Zeta Economic Index (ZEI) Indicates Divergent US Economic Outlook
Zeta Global (NYSE: ZETA) has released the Zeta Economic Index (ZEI) for July 2024, an AI-powered barometer of the US economy. The ZEI shows a marginal uptick in both the Economic Index Score (67.1, up 0.3%) and Economic Stability Index (66.1, up 0.3%), indicating continued but muted economic expansion. The index utilizes Generative AI and real-time consumer behavior data from over 240 million US profiles.
New features include scores for Retail Sales Activity, Automotive Purchase Intent, and Retail Visitation Index, as well as month-over-month comparisons of consumer interest across key industries. Despite positive trends in consumer activity, a slight decline in job market sentiment suggests uneven economic growth ahead.
Zeta Global (NYSE: ZETA) ha pubblicato il Zeta Economic Index (ZEI) per luglio 2024, un indicatore dell'economia statunitense alimentato dall'IA. Il ZEI mostra un leggero aumento sia nell'Economic Index Score (67.1, in aumento dello 0.3%) sia nell'Economic Stability Index (66.1, in aumento dello 0.3%), indicando un'espansione economica continua ma contenuta. L'indice utilizza l'IA generativa e dati sul comportamento dei consumatori in tempo reale provenienti da oltre 240 milioni di profili statunitensi.
Le nuove funzionalità includono punteggi per l'attività delle vendite al dettaglio, l'intenzione di acquisto automobilistico e l'indice di visite al dettaglio, oltre a confronti mese su mese dell'interesse dei consumatori in settori chiave. Nonostante le tendenze positive nell'attività dei consumatori, un lieve calo nel sentimento del mercato del lavoro suggerisce una crescita economica disomogenea in arrivo.
Zeta Global (NYSE: ZETA) ha presentado el Índice Económico Zeta (ZEI) para julio de 2024, un barómetro de la economía estadounidense impulsado por IA. El ZEI muestra un ligero aumento tanto en el Índice de Puntuación Económica (67.1, un aumento del 0.3%) como en el Índice de Estabilidad Económica (66.1, un aumento del 0.3%), lo que indica una expansión económica continua pero moderada. El índice utiliza IA Generativa y datos de comportamiento del consumidor en tiempo real de más de 240 millones de perfiles estadounidenses.
Entre las nuevas características se incluyen puntajes para la actividad de ventas minoristas, la intención de compra de automóviles y el índice de visitas minoristas, así como comparaciones mes a mes del interés del consumidor en las principales industrias. A pesar de las tendencias positivas en la actividad del consumidor, una ligera disminución en el sentimiento del mercado laboral sugiere un crecimiento económico desigual en el futuro.
제타 글로벌(Zeta Global, NYSE: ZETA)은 2024년 7월에 대한 제타 경제 지수(ZEI)를 발표했습니다. 이는 인공지능 기반의 미국 경제 지표입니다. ZEI는 경제 지수 점수가 약간의 상승을 보여주는데 (67.1, 0.3% 상승) 경제 안정성 지수도 (66.1, 0.3% 상승) 비슷한 추세를 보이며, 이는 지속적이지만 제한적인 경제 성장을 나타냅니다. 이 지수는 2억4천만 개의 미국 소비자 프로필의 실시간 소비자 행동 데이터를 활용하며 생성형 인공지능을 사용합니다.
새로운 기능으로는 소매 판매 활동, 자동차 구매 의도, 소매 방문 지수에 대한 점수가 포함되며, 주요 산업에 대한 소비자 관심도의 월별 비교도 포함됩니다. 소비자 활동의 긍정적인 추세에도 불구하고, 고용 시장의 심리 지수의 약간의 하락은 향후 불균형한 경제 성장을 시사합니다.
Zeta Global (NYSE : ZETA) a publié l'Indice Économique Zeta (ZEI) pour juillet 2024, un baromètre de l'économie américaine alimenté par l'IA. Le ZEI présente une légère hausse tant de l'Indice de Performance Économique (67,1, en hausse de 0,3 %) que de l'Indice de Stabilité Économique (66,1, en hausse de 0,3 %), indiquant une expansion économique continue mais modérée. L'indice utilise l'IA Générative et des données sur le comportement des consommateurs en temps réel provenant de plus de 240 millions de profils américains.
Les nouvelles fonctionnalités incluent des scores pour l'activité des ventes au détail, l'intention d'achat automobile et l'indice de visites au détail, ainsi que des comparaisons d'un mois à l'autre de l'intérêt des consommateurs à travers les secteurs clés. Malgré les tendances positives dans l'activité des consommateurs, une légère baisse du sentiment sur le marché de l'emploi suggère une croissance économique inégale à venir.
Zeta Global (NYSE: ZETA) hat den Zeta Economic Index (ZEI) für Juli 2024 veröffentlicht, ein KI-gestützter Indikator für die US-Wirtschaft. Der ZEI zeigt einen leichten Anstieg sowohl im Economic Index Score (67.1, +0.3%) als auch im Economic Stability Index (66.1, +0.3%), was auf eine fortgesetzte, aber gedämpfte wirtschaftliche Expansion hinweist. Der Index nutzt generative KI und Echtzeit-Daten zum Verbraucherverhalten von über 240 Millionen US-Profilen.
