Sellers ramp up price cuts to woo struggling buyers
Zillow's latest market data reveals sellers are increasingly cutting home prices as high mortgage rates impact buyer activity. Nearly 23% of sellers reduced their list prices in January 2025, the highest share in Zillow records. Despite challenges, home values are up 44% compared to pre-pandemic levels and have risen 2.6% year over year.
New listings increased 12% year over year as rate lock effects diminish. Competition varies significantly by region, with homes selling fastest in coastal metros like San Jose and Boston. The median time to pending sale is 38 days nationally, slower than last year but faster than pre-pandemic norms. Price cuts are most prevalent in Phoenix (34%), Tampa (32%), and Jacksonville (31%).
While 25% of homes sold above asking price in December, buyers now have more negotiating power than in any January of the past five years. Mortgage rates reached 7.04% in January, contributing to a 3.6% year-over-year decline in pending sales.
I dati di mercato più recenti di Zillow rivelano che i venditori stanno sempre più riducendo i prezzi delle case a causa dell'impatto dei tassi di interesse dei mutui sull'attività degli acquirenti. Quasi il 23% dei venditori ha abbassato i propri prezzi di listino a gennaio 2025, la quota più alta registrata da Zillow. Nonostante le difficoltà, i valori delle case sono aumentati del 44% rispetto ai livelli pre-pandemia e sono cresciuti del 2,6% rispetto all'anno precedente.
Le nuove inserzioni sono aumentate del 12% rispetto all'anno precedente, mentre gli effetti del blocco dei tassi diminuiscono. La concorrenza varia significativamente a seconda della regione, con le case che si vendono più rapidamente nelle metropoli costiere come San Jose e Boston. Il tempo mediano per una vendita in attesa è di 38 giorni a livello nazionale, più lento rispetto all'anno scorso ma più veloce rispetto alla norma pre-pandemia. I tagli ai prezzi sono più comuni a Phoenix (34%), Tampa (32%) e Jacksonville (31%).
mentre il 25% delle case è stato venduto a un prezzo superiore a quello richiesto a dicembre, gli acquirenti ora hanno maggiore potere di negoziazione rispetto a qualsiasi gennaio degli ultimi cinque anni. I tassi di interesse dei mutui hanno raggiunto il 7,04% a gennaio, contribuendo a un calo del 3,6% delle vendite in attesa rispetto all'anno precedente.
Los últimos datos del mercado de Zillow revelan que los vendedores están reduciendo cada vez más los precios de las casas debido al impacto de las altas tasas hipotecarias en la actividad de los compradores. Casi el 23% de los vendedores redujo sus precios de lista en enero de 2025, la mayor proporción registrada por Zillow. A pesar de los desafíos, los valores de las casas han aumentado un 44% en comparación con los niveles anteriores a la pandemia y han subido un 2.6% en comparación con el año pasado.
Las nuevas listas aumentaron un 12% interanual a medida que disminuyen los efectos del bloqueo de tasas. La competencia varía significativamente según la región, con las casas vendiéndose más rápido en áreas metropolitanas costeras como San José y Boston. El tiempo medio hasta la venta pendiente es de 38 días a nivel nacional, más lento que el año pasado pero más rápido que las normas anteriores a la pandemia. Los recortes de precios son más frecuentes en Phoenix (34%), Tampa (32%) y Jacksonville (31%).
Mientras que el 25% de las casas se vendieron por encima del precio solicitado en diciembre, los compradores ahora tienen más poder de negociación que en cualquier enero de los últimos cinco años. Las tasas hipotecarias alcanzaron el 7.04% en enero, contribuyendo a una disminución del 3.6% en las ventas pendientes interanuales.
질로우의 최신 시장 데이터에 따르면, 판매자들이 높은 모기지 금리가 구매자 활동에 영향을 미치면서 주택 가격을 점점 더 낮추고 있습니다. 2025년 1월에 판매자의 거의 23%가 목록 가격을 인하했습니다, 이는 질로우 기록 중 가장 높은 비율입니다. 어려움에도 불구하고 주택 가치는 팬데믹 이전 수준에 비해 44% 상승했습니다 그리고 전년 대비 2.6% 상승했습니다.
새로운 매물은 금리가 고정되는 효과가 줄어들면서 전년 대비 12% 증가했습니다. 경쟁은 지역에 따라 크게 다르며, 샌호세와 보스턴과 같은 해안 대도시에서 주택이 가장 빨리 팔리고 있습니다. 판매 대기 중인 주택의 평균 소요 시간은 전국적으로 38일입니다, 작년보다 느리지만 팬데믹 이전의 기준보다 빠릅니다. 가격 인하는 피닉스(34%), 탬파(32%), 잭슨빌(31%)에서 가장 흔하게 나타납니다.
