Zedge Enables Monetziation of GuruShots Player's Photos in Zedge Marketplace

Rhea-AI Summary

Zedge, Inc. (NYSE American: ZDGE) has announced a new integration allowing GuruShots players to sell their photos on Zedge's marketplace. This feature aims to capitalize on the strategic synergy identified during Zedge's acquisition of GuruShots, enabling players to monetize their creative works. CEO Jonathan Reich emphasized that this initiative not only supports GuruShots players but also has potential implications for user growth. The company plans marketing efforts to transition these players into Zedge Premium marketplace sellers, facilitating an easy upload process and future automatic listings.

Positive

• New integration allows GuruShots players to monetize their photos.
• Potential to expand user growth by increasing item variety in Zedge's marketplace.
• Dedicated marketing initiatives to convert GuruShots players into marketplace sellers.

Negative

• None.

Introduces simple-to-use integration enabling GuruShots players to become content creators and sell their photos on Zedge's marketplace

NEW YORK, NY / ACCESSWIRE / December 12, 2022 / Zedge, Inc. (NYSE American:ZDGE), a leader in building marketplaces and games around digital content that enable self-expression, today announced the availability for GuruShots players to sell their photos in Zedge's marketplace.

"Enabling GuruShots players to monetize their photos in the Zedge marketplace is one of the strategic synergies we identified when acquiring GuruShots," said Jonathan Reich, CEO of Zedge. "Providing GuruShots players with a simple way to monetize their content in Zedge is a significant first step towards realizing this synergy. We are also supporting the rollout of this new feature with dedicated marketing initiatives. Over time, we will continue to evolve this new feature to make it seamless for GuruShots players to build a ‘Creator Economy' business in Zedge's marketplace.

"GuruShots players upload approximately 1 million high-quality photos monthly across various competitions with the goal of ultimately becoming a ‘Guru.' By providing a path for these photographers to sell their content in Zedge's marketplace, we see the opportunity to expand the number of items for our users to choose from and potentially drive higher rates of overall user growth. I look forward to seeing how these synergies play out over time."

Zedge's marketing on GuruShots focuses on converting GuruShots players into Zedge Premium marketplace sellers. Some of these initial tools include an easy prompt to explore selling, pre-approval to sell in Zedge's marketplace, making it easy to upload content, including the ability to offer photos as NFTs. Future updates will include the ability for GuruShots players to have relevant photos which they uploaded to GuruShots automatically appear for sale in their Zedge Premium accounts, making the process even more seamless.

About Zedge

Zedge builds marketplaces and games around digital content that people use to express themselves. We monetize our user base through advertising, subscriptions, and a virtual token-based economy. Our leading products are the GuruShots photography game and Zedge's freemium digital content marketplace, which today offers mobile phone wallpapers, video wallpapers, ringtones, and notification sounds. The synergy between the game and the marketplace unlocks additional engagement and enables our community to earn money from their artwork. We also own Emojipedia, a website that is the leading source of information about emojis. In July 2022, we served more than 40 million users. For more information, visit https://www.investor.zedge.net

Contact:

Brian Siegel IRC, MBA
Senior Managing Director
Hayden IR
346-396-8696
ir@zedge.net

SOURCE: Zedge, Inc.

View source version on accesswire.com:
https://www.accesswire.com/731247/Zedge-Enables-Monetziation-of-GuruShots-Players-Photos-in-Zedge-Marketplace

FAQ

What is the latest news about Zedge (ZDGE) regarding GuruShots?

Zedge has introduced a new feature enabling GuruShots players to sell their photos in Zedge's marketplace, enhancing monetization opportunities.

When was the announcement about Zedge enabling GuruShots player monetization made?

The announcement was made on December 12, 2022.

How does Zedge plan to support GuruShots players in selling their photos?

Zedge plans to implement marketing initiatives and provide seamless tools for uploading content, including NFTs.

What is the expected impact of this integration on Zedge's user base?

The integration aims to increase user growth and engagement by expanding the variety of available items in the marketplace.

What strategic advantages does Zedge see in integrating with GuruShots?

Zedge identified synergies that allow for monetization options for GuruShots players, potentially enhancing overall platform value.