Zu den neuen Funktionen gehören Punktzahlen für Einzelhandelsaktivitäten, Kaufabsichten im Automobilsektor und den Einzelhandelsbesuchsindex sowie Monat-zu-Monat-Vergleiche des Verbraucherverhaltens in Schlüsselbranchen. Trotz positiver Trends im Verbraucherverhalten deutet ein leichter Rückgang der Stimmung auf dem Arbeitsmarkt auf ein ungleichmäßiges wirtschaftliches Wachstum in der Zukunft hin.
- Economic Index Score increased by 0.3% to 67.1, indicating robust economic activity
- Economic Stability Index rose by 0.3% to 66.1, defined as Stable
- 1.2% year-over-year increase in Economic Index Score from July 2023
- Introduction of new economic indicators and industry-specific consumer insights
- Slowdown in the growing job market
- Economic growth pace is slowing
- Slight decline in job market sentiment
- Uneven economic expansion expected across sectors
Insights
The Zeta Economic Index (ZEI) provides a nuanced view of the US economy, leveraging AI and real-time consumer data. The 0.3% increase in both the Economic Index Score and Economic Stability Index suggests continued but modest economic growth. However, the divergence between positive consumer activity and a slowdown in certain sectors, including the job market, indicates an uneven economic landscape.
The introduction of new metrics like Retail Sales Activity and Automotive Purchase Intent offers deeper insights into specific industry trends. This granularity can be valuable for investors looking to identify sector-specific opportunities. The ZEI's use of AI to analyze trillions of behavioral signals provides a more dynamic and real-time view compared to traditional survey-based indices, potentially offering a competitive edge in understanding economic trends.
The ZEI's methodology, combining AI-powered analysis with data from 240 million deterministic US profiles, represents a significant advancement in economic forecasting. By utilizing over 20 proprietary inputs that recalibrate monthly based on actual behavior, the index offers a more responsive and potentially accurate picture of consumer-driven economic activity.
The integration of Generative AI in analyzing trillions of behavioral signals is particularly noteworthy. This approach could potentially identify subtle economic shifts before they become apparent in traditional indicators. However, investors should be aware that AI-driven models can be sensitive to data quality and may have their own biases. The transparency of the methodology and consistent performance over time will be important in establishing the ZEI's reliability as an economic indicator.
The ZEI's indication of a divergent economic outlook presents both opportunities and challenges for investors. The positive trends in consumer activity across various industries suggest potential for sector-specific investments, particularly in areas showing strong consumer interest like retail or travel. However, the slowdown in job market sentiment warrants caution.
The new industry-specific consumer insights, including month-over-month comparisons of interest levels, offer valuable data for sector rotation strategies. Investors could use this information to adjust portfolio allocations based on shifting consumer trends. The real-time nature of the data also provides an edge in making timely investment decisions. However, it's important to corroborate these insights with other economic indicators and company-specific fundamentals before making investment choices.
Zeta Global’s AI-powered barometer of the US economy rolls out three new economic scores and more granular intent data across industries to provide a more precise view of consumer behavior
For the month of July, the Economic Index Score and Economic Stability Index both show a marginal uptick, indicating a continued, if muted, expansion of the US economy, despite a slowdown in the growing job market.
-
Economic Index Score: Increased by
0.3% from June to 67.1 and is defined as Active, which is characterized by robust economic activity with healthy growth across various sectors. This is a1.2% year-over-year increase from July 2023. -
Economic Stability Index: Increased by
0.3% from the previous quarter to 66.1 and is defined as Stable.
"The steady increase in the core components of the ZEI, which utilizes a multifaceted, real-time approach combining consumer intent data and Generative AI, indicates that the economy is still growing, albeit at a slower pace," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "The ZEI shows a divergent economic outlook: consumer activity and spending patterns are trending positively across various industries, however, a slight decline in job market sentiment and a slowdown in particular sectors suggests that further economic expansion will be uneven."
The ZEI utilizes generative AI to analyze trillions of behavioral signals providing comprehensive scores that reflect economic sentiment, trends, and dynamics. Unlike surveys, this index utilizes over 20 proprietary inputs that recalibrate each month based on actual behavior, enhancing the understanding of a key driver of economic growth – consumer activity.
New ZEI Features: Key Economic Indicators and Industry-Specific Consumer Insights
This month, the ZEI is introducing several new scores to offer a deeper understanding of how consumer behavior affects various aspects of the US economy and specific industry sectors. The new additions include gauges for Retail Sales Activity, Automotive Purchase Intent, and Retail Visitation Index.
Furthermore, the analysis of
The Zeta Economic Index is publicly available here and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.
For more details on the Zeta Economic Index and Zeta Global, please go to www.zetaglobal.com.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Source: Zeta Global
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