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Single-family rents reach record high, 20% above apartments

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Zillow's latest market report reveals single-family home rents have reached a record high, costing about 20% more than typical multifamily apartments. Single-family rents have increased 41% above pre-pandemic levels, while multifamily rents rose 26%. Currently, single-family homes show 4.4% annual growth compared to 2.4% for apartments.

Property managers are increasingly offering concessions, with 41% of rental listings now including incentives like free rent or parking. The for-sale inventory remains 25% below pre-pandemic norms, though showing signs of recovery. Ten of the 50 largest metros, primarily in Florida, Texas, and the South, now have more homes available than before the pandemic.

Salt Lake City shows the largest price premium for single-family rentals at 59% over multifamily units, while Detroit has the smallest at 9%. The median age of renters has increased to 42 in 2024, up from 33 three years ago, reflecting longer rental periods before home purchases.

Il rapporto di mercato più recente di Zillow rivela che gli affitti delle case unifamiliari hanno raggiunto un massimo storico, costando circa il 20% in più rispetto agli appartamenti multifamiliari tipici. Gli affitti delle case unifamiliari sono aumentati del 41% rispetto ai livelli pre-pandemia, mentre gli affitti multifamiliari sono aumentati del 26%. Attualmente, le case unifamiliari mostrano una crescita annuale del 4,4% rispetto al 2,4% degli appartamenti.

I gestori immobiliari stanno sempre più offrendo concessioni, con il 41% delle inserzioni di affitto che ora include incentivi come affitto gratuito o parcheggio. L'inventario in vendita rimane inferiore del 25% rispetto alle norme pre-pandemia, anche se mostra segni di ripresa. Dieci delle 50 aree metropolitane più grandi, principalmente in Florida, Texas e nel Sud, hanno ora più case disponibili rispetto a prima della pandemia.

Salt Lake City mostra il maggior premio di prezzo per gli affitti di case unifamiliari, con un aumento del 59% rispetto alle unità multifamiliari, mentre Detroit ha l'aumento più piccolo, del 9%. L'età mediana degli affittuari è aumentata a 42 anni nel 2024, rispetto ai 33 di tre anni fa, riflettendo periodi di affitto più lunghi prima degli acquisti di case.

El último informe de mercado de Zillow revela que los alquileres de casas unifamiliares han alcanzado un máximo histórico, costando aproximadamente un 20% más que los apartamentos multifamiliares típicos. Los alquileres de casas unifamiliares han aumentado un 41% sobre los niveles anteriores a la pandemia, mientras que los alquileres multifamiliares han crecido un 26%. Actualmente, las casas unifamiliares muestran un crecimiento anual del 4,4% en comparación con el 2,4% para los apartamentos.

Los administradores de propiedades están ofreciendo cada vez más concesiones, con el 41% de los anuncios de alquiler que ahora incluyen incentivos como alquiler gratuito o estacionamiento. El inventario en venta sigue siendo un 25% inferior a las normas anteriores a la pandemia, aunque muestra signos de recuperación. Diez de las 50 áreas metropolitanas más grandes, principalmente en Florida, Texas y el sur, ahora tienen más casas disponibles que antes de la pandemia.

Salt Lake City muestra la mayor prima de precio para los alquileres de casas unifamiliares, con un 59% sobre las unidades multifamiliares, mientras que Detroit tiene la más pequeña, con un 9%. La edad media de los inquilinos ha aumentado a 42 años en 2024, frente a los 33 de hace tres años, lo que refleja períodos de alquiler más largos antes de las compras de vivienda.

최근 Zillow의 시장 보고서에 따르면 단독 주택 임대료가 사상 최고치를 기록하며, 전형적인 다가구 아파트보다 약 20% 더 비쌉니다. 단독 주택의 임대료는 팬데믹 이전 수준보다 41% 증가한 반면, 다가구 임대료는 26% 상승했습니다. 현재 단독 주택은 아파트보다 연간 4.4% 성장하고 있습니다.

