Zimmer Biomet Launches You'll Be Back Campaign with Chief Movement Officer Arnold Schwarzenegger
Zimmer Biomet (NYSE: ZBH) has launched the 'You'll Be Back' campaign featuring Arnold Schwarzenegger as Chief Movement Officer. The initiative creates an online community at YoullBeBack.com for people suffering from joint pain, allowing them to share their stories and connect with qualified physicians.
The campaign aims to empower individuals with resources for making informed mobility choices. Selected community members will be featured in a motivational docuseries. According to CDC data, nearly 27 million Americans over 65 are affected by osteoarthritis, the primary cause for joint replacement. By 2030, an estimated 4 million people in the U.S. will need joint replacement procedures.
Zimmer Biomet (NYSE: ZBH) ha lanciato la campagna 'You'll Be Back' con Arnold Schwarzenegger nel ruolo di Chief Movement Officer. L'iniziativa crea una comunità online su YoullBeBack.com per le persone che soffrono di dolori articolari, permettendo loro di condividere le proprie storie e connettersi con medici qualificati.
La campagna mira a dare potere agli individui fornendo risorse per prendere decisioni informate sulla mobilità. Alcuni membri selezionati della comunità saranno protagonisti di una docuserie motivazionale. Secondo i dati dei CDC, quasi 27 milioni di americani oltre i 65 anni sono colpiti da osteoartrite, la principale causa di sostituzione articolare. Entro il 2030, si stima che 4 milioni di persone negli Stati Uniti avranno bisogno di interventi di sostituzione articolare.
Zimmer Biomet (NYSE: ZBH) ha lanzado la campaña 'You'll Be Back' con Arnold Schwarzenegger como Chief Movement Officer. La iniciativa crea una comunidad en línea en YoullBeBack.com para personas que sufren de dolor en las articulaciones, permitiéndoles compartir sus historias y conectarse con médicos calificados.
La campaña tiene como objetivo empoderar a los individuos con recursos para tomar decisiones informadas sobre movilidad. Algunos miembros seleccionados de la comunidad aparecerán en una docuserie motivacional. Según datos de los CDC, casi 27 millones de estadounidenses mayores de 65 años se ven afectados por la osteoartritis, la principal causa de reemplazo articular. Para el 2030, se estima que 4 millones de personas en EE. UU. necesitarán procedimientos de reemplazo articular.
짐머 바이오메트 (NYSE: ZBH)는 아놀드 슈왈제네거를 수석 운동 책임자로 내세운 'You'll Be Back' 캠페인을 시작했습니다. 이 이니셔티브는 관절 통증을 겪고 있는 사람들이 자신의 이야기를 공유하고 자격을 갖춘 의사와 연결할 수 있도록 YoullBeBack.com에 온라인 커뮤니티를 만듭니다.
캠페인의 목표는 개인이 정보에 기반한 이동성 선택을 할 수 있도록 자원을 제공하는 것입니다. 선정된 커뮤니티 회원들은 동기 부여를 주는 다큐 시리즈에 출연할 것입니다. CDC 데이터에 따르면, 거의 65세 이상의 2,700만 미국인이 관절염에 영향을 받고 있으며, 이는 관절 교체의 주요 원인입니다. 2030년까지 미국에서 400만 명이 관절 교체 절차가 필요할 것으로 예상됩니다.
Zimmer Biomet (NYSE: ZBH) a lancé la campagne 'You'll Be Back' avec Arnold Schwarzenegger en tant que Chief Movement Officer. L'initiative crée une communauté en ligne sur YoullBeBack.com pour les personnes souffrant de douleurs articulaires, leur permettant de partager leurs histoires et de se connecter avec des médecins qualifiés.
La campagne vise à donner aux individus les ressources nécessaires pour faire des choix de mobilité éclairés. Certains membres sélectionnés de la communauté seront présentés dans une série documentaire motivante. Selon les données des CDC, près de 27 millions d'Américains de plus de 65 ans sont touchés par l'arthrose, la principale cause de remplacement articulaire. D'ici 2030, on estime que 4 millions de personnes aux États-Unis auront besoin de procédures de remplacement articulaire.
Zimmer Biomet (NYSE: ZBH) hat die Kampagne 'You'll Be Back' mit Arnold Schwarzenegger als Chief Movement Officer gestartet. Die Initiative schafft eine Online-Community auf YoullBeBack.com für Menschen, die unter Gelenkschmerzen leiden, und ermöglicht es ihnen, ihre Geschichten zu teilen und sich mit qualifizierten Ärzten zu vernetzen.
