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Zhihu Inc. (NYSE: ZH; HKEX: 2390) is a leading online content community in China, established in 2010. Initially launched as a Q&A platform, Zhihu has evolved into a comprehensive online content community. It monetizes primarily through paid membership services, advertising services, content-commerce solutions, and vocational training. The company generates all its revenue in China.
Recent Achievements and Financial Performance
As of the second quarter of 2023, Zhihu reported a revenue increase of 24.9% year over year, reaching RMB1,044.2 million (US$144.0 million). Despite a slight dip in marketing services revenue, both paid memberships and vocational training experienced significant growth, with increases of 65.6% and 213.3%, respectively.
For the third quarter of 2023, Zhihu maintained its growth momentum, reporting total revenues of RMB1,022.2 million (US$140.1 million), a 12.1% increase compared to the previous year. This growth was driven by a 39.2% rise in paid membership revenue and an 85.6% increase in vocational training revenue.
By the fourth quarter of 2023, Zhihu's revenue increased by 2.2% year over year to RMB1,138.3 million (US$160.3 million). The company's gross margin enhanced to 59.1% from 56.4%, driven by improved operational efficiencies.
Technology and User Engagement
Zhihu is committed to integrating cutting-edge AI technology to improve content quality and user experiences. The company has made significant strides in enhancing user engagement and retention, with plans to continue leveraging its technological capabilities for sustainable growth.
Strategic Initiatives and Future Outlook
Zhihu has been focusing on a multi-engine monetization strategy, which has yielded positive results despite macroeconomic challenges. The company is concentrating on reducing losses and enhancing profitability by strategic execution, cost control, and operational efficiency. Zhihu's share repurchase program has also shown active shareholder value enhancement, repurchasing significant amounts of Class A ordinary shares.
Regulatory and Compliance
Recently, Zhihu addressed an NYSE compliance notification regarding its ADS trading price. The company plans to monitor market conditions and has proposed measures to rectify any deficiencies within the stipulated timeframe.
Community Impact and CSR
Zhihu continues to prioritize a trustworthy and inspiring community, helping people find solutions, make decisions, and seek inspiration. The platform's focus on user experience and content enrichment fosters a vibrant and engaged user base.