부동산 관리자는 점점 더 많은 혜택을 제공하고 있으며, 이제 임대 목록의 41%가 무료 임대 또는 주차와 같은 인센티브를 포함하고 있습니다. 판매용 재고는 여전히 팬데믹 이전 기준보다 25% 낮지만 회복의 조짐을 보이고 있습니다. 플로리다, 텍사스와 남부 지역의 대도시 50개 중 10곳은 팬데믹 이전보다 더 많은 주택을 보유하고 있습니다.

솔트레이크시는 단독 주택 임대료가 다가구 유닛보다 59% 더 비싼 가장 큰 가격 프리미엄을 보이는 반면, 디트로이트는 9%로 가장 적습니다. 임차인의 중간 나이는 2024년 42세로 증가했으며, 이는 3년 전 33세에서 증가한 수치로 주택 구매 전 임대 기간이 길어지고 있음을 반영합니다.

Le dernier rapport de marché de Zillow révèle que les loyers des maisons unifamiliales ont atteint un niveau record, coûtant environ 20% de plus que les appartements multifamiliaux typiques. Les loyers des maisons unifamiliales ont augmenté de 41% par rapport aux niveaux d’avant la pandémie, tandis que les loyers multifamiliaux ont augmenté de 26%. Actuellement, les maisons unifamiliales affichent une croissance annuelle de 4,4% contre 2,4% pour les appartements.

Les gestionnaires de biens immobiliers offrent de plus en plus de concessions, avec 41% des annonces de location incluant désormais des incitations telles que loyer gratuit ou stationnement. L’inventaire à vendre reste 25% en dessous des normes d’avant la pandémie, bien qu’il montre des signes de reprise. Dix des 50 plus grandes métropoles, principalement en Floride, au Texas et dans le Sud, disposent maintenant de plus de maisons disponibles qu’avant la pandémie.

Salt Lake City présente la plus grande prime de prix pour les locations de maisons unifamiliales avec 59% par rapport aux unités multifamiliales, tandis que Détroit enregistre la plus petite avec 9%. L'âge médian des locataires a augmenté à 42 ans en 2024, contre 33 ans il y a trois ans, ce qui reflète des périodes de location plus longues avant l’achat de maisons.

Der aktuelle Marktbericht von Zillow zeigt, dass die Mieten für Einfamilienhäuser ein Rekordhoch erreicht haben und etwa 20% höher sind als die typischen Mehrfamilienwohnungen. Die Mieten für Einfamilienhäuser sind um 41% über das Niveau vor der Pandemie gestiegen, während die Mieten für Mehrfamilienhäuser um 26% zugenommen haben. Derzeit zeigen Einfamilienhäuser ein jährliches Wachstum von 4,4%, während es bei Wohnungen 2,4% beträgt.

Immobilienverwalter bieten zunehmend Anreize an, wobei 41% der Mietanzeigen mittlerweile Anreize wie kostenlose Miete oder Parkplätze einschließen. Der Verkaufsvorrat liegt weiterhin 25% unter dem Niveau vor der Pandemie, zeigt jedoch Anzeichen einer Erholung. Zehn der 50 größten Metropolregionen, hauptsächlich in Florida, Texas und im Süden, haben jetzt mehr verfügbare Häuser als vor der Pandemie.

Salt Lake City zeigt die größte Preisprämie für Einfamilienhausmieten mit 59% über den Mehrfamilieneinheiten, während Detroit mit 9% die kleinste hat. Das Durchschnittsalter der Mieter ist im Jahr 2024 auf 42 Jahre gestiegen, von 33 Jahren vor drei Jahren, was auf längere Mietzeiten vor dem Kauf eines Hauses hinweist.

