Black Eyed Peas Encourage Fans to #PlayApartTogether for the Holidays In Social Campaign With Zynga

Rhea-AI Summary

Zynga Inc. (Nasdaq: ZNGA) has partnered with the Black Eyed Peas for the #PlayApartTogether initiative, promoting positivity and safety during the holiday season. The campaign features personal videos from the group's founding member, Taboo, conveying encouragement amidst the pandemic. Launched to engage the gaming community in fighting COVID-19, #PlayApartTogether has expanded to over 80 gaming companies worldwide, providing support and connection during challenging times. Zynga aims to uplift spirits and foster community through this collaboration.

Positive

• Collaboration with Black Eyed Peas enhances Zynga's brand visibility.
• Supports community engagement through the #PlayApartTogether initiative.

Negative

• None.

Zynga Inc. (Nasdaq: ZNGA):

WHO:
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, is collaborating with internationally renowned recording artists the Black Eyed Peas to share positivity, encouragement and hope for the holidays.

WHAT:
As a continuation of the award-winning gaming industry initiative, #PlayApartTogether, the Black Eyed Peas have recorded words of encouragement and hope for a healthy, safe holiday season. Founding member of the Grammy award-winning group, Taboo, has created personal videos that will be shared through the #PlayApartTogether network of more than 80 video game companies worldwide, bringing light, warmth and signature Black Eyed Peas style to this unprecedented holiday season.

QUOTE:
“#PlayApartTogether began as an effort to activate the vast, engaged gaming audience to help fight the spread of COVID-19 and care for one another,” said Bernard Kim, President of Publishing at Zynga. “We’re so thankful that the Black Eyed Peas, whose impact on culture and music is immeasurable, are bringing their words of strength and inspiration to the movement so we can head to a new year on a high note. Stay strong, stay safe and stay upbeat, and remember that we’re all in this fight together.”

BACKGROUND:
#PlayApartTogether is a global games industry initiative that encourages physical distancing and other powerful preventive measures in the fight against COVID-19 to the massive global audience of gamers. Spearheaded by Zynga and growing to more than 60 participating companies, #PlayApartTogether has provided vital information, entertainment and physically distanced connection to players around the globe.

SUPPORTING ASSETS:
Supporting visual assets available at: http://bit.ly/PATHoliday

About Zynga
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga’s franchises including CSR Racing^TM, Empires & Puzzles^TM, Merge Dragons!^TM, Merge Magic!^TM, Toon Blast^TM, Toy Blast^TM, Words With Friends^TM and Zynga Poker^TM. Zynga’s games are available in more than 150 countries and are playable across social platforms and mobile devices worldwide. Founded in 2007, the company is headquartered in San Francisco with locations in the U.S., Canada, U.K., Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.

Forward Looking Statements
This press release contains forward-looking statements relating to, among other things, the participation of the Black Eyed Peas in a #PlayApartTogether initiative. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions is or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s website at www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201224005018/en/

FAQ

What is the collaboration between Zynga and the Black Eyed Peas about?

Zynga has teamed up with the Black Eyed Peas for the #PlayApartTogether initiative, promoting positivity and safety during the pandemic.

How does the #PlayApartTogether initiative involve the gaming community?

The initiative encourages physical distancing and offers support to gamers through engaging content shared by over 80 gaming companies worldwide.

What is the purpose of the personal videos created by the Black Eyed Peas?

The videos feature words of encouragement and hope for a healthy holiday season, aiming to uplift spirits.

When was the Zynga press release regarding the collaboration issued?

The press release was issued on December 24, 2020.

What is the stock symbol for Zynga?

Zynga's stock symbol is ZNGA.