf Rival. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties, and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions are or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s web site at www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005552/en/

Media Relations:

Jenny Taylor

jetaylor@zynga.com

Source: Zynga

FAQ

What is the Northern Lights in-game event by Zynga?

The Northern Lights event is a seasonal in-game event for Golf Rival, running from December 20, 2021, to January 3, 2022, featuring special challenges and rewards.

How long will the Northern Lights event last for Golf Rival?

The event will take place from December 20, 2021, to January 3, 2022.

What activities are included in the Northern Lights event for players?

Players can participate in the Aurora Vibes Special Challenge and Winter Wonderland Tournament, both designed to improve golf skills with festive themes.

What rewards can players earn during the Northern Lights event?

Players can earn rewards such as coins, gems, club cards, golf balls, and legendary clubs by completing challenges.

Who is the developer behind Golf Rival?

Golf Rival is developed by StarLark, a subsidiary of Zynga Inc.