Zeta Live 2024: Zeta Global Launches AI-Powered Intelligent Mobile Solution and Expands Agents Lineup
At Zeta Live 2024, Zeta Global (NYSE: ZETA) announced the launch of a new intelligent mobile solution and an expanded lineup of generative AI Agents for the Zeta Marketing Platform. The intelligent mobile solution aims to help marketers leverage AI for personalized cross-channel campaigns, enhancing customer experiences and identity persistence across touchpoints. Key features include:
- Unified identity across devices and channels
- Prediction of customer buying behavior
- AI-driven insights for quick strategy adjustments
- Goal-driven, intelligent cross-channel campaign activation
The expanded AI Agents lineup includes new tools like the RFM Reporting Agent, Audience Builder Agent, Email QA Agent, Insight Studio Agent, and Narrative Slide Agent. These AI-powered tools are designed to streamline operations, automate tasks, and potentially save businesses 400 hours a month.
Durante il Zeta Live 2024, Zeta Global (NYSE: ZETA) ha annunciato il lancio di una nuova soluzione mobile intelligente e una gamma ampliata di Agenti AI generativi per la Zeta Marketing Platform. La soluzione mobile intelligente è progettata per aiutare i marketer a sfruttare l'IA per campagne personalizzate su più canali, migliorando le esperienze dei clienti e la persistenza dell'identità attraverso i punti di contatto. Le funzionalità principali includono:
- Identità unificata su dispositivi e canali
- Predizione del comportamento d'acquisto dei clienti
- Insight guidati dall'IA per rapidi aggiustamenti strategici
- Attivazione intelligente di campagne cross-channel orientate agli obiettivi
La gamma ampliata di Agenti AI include nuovi strumenti come l'Agente di Reporting RFM, l'Agente di Creazione Audience, l'Agente di QA Email, l'Agente di Studio Insight e l'Agente di Slide Narrativa. Questi strumenti potenziati dall'IA sono progettati per semplificare le operazioni, automatizzare i compiti e, potenzialmente, far risparmiare alle aziende 400 ore al mese.
En Zeta Live 2024, Zeta Global (NYSE: ZETA) anunció el lanzamiento de una nueva solución móvil inteligente y una línea ampliada de Agentes de IA generativa para la Zeta Marketing Platform. La solución móvil inteligente tiene como objetivo ayudar a los comercializadores a aprovechar la IA para campañas personalizadas en múltiples canales, mejorando las experiencias del cliente y la persistencia de la identidad a través de los puntos de contacto. Las características clave incluyen:
- Identidad unificada en dispositivos y canales
- Predicción del comportamiento de compra del cliente
- Perspectivas impulsadas por IA para ajustes estratégicos rápidos
- Activación de campañas cruzadas inteligentes y orientadas a objetivos
La línea ampliada de Agentes de IA incluye nuevas herramientas como el Agente de Informes RFM, el Agente de Creación de Audiencias, el Agente de QA de Email, el Agente de Estudio de Perspectivas y el Agente de Diapositivas Narrativas. Estas herramientas potenciadas por IA están diseñadas para optimizar las operaciones, automatizar tareas y potencialmente ahorrar a las empresas 400 horas al mes.
제타 라이브 2024에서 Zeta Global (NYSE: ZETA)은 새로운 지능형 모바일 솔루션과 Zeta 마케팅 플랫폼을 위한 확대된 생성 AI 에이전트 라인을 출시한다고 발표했습니다. 지능형 모바일 솔루션은 마케팅 담당자들이 고객 경험을 개선하고 접점 간의 신원 지속성을 강화하기 위해 AI를 활용하여 개인화된 다채널 캠페인을 추진할 수 있도록 돕기 위해 설계되었습니다. 주요 기능은 다음과 같습니다:
- 장치 및 채널 간 통합된 신원
- 고객 구매 행동 예측
- 빠른 전략 조정을 위한 AI 기반 인사이트
- 목표 지향적인 지능형 다채널 캠페인 활성화
확대된 AI 에이전트 라인업에는 RFM 보고서 에이전트, 오디언스 빌더 에이전트, 이메일 QA 에이전트, 인사이트 스튜디오 에이전트, 내러티브 슬라이드 에이전트와 같은 새로운 도구가 포함됩니다. 이러한 AI 기반 도구는 운영을 간소화하고 작업을 자동화하며 잠재적으로 기업이 매달 400시간을 절약할 수 있도록 설계되었습니다.
