Zendesk Launches Flexible Pricing for Customized AI Journeys
Zendesk has launched its AI Dynamic Pricing Plan, offering flexible pricing for AI and automation in customer service. The new model allows companies to adjust investments between human and AI agents based on evolving needs. This first-of-its-kind approach follows Zendesk's successful Outcome-Based Pricing launch, where businesses pay only for AI-delivered results.
The plan enables companies to optimize spending across different pricing models, including outcome-based and seat-based pricing, ensuring strong ROI on AI investments. CEO Tom Eggemeier predicts that 100% of service interactions will involve AI in the coming years, emphasizing the importance of flexible adoption strategies.
Zendesk ha lanciato il suo Piano di Prezzi Dinamici AI, offrendo una struttura di prezzi flessibile per l'IA e l'automazione nel servizio clienti. Il nuovo modello consente alle aziende di regolare gli investimenti tra agenti umani e IA in base alle esigenze in evoluzione. Questo approccio, unico nel suo genere, segue il lancio riuscito della Tariffazione Basata sui Risultati di Zendesk, in cui le aziende pagano solo per i risultati forniti dall'IA.
Il piano permette alle aziende di ottimizzare la spesa attraverso diversi modelli di prezzo, inclusi quelli basati sui risultati e quelli basati sui posti, garantendo un forte ritorno sugli investimenti in IA. Il CEO Tom Eggemeier prevede che il 100% delle interazioni di servizio coinvolgerà l'IA nei prossimi anni, sottolineando l'importanza di strategie di adozione flessibili.
Zendesk ha lanzado su Plan de Precios Dinámicos de IA, ofreciendo precios flexibles para la IA y la automatización en el servicio al cliente. El nuevo modelo permite a las empresas ajustar las inversiones entre agentes humanos y de IA según las necesidades en evolución. Este enfoque, pionero en su tipo, sigue el exitoso lanzamiento de la Tarificación Basada en Resultados de Zendesk, donde las empresas solo pagan por los resultados entregados por la IA.
El plan permite a las empresas optimizar el gasto en diferentes modelos de precios, incluidos los basados en resultados y los basados en asientos, asegurando un sólido retorno de inversión en la IA. El CEO Tom Eggemeier predice que el 100% de las interacciones de servicio involucrarán IA en los próximos años, enfatizando la importancia de las estrategias de adopción flexibles.
젠데스크가 AI 동적 가격 계획을 출시하여 고객 서비스에서 AI와 자동화를 위한 유연한 가격 책정을 제공합니다. 새로운 모델은 기업이 변화하는 요구에 따라 인간 에이전트와 AI 에이전트 간의 투자를 조정할 수 있도록 합니다. 이 처음 시도되는 접근 방식은 기업이 AI가 제공하는 결과에 대해서만 비용을 지불하는 성공적인 결과 기반 가격 책정 출시를 따른 것입니다.
이 계획은 기업이 결과 기반 및 좌석 기반 가격 책정 등 다양한 가격 모델 전반에 걸쳐 지출을 최적화할 수 있도록 하여 AI 투자에 대한 강력한 ROI를 보장합니다. CEO 톰 에게메이어는 앞으로 100%의 서비스 상호 작용이 AI와 관련될 것이라고 예측하며, 유연한 채택 전략의 중요성을 강조합니다.
Zendesk a lancé son Plan de Tarification Dynamique IA, offrant une tarification flexible pour l'IA et l'automatisation dans le service client. Le nouveau modèle permet aux entreprises d'ajuster les investissements entre les agents humains et ceux de l'IA en fonction des besoins évolutifs. Cette approche, unique en son genre, fait suite au lancement réussi de la Tarification Basée sur les Résultats de Zendesk, où les entreprises ne paient que pour les résultats fournis par l'IA.
Le plan permet aux entreprises d'optimiser les dépenses à travers différents modèles de tarification, y compris ceux basés sur les résultats et basés sur les places, garantissant ainsi un solide retour sur investissement pour les investissements en IA. Le PDG Tom Eggemeier prévoit que 100% des interactions de service impliqueront l'IA dans les années à venir, soulignant l'importance des stratégies d'adoption flexibles.