Positive
  • Single-family rental growth remains strong at 4.4% annually
  • For-sale inventory showing recovery, down 25% from pre-pandemic vs. 51% in February 2022
  • 10 major metros now have higher inventory than pre-pandemic levels
Negative
  • Single-family rents 41% above pre-pandemic levels, potentially affecting affordability
  • Record-high concessions (41% of rentals) indicating potential market softness
  • Home value appreciation slowed to 2.6% year over year, down from 5.2% in December 2019

Insights

The rental market is experiencing a transformative shift, marked by an unprecedented 20% premium for single-family homes over apartments, with monthly costs averaging $350 higher. This divergence reveals several critical market dynamics:

Market Segmentation Trends:

  • Single-family rents have surged 41% above pre-pandemic levels, significantly outpacing the 26% increase in multifamily rents
  • Geographic variations are striking - Salt Lake City shows a 59% premium for single-family rentals, while Detroit posts just 9%
  • Record-high concessions on 41% of rental listings indicate property managers are using alternative strategies to maintain headline rents

Market Forces Analysis:

  • Supply-demand imbalance: Multifamily construction is at a 50-year high while single-family construction remains constrained
  • Demographic pressure: Millennial renters' median age has increased to 42 from 33 in three years, indicating delayed homeownership
  • Market adaptation: Property managers are increasingly using concessions rather than reducing headline rents, suggesting underlying market strength despite challenges

For Zillow (ZG), this trend presents opportunities in their rental marketplace and data services divisions, as the company is uniquely positioned to capture value from these market dynamics through their rental listing platform and market intelligence products. The diverging rental markets and increasing complexity of pricing structures make Zillow's market data and rental tools increasingly valuable to both landlords and renters.

A detailed regional analysis reveals fascinating market dynamics across major metropolitan areas:

Key Market Indicators:

  • Coastal markets command the highest absolute rents: San Jose ($4,259), Los Angeles ($4,181) and San Diego ($3,976)
  • Emerging markets show significant inventory recovery, with 10 major metros now exceeding pre-pandemic levels
  • Southern markets, particularly in Florida and Texas, demonstrate healthier supply-demand balance due to robust construction activity

Market Temperature Variations:

  • Strong seller's markets persist in tech hubs (San Francisco, San Jose) and established Northeast markets (Boston, Hartford)
  • Buyer's markets are emerging in Southeast locations (Miami, Jacksonville) and select Sun Belt cities
  • Neutral conditions prevail in many midsize markets, suggesting potential market normalization

The regional variations in market conditions suggest a gradual shift toward more balanced markets in areas with active construction pipelines, while supply-constrained coastal markets maintain significant pricing power. This geographic divergence creates opportunities for investors and renters to identify markets offering better relative value.

It costs about $350 more each month to rent a single-family home 

  • Rents for single-family homes are up 41% over pre-pandemic norms; multifamily rents have risen 26% in that time. 
  • Concessions are being offered on two out of every five rental properties on Zillow, another record. 
  • For-sale inventory continues to recover, but is still 25% below pre-pandemic norms. 

SEATTLE, Jan. 22, 2025 /PRNewswire/ -- Rented single-family homes are the housing market's big standout right now, with costs 20% higher than that of a typical multifamily apartment, according to the latest market report1 from Zillow®. That's the largest difference ever recorded by Zillow.

While stubbornly high mortgage rates are keeping a lid on buyer demand and home value growth, and a response from builders has kept multifamily rent growth stable for many months, rents for detached single-family homes continue to accelerate. 

"Right now, more multifamily units are hitting the market than at any time in the past 50 years, but detached homes aren't seeing the same surge in construction," said Skylar Olsen, Zillow chief economist. "We've also got the large millennial generation wanting to move into a larger space. High and unpredictable mortgage rates and hefty down payments are pushing some to rent that lifestyle instead of buying it. Similarly discouraged, some homeowners may return to the market and sell to capitalize on record prices, rather than continue to wait for lower rates."

Looking at annual growth, rents for detached homes are up 4.4% — on par with their trajectory before the pandemic — while apartment rents are growing at a relatively stable 2.4% annually, a bit lower than the mid-3% growth seen in 2018 and 2019. Meanwhile, home value appreciation for owned homes has settled to 2.6% year over year, compared to 5.2% in December 2019.

