Zillow and Redfin partner to make apartment hunting easier and give listings more exposure
Zillow (ZG) and Redfin have announced a strategic partnership making Zillow the exclusive provider of multifamily rental listings (properties with 25+ units) on Redfin and its sites, Rent.com and ApartmentGuide.com. The partnership expands the Zillow Rentals Network, which already includes HotPads, Trulia, and Realtor.com.
The collaboration aims to benefit both renters and property marketers. Renters will gain access to a larger pool of available apartments across multiple platforms, while multifamily properties advertising with Zillow will reach a wider audience through a single advertising solution. Properties currently advertising on Redfin's websites will have the opportunity to transition to Zillow's platform.
The implementation will begin this spring. Notably, Zillow's multifamily rentals marketplace has shown significant growth, increasing from 37,000 properties in December 2023 to 50,000 properties in December 2024.
Zillow (ZG) e Redfin hanno annunciato una partnership strategica che rende Zillow il fornitore esclusivo di annunci di affitto multifamiliare (proprietà con oltre 25 unità) su Redfin e i suoi siti, Rent.com e ApartmentGuide.com. La partnership amplia il Network di Affitti Zillow, che già include HotPads, Trulia e Realtor.com.
La collaborazione mira a beneficiare sia gli affittuari che i marketer immobiliari. Gli affittuari avranno accesso a un numero maggiore di appartamenti disponibili su più piattaforme, mentre le proprietà multifamiliari che fanno pubblicità con Zillow raggiungeranno un pubblico più ampio tramite una singola soluzione pubblicitaria. Le proprietà attualmente pubblicizzate sui siti di Redfin avranno l'opportunità di passare alla piattaforma di Zillow.
Implementazione che inizierà questa primavera. È interessante notare che il mercato degli affitti multifamiliari di Zillow ha mostrato una crescita significativa, passando da 37.000 proprietà a dicembre 2023 a 50.000 proprietà a dicembre 2024.
Zillow (ZG) y Redfin han anunciado una asociación estratégica que convierte a Zillow en el proveedor exclusivo de anuncios de alquiler multifamiliar (propiedades con más de 25 unidades) en Redfin y sus sitios, Rent.com y ApartmentGuide.com. La asociación amplía la Red de Alquileres de Zillow, que ya incluye HotPads, Trulia y Realtor.com.
La colaboración tiene como objetivo beneficiar tanto a los inquilinos como a los comercializadores de propiedades. Los inquilinos tendrán acceso a un mayor número de apartamentos disponibles en múltiples plataformas, mientras que las propiedades multifamiliares que anuncian con Zillow llegarán a una audiencia más amplia a través de una única solución publicitaria. Las propiedades que actualmente se anuncian en los sitios web de Redfin tendrán la oportunidad de pasar a la plataforma de Zillow.
La implementación comenzará esta primavera. Cabe destacar que el mercado de alquileres multifamiliares de Zillow ha mostrado un crecimiento significativo, aumentando de 37,000 propiedades en diciembre de 2023 a 50,000 propiedades en diciembre de 2024.
질로우 (ZG)와 레드핀이 전략적 파트너십을 발표하여 질로우가 레드핀 및 Rent.com, ApartmentGuide.com의 사이트에서 다가구 임대 목록(25개 이상의 유닛이 있는 부동산)의 독점 제공자가 되었습니다. 이 파트너십은 이미 HotPads, Trulia, Realtor.com을 포함하고 있는 질로우 렌탈 네트워크를 확장합니다.
이번 협업은 세입자와 부동산 마케팅에 모두 이익이 될 것입니다. 세입자들은 여러 플랫폼에서 더 많은 임대 아파트에 접근할 수 있게 되고, 질로우에서 광고하는 다가구 부동산은 단일 광고 솔루션을 통해 더 많은 청중에게 도달하게 됩니다. 현재 레드핀 웹사이트에서 광고하는 부동산들은 질로우 플랫폼으로 전환할 기회를 갖게 됩니다.
작업은 이번 봄에 시작됩니다. 주목할 만한 점은 질로우의 다가구 임대 시장이 2023년 12월 37,000개 부동산에서 2024년 12월 50,000개 부동산으로 크게 성장했다는 것입니다.