Lors de Zeta Live 2024, Zeta Global (NYSE: ZETA) a annoncé le lancement d'une nouvelle solution mobile intelligente et d'une gamme élargie d'Agents IA génératifs pour la Zeta Marketing Platform. La solution mobile intelligente vise à aider les marketeurs à exploiter l'IA pour des campagnes personnalisées sur plusieurs canaux, améliorant ainsi l'expérience client et la persistance de l'identité à travers les points de contact. Les fonctionnalités clés comprennent :
- Identité unifiée sur les appareils et les canaux
- Prévision du comportement d'achat des clients
- Insights pilotés par l'IA pour des ajustements stratégiques rapides
- Activation de campagnes cross-channel intelligentes et orientées vers les objectifs
La gamme élargie d'agents IA comprend de nouveaux outils tels que l'Agent de Reporting RFM, l'Agent de Création d'Audience, l'Agent de QA Email, l'Agent de Studio d'Insights et l'Agent de Diapositive Narrative. Ces outils alimentés par l'IA sont conçus pour rationaliser les opérations, automatiser les tâches et potentiellement faire économiser aux entreprises 400 heures par mois.
Auf der Zeta Live 2024 hat Zeta Global (NYSE: ZETA) die Einführung einer neuen intelligenten mobilen Lösung und eine erweiterte Reihe von generativen KI-Agenten für die Zeta Marketing Plattform angekündigt. Die intelligente mobile Lösung hat das Ziel, Vermarktern zu helfen, KI für personalisierte Multikanal-Kampagnen zu nutzen und das Kundenerlebnis sowie die Identitätsbeständigkeit über alle Berührungspunkte zu verbessern. Zu den Hauptmerkmalen gehören:
- Einheitliche Identität über Geräte und Kanäle
- Vorhersage des Kaufverhaltens der Kunden
- KI-gesteuerte Einblicke für schnelle strategische Anpassungen
- Zielorientierte, intelligente Aktivierung von Multikanal-Kampagnen
Die erweiterte Reihe von KI-Agenten umfasst neue Werkzeuge wie den RFM-Bericht-Agenten, den Audience Builder-Agenten, den Email-QA-Agenten, den Insight Studio-Agenten und den Narrative Slide-Agenten. Diese KI-gestützten Werkzeuge sind darauf ausgelegt, die Abläufe zu optimieren, Aufgaben zu automatisieren und potenziell den Unternehmen 400 Stunden pro Monat zu sparen.
- Launch of new intelligent mobile solution ahead of schedule
- Expanded lineup of generative AI Agents on the Zeta Marketing Platform
- 300% increase in month-over-month usage of Zeta AI Agents
- Potential time savings of 400 hours a month for businesses using AI Agents
- None.
Insights
Zeta Global's launch of an AI-powered intelligent mobile solution and expanded AI Agents lineup marks a significant advancement in marketing technology. The new mobile offering integrates AI across all touchpoints, enabling marketers to create more personalized and effective cross-channel campaigns. Key features include:
- Unified identity tracking across devices and channels
- Predictive customer behavior analysis
- AI-driven insights for real-time strategy adjustments
- Goal-driven cross-channel campaign activation
The expanded AI Agents, built on Zeta's proprietary data, offer customizable workflows that can save businesses up to 400 hours per month. New agents include RFM Reporting, Audience Builder, Email QA, Insight Studio and Narrative Slide Agent. These innovations position Zeta as a leader in AI-powered marketing solutions, potentially driving increased adoption and market share.
Zeta Global's new offerings address critical market needs in the evolving digital marketing landscape. The intelligent mobile solution tackles the challenge of delivering cohesive experiences across devices, a important factor for engaging modern consumers. With mobile being a primary touchpoint, this solution could significantly enhance Zeta's competitive position.
The expanded AI Agents lineup demonstrates Zeta's commitment to innovation and could be a key differentiator in the crowded martech space. The reported 300% month-over-month increase in AI Agent usage indicates strong market reception and potential for rapid adoption. This could translate to increased revenue and market share for Zeta, particularly as businesses seek to leverage AI for marketing efficiency and effectiveness.
However, the impact on Zeta's stock will depend on how quickly these innovations translate into tangible financial results and customer acquisition.
- Intelligent mobile solution launches ahead of schedule, delivering an AI-powered connected mobile experience that is purpose-built for today’s marketers
- New Zeta AI Agents unleash first-of-its kind marketing capabilities with new customizable agentic workflows
- Zeta’s intelligent mobile solution is already deployed by global brands across several industries, including retail, media & entertainment, financial services and agencies.
- Tune into Zeta Live today to get an exclusive look into Zeta’s product roadmap, including the new intelligent mobile solution and AI Agents, at 10:25 a.m. ET
“Each year Zeta Live is a major inflection point for our company as we set the agenda for what’s to come and how we will continue to empower CMOs and serve global brands as they navigate the complexities of modern marketing,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “Expanding our AI Agent lineup and launching a new mobile offering ahead of schedule is a significant milestone for Zeta and underscores our unwavering commitment to our investment in the Zeta Marketing Platform that maximizes ROI today and spearheads innovation for tomorrow.”