Das Ziel der Kampagne ist es, Einzelpersonen mit Ressourcen zu stärken, um informierte Mobilitätsentscheidungen zu treffen. Ausgewählte Mitglieder der Community werden in einer motivierenden Dokuserie vorgestellt. Laut CDC-Daten sind fast 27 Millionen Amerikaner über 65 von Arthrose betroffen, die Hauptursache für Gelenkersatz. Bis 2030 wird geschätzt, dass 4 Millionen Menschen in den USA Gelenkersatzverfahren benötigen werden.
- Large addressable market with 27M Americans over 65 affected by osteoarthritis
- Growing market potential with 4M Americans needing joint replacement by 2030
- High-profile partnership with Arnold Schwarzenegger enhancing brand visibility
- None.
Schwarzenegger Invites People Living with Joint Pain to Join New Online Community, Share Their Stories and Connect with a Qualified Physician
Experience the full interactive Multichannel News Release here: https://www.multivu.com/zimmer-biomet/9309351-en-zimmer-biomet-arnold-schwarzenegger-youll-be-back-campaign
"Throughout my decades-long fitness crusade, I have seen the power in building community. You'll Be Back aims to bring together people who are struggling with their mobility and inspire change and action," shared Schwarzenegger, Chief Movement Officer at Zimmer Biomet, global wellness icon and founder of the daily newsletter, "Arnold's Pump Club." "People want to be successful, but fear, uncertainty and lack of vision can get in their way. Whether you want to play on the floor with your grandkids like I do, get up out of the chair pain-free or train for your next 5K race, life is too short to let pain stop you from doing what you love! I want to hear from you what is holding you back."
"There are millions of people living in pain and very few are doing anything about it and instead living in pain for years before seeking treatment," said Ivan Tornos, President and Chief Executive Officer of Zimmer Biomet. "No one is better positioned to ignite this movement to motivate people to terminate their pain more than the Terminator himself. The rapid innovation we are driving in our industry has made it easier and faster to recover from joint replacement surgeries. Now is the time to empower patients to have a voice and a choice in their health journey."
Beginning today, people living with joint pain or limited mobility can submit stories about their experience on www.YoullBeBack.com. Schwarzenegger and his team will read the submissions and select community members to be featured in a motivational docuseries.
Osteoarthritis, the most common reason for joint replacement, occurs when the cartilage that cushions and protects the ends of your bones gradually wears away, leading to progressive pain and stiffness that makes it difficult to do everyday activities. The Centers for Disease Control estimates nearly 27 million Americans over the age of 65 are impacted by the condition.1 Joint replacement, a surgical procedure where a damaged joint or part of a joint is replaced with an implant, may be recommended by a physician when other treatments are not effective in relieving pain.2 By 2030, an estimated 4 million people in the
Visit www.YoullBeBack.com to share your story, join the community, subscribe for updates, and access the "Find a Doctor" tool to find a qualified physician near you.
About Arnold Schwarzenegger
Arnold Schwarzenegger is a global icon known for his many accomplishments ranging from world-champion bodybuilder,
About Zimmer Biomet
Zimmer Biomet is a global medical technology leader with a comprehensive portfolio designed to maximize mobility and improve health. We seamlessly transform the patient experience through our innovative products and suite of integrated digital and robotic technologies that leverage data, data analytics and artificial intelligence.
With 90+ years of trusted leadership and proven expertise, Zimmer Biomet is positioned to deliver the highest quality solutions to patients and providers. Our legacy continues to come to life today through our progressive culture of evolution and innovation.
For more information about our product portfolio, our operations in 25+ countries and sales in 100+ countries or about joining our team, visit www.ZimmerBiomet.com or follow on LinkedIn at www.linkedin.com/company/zimmerbiomet or X / Twitter at www.twitter.com/zimmerbiomet.
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Sources:
- https://www.thereadypatient.com/knee/6-things-you-may-not-know-about-osteoarthritis.html
- https://www.niams.nih.gov/community-outreach-initiative/understanding-joint-health/joint-replacement-surgery#:~:text=Arthritis%20or%20simply%20years%20of,%2C%20grow%2C%20and%20repair%20themselves.
- https://pmc.ncbi.nlm.nih.gov/articles/PMC5485224/#:~:text=Total%20joint%20arthroplasty%20(TJA)%20is,million%20by%
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SOURCE Zimmer Biomet Holdings, Inc.
FAQ
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