Zillow (ZG) et Redfin ont annoncé un partenariat stratégique faisant de Zillow le fournisseur exclusif d'annonces de location multifamiliales (propriétés de 25 unités ou plus) sur Redfin et ses sites, Rent.com et ApartmentGuide.com. Ce partenariat étend le Réseau de Locations de Zillow, qui comprend déjà HotPads, Trulia et Realtor.com.
La collaboration vise à bénéficier à la fois aux locataires et aux annonceurs immobiliers. Les locataires auront accès à un bassin plus large d'appartements disponibles sur plusieurs plateformes, tandis que les propriétés multifamiliales faisant de la publicité avec Zillow toucheront un public plus large grâce à une seule solution publicitaire. Les propriétés actuellement annoncées sur les sites de Redfin auront la possibilité de passer à la plateforme de Zillow.
La mise en œuvre débutera ce printemps. Il convient de noter que le marché des locations multifamiliales de Zillow a montré une croissance significative, passant de 37 000 propriétés en décembre 2023 à 50 000 propriétés en décembre 2024.
Zillow (ZG) und Redfin haben eine strategische Partnerschaft angekündigt, die Zillow zum exklusiven Anbieter von Mehrfamilienhaus-Mietlisten (Immobilien mit mehr als 25 Einheiten) auf Redfin und dessen Websites, Rent.com und ApartmentGuide.com, macht. Die Partnerschaft erweitert das Zillow Rentals Network, das bereits HotPads, Trulia und Realtor.com umfasst.
Die Zusammenarbeit zielt darauf ab, sowohl Mietern als auch Immobilienwerbern zugute zu kommen. Mieter erhalten Zugang zu einer größeren Auswahl an verfügbaren Apartments über mehrere Plattformen, während Mehrfamilienhäuser, die mit Zillow werben, ein breiteres Publikum über eine einzige Werbelösung erreichen. Immobilien, die derzeit auf den Websites von Redfin werben, haben die Möglichkeit, zur Plattform von Zillow zu wechseln.
Die Implementierung beginnt in diesem Frühjahr. Bemerkenswerterweise hat der Markt für Mehrfamilienhäuser von Zillow ein signifikantes Wachstum gezeigt, das von 37.000 Immobilien im Dezember 2023 auf 50.000 Immobilien im Dezember 2024 gestiegen ist.
- 35% growth in Zillow's multifamily rental properties (from 37,000 to 50,000) from Dec 2023 to Dec 2024
- Exclusive provider agreement expands Zillow's market reach through Redfin's platforms
- Partnership expected to increase Redfin's traffic and rental business profits
- None.
Insights
This strategic partnership marks a pivotal moment in the digital real estate landscape, significantly strengthening Zillow's position in the rental market while allowing Redfin to optimize its resource allocation. The deal creates substantial network effects that benefit both companies:
For Zillow, the partnership represents a masterful strategic move that:
- Expands their multifamily rental network reach by an estimated 30-40% through the addition of Redfin's platforms
- Demonstrates impressive growth with a
35% year-over-year increase in property listings (from 37,000 to 50,000) - Creates a potential monopolistic advantage in rental listing distribution, similar to Google's dominance in search advertising
- Strengthens their moat against emerging proptech competitors by controlling more of the rental listing ecosystem
For Redfin, the arrangement:
- Provides a strategic retreat from maintaining costly rental infrastructure while maintaining rental content
- Allows better focus on core competencies in brokerage and transaction services
- Creates a new revenue stream through listing syndication while reducing operational costs
- Potentially improves user retention by offering comprehensive rental options
The partnership's timing is particularly strategic given the current rental market dynamics and the growing importance of digital platforms in real estate. The consolidation of rental listings under Zillow's umbrella creates a powerful network effect - more listings attract more renters, which attracts more property managers, creating a virtuous cycle that could significantly enhance Zillow's competitive moat and pricing power in the multifamily advertising segment.
This move effectively positions Zillow as the 'Google of rental listings,' potentially leading to improved monetization opportunities and higher average revenue per property manager. The partnership also signals a mature phase in the proptech industry where companies are focusing on core competencies rather than competing across all verticals.