Intelligent, Connected Mobile Experiences
To effectively engage consumers and break through the digital noise, global brands must deliver a cohesive mobile experience that capitalizes on identity, signals and preferences. Mobile is the channel that moves with the consumer, so brands must adopt modern technology and tools to be able to move with them and engage them in relevant experiences at multiple points throughout their day. This requires a more robust set of data assets, intelligence capabilities and engagement tools than are delivered by legacy systems. Only Zeta's intelligent mobile solution is built with identity and intelligence at the core and leverages generative AI to create the most informed, relevant experiences for customers no matter the device or channel.
The new intelligent mobile solution enables brands to:
- Unify identity across devices and channels: Unlike other mobile messaging and customer engagement solutions that lack a strong data foundation and identity resolution, the Zeta ID enables brands to track customers and prospects reliably across every device and every touch point, no matter where they are. Connect identity data across all customer touchpoints, get insights from a richer set of data and unlock your identity to activate more personalized campaigns.
- Predict what customers will buy next: By merging mobile engagement data with additional signal and enrichment data from the Zeta Data Cloud, brands can now predict customer behavior and send targeted Mobile SMS, push notifications, and in-app messages that align with what users are likely to buy next.
- Identify unseen opportunities and leverage AI to act quickly: With Zeta’s generative AI engine – the Zeta Opportunity Engine (ZOE) – brands can monitor mobile interactions as they happen so that they can quickly adjust the strategy with AI-driven insights and workflows that help improve audience targeting and overall campaign performance.
- Activate goal-driven, intelligent cross-channel campaigns: Apply mobile behavioral data to customer profiles to create precise audience segments. Additionally, through Zeta’s master orchestration, deliver targeted cross-channel campaigns – including mobile wallet – that increase engagement, loyalty and lifetime value.
To see a live demo of the new Zeta for Mobile solutions, tune into the live virtual Zeta Live experience today, September 26, at 10:25 a.m. ET for the “Charting the Future: Unveiling Zeta’s Product Roadmap” session. Register for free here.
Industry-leading AI-powered Marketing
Zeta’s Generative AI – built specifically for the marketer and designed to make all marketing tasks more simple and powerful – has been at the core of the Zeta Marketing Platform since its inception.
Only Zeta’s AI Agents leverage Zeta’s massive proprietary data, allowing marketers to analyze insights well beyond their existing first-party data, leading to more personalized experiences delivered to the right audiences, in the moments that matter. Unlike legacy marketing clouds that are playing catch up by building a one-size-fits-all agent offering, Zeta AI Agents can be customized to minimize friction and maximize business impact.
Since the first Zeta AI Agents launched earlier this year, Zeta customers continue to put them to work to improve productivity, enhance customer experiences, and achieve operational excellence, with Zeta reporting a
“More data exists than ever, and with companies just simply adding AI to the top of legacy technologies, marketers are faced with never-ending challenges on how to effectively leverage the data to their benefit – resulting in limited gains of efficiency, intelligence, and outcomes,” said Christian Monberg, Chief Technology Officer at Zeta. “We are proud that Zeta’s AI Agents are the only ones in the industry that allow marketers to create fully customizable agentic workflows that create impact across the entire customer journey.”
Introducing the new Zeta AI Agents
The Zeta AI Agents, integrated directly within the Zeta Marketing Platform and leveraging the powerful Zeta Data Cloud, streamline operations, automate tasks, and can save businesses 400 hours a month, equivalent to 16 days of work. For marketers, this translates into a custom-built AI marketing toolkit designed with the company’s specific needs in mind.
Some of the latest Agents released today, include:
- Recency, Frequency, and Monetary (RFM) Reporting Agent: Automates reports and segments customers based on their behavior, helping marketers tailor campaigns to increase ROI and retention.
- Audience Builder Agent: Identifies key customer segments and creates detailed audience profiles, helping marketers design campaigns that resonate.
- Email QA Agent: Performs comprehensive testing on email campaigns, ensuring high-quality emails are delivered to customers, improving overall effectiveness.
- Insight Studio Agent: Provides conversational exploratory insights across the entire business, meaning marketers can leverage the AI Agent to quickly access data analysis, allowing them to focus on other tasks.
- Narrative Slide Agent: Transforms comprehensive reports and workflow screenshots into professional, customer-branded slides, saving time by making complex information instantly accessible and actionable.
“Leading brands need to urgently adopt cutting-edge customer data and AI infrastructure to deliver personalized customer experiences at scale,” said Gerry Murray, Research Director, Enterprise Technology at IDC. “IDC research has repeatedly shown that highly personalized interactions result in
For more information on Zeta’s AI Agents, visit https://zetaglobal.com/zeta-ai-experience/.
To get a first look at Zeta’s roadmap and live demos of the latest generative AI advancements on the Zeta Marketing Platform, including Zeta for Mobile and the new AI Agents, register for Zeta Live’s free virtual experience here.
Additional details about Zeta innovations are included in the latest edition of ZetaVation.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240926232732/en/
Investor Relations
Scott Schmitz
ir@zetaglobal.com
Press
James A. Pearson
press@zetaglobal.com
Source: Zeta Global
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