Zendesk hat seinen KI-Dynamischen Preisplan eingeführt, der flexible Preisgestaltung für KI und Automatisierung im Kundenservice bietet. Das neue Modell ermöglicht es Unternehmen, Investitionen zwischen menschlichen und KI-Agenten basierend auf sich entwickelnden Bedürfnissen anzupassen. Dieser einzigartige Ansatz folgt der erfolgreichen Einführung der Ergebnisbasierten Preisgestaltung von Zendesk, bei der Unternehmen nur für von der KI erbrachte Ergebnisse zahlen.
Der Plan ermöglicht es Unternehmen, die Ausgaben über verschiedene Preisgestaltungsmodelle, einschließlich ergebnisbasierter und sitzplatzbasierter Preisgestaltung, zu optimieren und somit eine starke Rendite auf KI-Investitionen zu gewährleisten. CEO Tom Eggemeier prognostiziert, dass in den kommenden Jahren 100 % der Service-Interaktionen KI betreffen werden, und betont die Bedeutung flexibler Anpassungsstrategien.
- First-to-market with flexible AI pricing model
- Enables companies to optimize spending between human and AI agents
- Builds upon successful Outcome-Based Pricing model
- Reduces financial risk for customers adopting AI solutions
- None.
Insights
The new AI Dynamic Pricing Plan represents a significant shift in SaaS pricing models, particularly for AI-powered customer service solutions. The flexible allocation between human and AI agents addresses a critical market pain point - the uncertainty in AI adoption rates and ROI. This approach reduces implementation risks and financial barriers to AI adoption.
The model's key innovation lies in its outcome-based pricing structure, which ties costs directly to AI performance. This contrasts with traditional seat-based licensing models that often lead to underutilized resources. For enterprises, this means better cost control and the ability to scale AI investments based on proven results.
While innovative, the success of this pricing model will largely depend on the transparency of outcome measurements and the actual cost savings compared to traditional pricing structures. Competitors will likely follow suit, potentially making this the new industry standard for AI-powered enterprise software pricing.
This pricing strategy positions Zendesk advantageously in the rapidly evolving customer service software market. Their prediction of 100% AI involvement in future interactions aligns with industry trends, while the flexible pricing model addresses enterprise concerns about AI implementation risks.
The timing is strategic, as businesses are increasingly seeking AI solutions but remain cautious about large upfront investments. By offering a hybrid approach that combines traditional seat-based pricing with outcome-based models, Zendesk creates a compelling value proposition that could accelerate AI adoption rates in the customer service sector.
New approach empowers companies to scale their AI and automation investments in line with evolving customer and employee needs
"In just a few years, there will be a massive shift in the amount of service that is automated – we predict
Zendesk's model – the first of its kind in the market – offers companies flexibility in adopting AI for customer service by allowing them to adapt and scale their approach over time. Unlike traditional setups that can restrict adaptability, Zendesk lets businesses use human agents or AI agents, or a combination of both, and shift investments as needs evolve. This approach enables CX leaders to tailor their AI adoption based on current and future requirements of the business.
"The advent of AI and automation has transformed the traditional pricing model, as companies embrace outcome-based pricing that shows a direct link between AI and ROI," said Keith Dawson, Director of Research, Customer Experience, ISG Software Research. "However, as businesses adopt AI, they want to be able to adjust without the potential risk of extra costs or complex commitments. Zendesk's pricing model aligns with the market trend of companies seeking a way to explore AI and automation with the added flexibility."
Following the successful launch of Outcome-Based Pricing, in which businesses pay only for the real results delivered by AI agents, the AI Dynamic Pricing Plan offers a flexible allocation approach. It allows companies to optimize their spending across different pricing models—such as outcome-based and seat-based pricing—ensuring they see a strong return on their AI investments.
With this new approach, Zendesk reaffirms its commitment to being a trusted partner for businesses as they expand their use of AI, removing the constraints of traditional setups. By allowing customers to tailor their approach, Zendesk aims to make AI a practical and accessible choice for companies focused on enhancing both customer and employee service strategies.
About Zendesk
At Zendesk, we're on a mission to power exceptional service for every person on the planet. As the industry leader in customer experiences, we help businesses bring together the best of AI agents, workflow automation, and human agents for their customers and employees. With our software and expertise, businesses deliver service that increases customer loyalty and drives revenue at a reduced cost. Learn more at www.zendesk.com.
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SOURCE Zendesk, Inc.
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