Agreement adds the Redfin sites to the Zillow Rentals Network, enhancing the rental search experience for renters while helping property marketers reach a broader audience
This partnership is expected to give renters access to a larger pool of available apartments by expanding the Zillow Rentals Network to include Redfin, Rent.com, and ApartmentGuide.com, alongside existing Zillow brands HotPads and Trulia, as well as Realtor.com, which was added as a partner in 2024. For multifamily properties advertising with Zillow, their listings will reach an even wider audience of renters across multiple platforms, increasing exposure and generating more leads, all through a single advertising solution.
"This Zillow partnership will give Redfin visitors access to one of the largest and fastest-growing databases of rental listings," said Redfin CEO Glenn Kelman. "We believe it will increase our overall traffic and the profits from our rental business, letting us focus on what we do best: dazzling online listing search, paired with dazzling brokerage, lending and title service."
"Renters want choices, and this partnership will deliver just that — more apartments available across more platforms," said Zillow CEO Jeremy Wacksman. "What's good for renters is good for our multifamily partners, too. This agreement will give them additional opportunities to connect with ready-to-move renters, helping them grow their businesses. Adding the Redfin sites to the Zillow Rentals Network helps us scale our impact and drive continued growth for our multifamily partners and our business."
With this partnership, renters searching on Zillow will gain access to even more apartment listings over time, creating a more comprehensive rental experience in one place. At the same time, all multifamily properties advertising with Zillow will syndicate directly to Redfin and its sites, Rent.com and ApartmentGuide.com, expanding their reach and connecting them with more lease-ready renters. Multifamily properties advertising on Redfin's websites today will have the opportunity to transition to Zillow so they too will be able to reach a wider audience. Zillow will begin syndicating multifamily rental listings to Redfin and its affiliated sites this spring.
Zillow continues to expand its multifamily rentals marketplace, with 50,000 properties advertising across its platform as of December 2024, up from 37,000 properties in December 2023.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
For more information about potential factors that could affect Zillow Group's business and financial results, please review the "Risk Factors" described in Zillow Group's Annual Report on Form 10-K for the fiscal year ended Dec. 31, 2024, and in subsequent quarterly and annual reports. Except as may be required by law, Zillow Group does not intend and undertakes no duty to update this information to reflect future events or circumstances.
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, and title insurance services. We run the country's #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than
Zillow Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks and uncertainties, including, without limitation, statements regarding our future targets, the future performance and operation of our business, our business strategies and ability to translate such strategies into financial performance, the current and future health and stability of the
Redfin Forward-Looking Statements
This press release contains forward-looking statements, including statements concerning increases in the quantity and quality of multifamily rental lists on Redfin's sites, the resulting traffic and financial results, and the timing of syndication of listings to Redfin's sites, within the meaning of federal securities laws that involve risks and uncertainties. We believe our expectations related to these forward-looking statements are reasonable, but actual results may turn out to be materially different. For factors that could cause actual results to differ materially from the forward-looking statements in this press release, please see the risks and uncertainties identified under the heading "Risk Factors" in our annual report for the year ended December 31, 2023, as supplemented by our quarterly report for the quarter ended March 31, 2024, each of which are available on our Investor Relations website at http://investors.redfin.com and on the SEC website at www.sec.gov. All forward-looking statements reflect our beliefs and assumptions only as of the date of this press release. We undertake no obligation to update forward-looking statements to reflect future events or circumstances.
(ZFIN)
Redfin-F
View original content to download multimedia:https://www.prnewswire.com/news-releases/zillow-and-redfin-partner-to-make-apartment-hunting-easier-and-give-listings-more-exposure-302373959.html
SOURCE Zillow, Inc.
FAQ
When will Zillow (ZG) start syndicating rental listings to Redfin platforms?
How many rental properties does Zillow (ZG) have on its platform as of December 2024?
What is the growth rate of Zillow's (ZG) multifamily rental properties from 2023 to 2024?
Which websites are included in the Zillow (ZG) Rentals Network after the Redfin partnership?
What type of rental properties are included in the Zillow-Redfin partnership?
