ZipRecruiter Launches Partnership with iCIMS for a Faster, Simplified Recruitment Experience
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Insights
The integration of ZipRecruiter with iCIMS represents a strategic move that can potentially impact the talent acquisition market by introducing efficiencies in the recruitment process. By joining the iCIMS Apply Network ecosystem, ZipRecruiter is likely to increase its market share among enterprise customers seeking streamlined hiring solutions. This partnership could reduce the time-to-hire, which is a significant competitive metric for businesses. The ability to tap into a larger pool of job seekers and the promise of a simplified application process may attract more enterprises to use the combined services of ZipRecruiter and iCIMS, thereby increasing revenue potential for both companies.
For investors, this collaboration signals a proactive approach by ZipRecruiter to address enterprise hiring challenges. The embedded integration, which facilitates direct job posting from iCIMS ATS to ZipRecruiter, could be a differentiator in the crowded online job marketplace. The impact on the stock market will depend on the adoption rate of this integration by enterprises and the subsequent effect on ZipRecruiter's earnings. If successful, it could lead to positive market sentiment and an uptick in the valuation of the companies involved.
The announcement of ZipRecruiter's integration with iCIMS highlights the increasing importance of ATS in improving hiring processes. For HR departments, the integration could mean a significant reduction in administrative overhead, as it allows for seamless management of job postings and applicant tracking in one system. The direct flow of application information from ZipRecruiter to iCIMS could reduce candidate drop-off rates, a critical issue that HR professionals face, especially in a competitive job market.
Furthermore, the integration's potential to leverage ZipRecruiter’s job recommendation engine using candidate signals managed within iCIMS could enhance the quality of candidate matches. This not only improves the candidate experience but also aids recruiters in identifying top talent more efficiently. The long-term implications for HR departments include potentially lower hiring costs and improved time-to-fill metrics, which are key performance indicators in talent acquisition.
From a financial perspective, the integration between ZipRecruiter and iCIMS could have several implications. Firstly, the increased efficiency and reduced time-to-hire promised by the integration could lead to cost savings for businesses, positively affecting their bottom line. Secondly, by offering this integration for free to U.S.-based iCIMS ATS customers, there is an opportunity for increased customer loyalty and upsell potential, which could improve the customer lifetime value for iCIMS.
For ZipRecruiter, the integration expands its reach within the enterprise segment, potentially driving higher job posting volumes and subscription revenues. The mention of a 'frictionless application process' and statistics indicating a higher completion rate for applications started through ZipApply suggest that user engagement could improve, which is a positive indicator for revenue growth. Investors should monitor the user adoption rates and customer feedback post-integration, as these will be critical in assessing the financial impact of this strategic move.
Company’s integration with a leading talent acquisition technology provider will streamline enterprise hiring and simplify the application process
ZipRecruiter Launches Partnership with iCIMS for a Faster, Simplified Recruitment Experience (Graphic: Business Wire)
ZipRecruiter has joined the iCIMS Apply Network, an integrated ecosystem of job sites and partners, to help standardize and streamline the job application process. The new embedded integration gives TA teams the ability to create, manage, and distribute job openings to ZipRecruiter—providing them access to over 12M job seekers weekly1—without leaving the iCIMS ATS. The new integrated experience significantly improves overall recruiting efficiency and reduces candidate drop-off. The integration is now available for free to all
“In today's fast-paced and competitive hiring landscape, talent acquisition professionals who have to switch back and forth between different sites to review candidates and manage their hiring workflows are losing valuable time and potentially top candidates,” said Matt Plummer, ZipRecruiter Senior Vice President, Product Strategy & Enterprise Solutions. “Through our integration with iCIMS, organizations will have access — and provide a better experience — to quality job seekers without ever leaving their iCIMS ATS. We’re committed to simplifying the TA experience for employers so they can hire faster.”
With this integration, organizations will have a convenient way to tap into ZipRecruiter’s network and matching technology, while being able to manage the full recruiting lifecycle from iCIMS. Job seekers will have an easy, redirect-free application experience on ZipRecruiter where they can leverage their existing profile and resume, and then their application information—including responses to any screening questions—will flow directly into iCIMS. Enterprise TA teams will also benefit from ZipRecruiter’s industry-leading job recommendation engine that will learn from candidate signals managed from within iCIMS.
Through the integration on the iCIMS Apply Network, employers can further increase engagement with their jobs and reduce job seeker drop-off through the use of ZipApply, a frictionless application process job seekers can access from any device that saves 30 minutes of application time, on average2. Additionally, applications started through ZipApply are over 3x more likely to be completed3.
“We’re continuously innovating to help our customers hire smarter, deliver more business value and provide better experiences at scale,” said Al Smith, chief technology officer, iCIMS. “We’re proud to build upon our existing partnership with ZipRecruiter and welcome them to the iCIMS Apply Network ecosystem with a new, embedded integration that enables TA teams to standardize and streamline the job application experience. The integration will bring third-party job sites and partner workflows into one centralized location to improve efficiency, reduce candidate drop-off and deliver more consistent recruiting data.”
To request more information about how employers can tap into ZipRecruiter’s offerings, including over 200 available ATS integrations, visit ziprecruiter.com/enterprise.
1ZipRecruiter Internal Data, weekly Jan. 1 - Dec. 31, 2022. Includes registered and non-registered users. May be non-unique.
2Based on ZipRecruiter internal data, average, from Nov 7 2022 to Feb 6 2023, and Cheung, M. (13 January 2022). The Recruitment Expert’s Guide to ‘Easy Apply’ Solutions, Recruitics. The Recruitment Expert's Guide To 'Easy Apply' Solutions (can take 30-40 minutes to fill out application).
3 ZipRecruiter Internal Data, Jan. 1 2022 - Jan. 1 2023, ZipApply jobs only compared to average specified in SHRM’s report.
About ZipRecruiter
ZipRecruiter® (NYSE:ZIP) is a leading online employment marketplace that actively connects people to their next great opportunity. ZipRecruiter’s powerful matching technology improves the job search experience for job seekers and helps businesses of all sizes find and hire the right candidates quickly. ZipRecruiter has been the #1 rated job search app on iOS & Android for the past seven years1 and is rated the #1 employment job site by G2.2 For more information, visit www.ziprecruiter.com.
1Based on job seeker app ratings, during the period of January 2017 to January 2024 from AppFollow for ZipRecruiter, CareerBuilder, Glassdoor, Indeed, LinkedIn, and Monster.
2Based on G2 satisfaction ratings as of December 18, 2023.
About iCIMS
iCIMS is a leading provider of talent acquisition technology that enables organizations everywhere to build winning workforces. For over 20 years, iCIMS has been at the forefront of talent acquisition transformation. iCIMS empowers thousands of organizations worldwide with the right tools to meet their evolving needs across the talent journey and drive business success. Its AI-powered hiring platform is designed to improve efficiency, cut recruiting costs and build exceptional experiences for candidates and recruiters. Visit www.icims.com to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240313233593/en/
ZipRecruiter
Claire Walsh, Press Relations
press@ziprecruiter.com
iCIMS
Carlee Capawana, director of corporate communications
press@icims.com
Source: ZipRecruiter, Inc.
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