Single-family rents are up 41% since before the pandemic, compared to 26% on multifamily rents. Single-family rentals hold a 59% price premium over multifamily units in Salt Lake City, the largest difference among the 50 largest U.S. metros. Detroit has the smallest delta percentage at 9%, and Pittsburgh — where single-family construction has boomed over the past five years — had a low 14% difference. 

Rents are sticky, but concessions keep rising
Despite the general surge in apartment construction, rents on the multifamily side are proving to be sticky. Annual rent growth has been relatively stable, in the mid-2% range, over the past year. 

Property managers are instead increasingly turning to concessions to lure in tenants. These deal sweeteners, such as months of free rent or free parking, are now offered on 41% of all rental listings on Zillow, another record high. Zillow's Rental Market Report has additional data and details. 

Millennials — the largest U.S. generation — are renting longer before buying a home. Zillow's latest Consumer Housing Trends Report found renters' median age to be 42 in 2024, up from 33 just three years prior.  

Buy side: Inventory recovery continues
Inventory continues to trend closer to long-term norms from before the pandemic. The number of homes on the market nationwide in December was just under 1 million — more than in any December since 2019. Inventory is now 25% below 2018–2019 averages for this time of year, far from the 37% shortfall of January 2024 or the record deficit of 51% seen in February 2022. More choices for buyers means less competition over the newly listed homes and softer price growth ahead. 

With any luck, the recent momentum of sellers returning to the housing market — some likely doubting that mortgage rates will drop anytime soon to improve their own buying situation — will continue to recover in the new year. 

Now, 10 of the 50 largest major metros have more homes on the market than at this time of year before the pandemic. Those metros are concentrated in Florida, Texas and the South, where builders have been better able to keep up with demand, though Denver is in the mix, too. 

Those considering buying a home in 2025 should make sure their credit is in good shape now and start taking steps to improve their score, if possible. What to expect in the market for 2025 and how to prepare financially for a home purchase is covered in this free webinar from Zillow.

Metro Area*

Single-
Family Zillow
Observed
Rent Index
(ZORI),
Smoothed 

Multifamily
ZORI,
Smoothed

Single-
Family ZORI
Price
Premium
Over
Multifamily

Share of
Rentals
Offering
Concessions

For-Sale
Inventory
Versus
2018–2019
Averages

Zillow
Market
Heat
Index,
Market
Favors:

