Zynga and Automotive Tuner Liberty Walk Launch One-Of-A-Kind Design Competition for CSR Racing 2’s New Elite Tuners Feature
Zynga (Nasdaq:ZNGA) announces a partnership with Liberty Walk for its mobile game CSR Racing 2. Starting December 9, players can join the 'Design A Wrap' competition, creating custom car wraps for a chance to see their design featured on a real-world Toyota Supra. The Elite Tuners feature will enhance customization options, allowing players to express their creativity with body kits and rare cars. The winning design will be revealed on February 20, 2021. Zynga emphasizes the innovation and engagement this collaboration will bring to CSR2 players globally.
- Launch of the Elite Tuners feature, enhancing customization in CSR2.
- Partnership with Liberty Walk is likely to attract more players and engagement.
- The 'Design A Wrap' competition encourages community involvement and visibility.
- Potential for real-world exposure through a physical car design showcase.
- None.
SAN FRANCISCO--(BUSINESS WIRE)--Today, Zynga (Nasdaq:ZNGA), a global leader in interactive entertainment, announced a partnership with Japanese premier car tuner Liberty Walk for the launch of the new Elite Tuners feature and ‘Design A Wrap’ competition in CSR Racing 2 (CSR2).
Starting December 9, players can enter the exclusive mobile racing competition by designing a custom car-wrap to be featured in CSR2 and the contest winner will have their design placed onto a real-world Toyota Supra by Liberty Walk. To enter, players will upload their player-designed wraps to social media, tagging @CSRRacing and using the hashtag #CSR2Wrap. Players will be encouraged to like and share their favorite designs.
The top 10 designs selected will be presented to the Liberty Walk team, who will then choose the final winner on February 20, 2021 through a special unveiling of the selected car design. In announcing the partnership, Liberty Walk’s founder Wataru San, along with his team, released a video teasing the new Elite Tuner feature in CSR2.
Elite Tuners is one of the largest customization expansions in CSR2’s history, giving players unprecedented freedom to express their identity with deeper customization such as body kits, spoilers and more. Players can also elevate their performance and add rare cars to their existing collection.
“We’re excited to partner with the iconic Liberty Walk team to deliver the Elite Tuners feature in CSR2 as a best-in-class customization experience for our players across the globe,” said Julian Widdows, Vice President of CSR2. “To have Liberty Walk bring to life a custom car-wrap design is a dream come true for any player. I cannot wait to see the creativity and designs coming from our players.”
“We have collaborated with CSR Racing 2 for quite a few years now,’” said Liberty Walk’s founder Wataru San. “They recreated our body kits the best and respected our design and style. We trust them and it makes me very happy to appear in the game during my own event. We have been doing our best to please ours and CSR2's fans.”
CSR2 is available to download for free on the App Store as well as on Google Play. For more information about CSR2, visit the game’s community channels on Facebook, Instagram, Twitter and YouTube.
To view the supporting assets for CSR2, please click here:
https://www.dropbox.com/sh/iw2xzdy94t2sgw6/AAAgs6JF_NJBY_cVhYTum_z7a?dl=0
ABOUT ZYNGA INC.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga’s franchises including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Merge Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. Zynga’s games are available in more than 150 countries and are playable across social platforms and mobile devices worldwide. Founded in 2007, the company is headquartered in San Francisco with locations in the U.S., Canada, the U.K., Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements, relating to, among other things, the release of future CSR Racing 2 game features and events. Forward-looking statements often include words such as "outlook," "projected," “planned,” "intends," "will," "anticipate," "believe," "target," "expect," and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties, and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions are or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s web site at www.sec.gov.