United States

$2,174

$1,812

20 %

41 %

-25 %

Neutral

New York, NY

$3,674

$3,108

18 %

23 %

-56 %

Strong seller

Los Angeles, CA

$4,181

$2,690

55 %

37 %

-26 %

Seller

Chicago, IL

$2,317

$1,907

21 %

34 %

-49 %

Seller

Dallas, TX

$2,323

$1,532

52 %

59 %

2 %

Neutral

Houston, TX

$2,114

$1,448

46 %

48 %

1 %

Neutral

Washington, DC

$2,987

$2,262

32 %

58 %

-39 %

Seller

Philadelphia, PA

$2,118

$1,769

20 %

36 %

-46 %

Seller

Miami, FL

$3,425

$2,484

38 %

23 %

-4 %

Buyer

Atlanta, GA

$2,151

$1,668

29 %

56 %

-3 %

Buyer

Boston, MA

$3,736

$2,975

26 %

31 %

-46 %

Strong seller

Phoenix, AZ

$2,254

$1,539

46 %

57 %

-8 %

Neutral

San Francisco, CA

$3,931

$2,763

42 %

46 %

-3 %

Strong seller

Riverside, CA

$3,001

$2,301

30 %

29 %

-25 %

Seller

Detroit, MI

$1,488

$1,367

9 %

27 %

-34 %

Neutral

Seattle, WA

$3,125

$2,081

50 %

56 %

-23 %

Seller

Minneapolis, MN

$2,303

$1,535

50 %

56 %

-27 %

Seller

San Diego, CA

$3,976

$2,725

46 %

43 %

-33 %

Seller

Tampa, FL

$2,356

$1,839

28 %

42 %

7 %

Buyer

Denver, CO

$2,835

$1,790

58 %

66 %

4 %

Neutral

Baltimore, MD

$2,209

$1,742

27 %

42 %

-47 %

Seller

St. Louis, MO

$1,506

$1,241

21 %

29 %

-44 %

Seller

Orlando, FL

$2,403

$1,784

35 %

49 %

17 %

Neutral

Charlotte, NC

$2,045

$1,592

28 %

60 %

18 %

Neutral

San Antonio, TX

$1,827

$1,277

43 %

53 %

23 %

Buyer

Portland, OR

$2,608

$1,690

54 %

54 %

-19 %

Seller

Sacramento, CA

$2,683

$1,984

35 %

38 %

-30 %

Seller

Pittsburgh, PA

$1,577

$1,381

14 %

32 %

-32 %

Buyer

Cincinnati, OH

$1,968

$1,354

45 %

24 %

-33 %

Neutral

Austin, TX

$2,269

$1,512

50 %

61 %

34 %

Neutral

Las Vegas, NV

$2,172

$1,525

42 %

42 %

-18 %

Neutral

Kansas City, MO

$1,601

$1,312

22 %

39 %

-36 %

Neutral

Columbus, OH

$1,866

$1,327

41 %

38 %

-20 %

Neutral

Indianapolis, IN

$1,714

$1,341

28 %

46 %

-16 %

Buyer

Cleveland, OH

$1,509

$1,184

27 %

26 %

-53 %

Seller

San Jose, CA

$4,259

$3,038

40 %

58 %

-35 %

Strong seller

Nashville, TN

$2,258

$1,671

35 %

60 %

-11 %

Neutral

Virginia Beach, VA

$2,059

$1,535

34 %

33 %

-43 %

Seller

Providence, RI

$2,964

$1,927

54 %

16 %

-62 %

Seller

Jacksonville, FL

$1,957

$1,503

30 %

49 %

14 %

Buyer

Milwaukee, WI

$1,536

$1,275

20 %

37 %

-27 %

Neutral

Oklahoma City, OK

$1,466

$1,105

33 %

30 %

-3 %

Neutral

Raleigh, NC

$2,061

$1,494

38 %

65 %

-13 %

Neutral

Memphis, TN

$1,573

$1,199

31 %

32 %

-1 %

Buyer

Richmond, VA

$2,037

$1,558

31 %

49 %

-43 %

Seller

Louisville, KY

$1,588

$1,266

25 %

42 %

-27 %

Buyer

New Orleans, LA

$1,830

$1,456

26 %

13 %

61 %

Buyer

Salt Lake City, UT

$2,426

$1,530

59 %

62 %

-5 %

Seller

Hartford, CT

$2,541

$1,768

44 %

29 %

-69 %

Strong seller

Buffalo, NY

$1,684

$1,262

33 %


-46 %

Strong seller

Birmingham, AL

$1,464

$1,225

20 %

31 %

-14 %

Neutral

*Table ordered by market size 

1 The Zillow® market report is a monthly overview of the national and local real estate markets. The report is compiled by Zillow Research. For more information, visit zillow.com/research.

About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing, and renting experiences. 

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®. 

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.

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Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/single-family-rents-reach-record-high-20-above-apartments-302357072.html

SOURCE Zillow

FAQ

How much more expensive are single-family home rentals compared to apartments in 2025?

According to Zillow (ZG), single-family home rentals are 20% more expensive than typical multifamily apartments, the largest difference ever recorded.

What is the current annual growth rate for single-family home rents vs. apartment rents?

Single-family home rents are growing at 4.4% annually, while apartment rents are growing at 2.4% annually.

How much have single-family rental prices increased since pre-pandemic levels?

Single-family rental prices have increased 41% since pre-pandemic levels, compared to 26% for multifamily rents.

Which U.S. metro area has the highest price premium for single-family rentals in 2025?

Salt Lake City has the highest price premium for single-family rentals at 59% above multifamily units among the 50 largest U.S. metros.

What percentage of Zillow rental listings are offering concessions in 2025?

41% of all rental listings on Zillow are offering concessions, such as free rent or parking, marking a record high.

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