12월에는 판매된 주택의 25%가 요청 가격 이상으로 판매되었습니다, 그러나 구매자들은 이제 지난 5년간의 어떤 1월보다 더 많은 협상력을 갖고 있습니다. 1월에 모기지 금리는 7.04%에 도달했으며, 이는 전년 대비 판매 대기 중인 주택 수가 3.6% 감소하는 데 기여했습니다.
Les dernières données du marché de Zillow révèlent que les vendeurs réduisent de plus en plus les prix des maisons en raison de l'impact des taux hypothécaires élevés sur l'activité des acheteurs. Près de 23 % des vendeurs ont réduit leurs prix de liste en janvier 2025, la part la plus élevée enregistrée par Zillow. Malgré les défis, les valeurs immobilières ont augmenté de 44 % par rapport aux niveaux d'avant la pandémie et ont augmenté de 2,6 % d'une année sur l'autre.
Les nouvelles annonces ont augmenté de 12 % d'une année sur l'autre à mesure que les effets du verrouillage des taux diminuent. La concurrence varie considérablement selon les régions, les maisons se vendant le plus rapidement dans des métropoles côtières comme San José et Boston. Le délai médian avant la vente en attente est de 38 jours au niveau national, plus lent que l'année dernière mais plus rapide que les normes d'avant la pandémie. Les réductions de prix sont les plus fréquentes à Phoenix (34 %), Tampa (32 %) et Jacksonville (31 %).
Bien que 25 % des maisons aient été vendues au-dessus du prix demandé en décembre, les acheteurs ont maintenant plus de pouvoir de négociation que lors de n'importe quel janvier des cinq dernières années. Les taux hypothécaires ont atteint 7,04 % en janvier, contribuant à une baisse de 3,6 % des ventes en attente par rapport à l'année précédente.
Zillows aktuelle Marktdaten zeigen, dass Verkäufer zunehmend die Preise für Immobilien senken, da hohe Hypothekenzinsen die Käuferaktivität beeinflussen. Fast 23% der Verkäufer haben ihre Listenpreise im Januar 2025 gesenkt, der höchste Anteil in den Zillow-Aufzeichnungen. Trotz der Herausforderungen sind die Immobilienwerte um 44% im Vergleich zu den Werten vor der Pandemie gestiegen und haben im Jahresvergleich um 2,6% zugenommen.
Die neuen Angebote stiegen im Jahresvergleich um 12%, da die Auswirkungen der Zinsbindung nachlassen. Der Wettbewerb variiert erheblich je nach Region, wobei Immobilien in Küstenmetropolen wie San Jose und Boston am schnellsten verkauft werden. Die mittlere Zeit bis zum Verkaufsabschluss beträgt national 38 Tage, langsamer als im letzten Jahr, aber schneller als die Normen vor der Pandemie. Preissenkungen sind am häufigsten in Phoenix (34%), Tampa (32%) und Jacksonville (31%).
Während 25% der Immobilien im Dezember über dem Angebotspreis verkauft wurden, haben Käufer jetzt mehr Verhandlungsmacht als in jedem Januar der letzten fünf Jahre. Die Hypothekenzinsen erreichten im Januar 7,04%, was zu einem Rückgang der Verkaufszahlen im Jahresvergleich um 3,6% bei den ausstehenden Verkäufen beitrug.
- Home values up 44% compared to pre-pandemic and 2.6% YoY
- New listings increased 12% YoY
- 25% of homes sold above asking price in December
- Homes selling 10 days faster than pre-pandemic norms
- 22.8% of listings had price cuts, highest January level since 2018
- Pending sales declined 3.6% YoY
- Mortgage rates increased to 7.04%, highest since May
- Several major markets showing negative YoY price growth (Austin -3.4%, Tampa -2.8%)
Insights
The housing market's current dynamics present both opportunities and challenges for Zillow's business model. The record-high 22.8% of listings with price cuts indicates a significant shift in market psychology, potentially leading to increased listing duration and higher advertising revenue for Zillow's platform. The 12% year-over-year increase in new listings is particularly favorable for Zillow's core business, as it drives user engagement and creates more opportunities for premium listing services.
The regional disparities in market performance create strategic opportunities. Coastal markets like San Jose and Boston, with homes selling in under two weeks, represent high-value, high-velocity markets where Zillow can optimize its premium services. Conversely, slower markets in the South, with median days-to-pending reaching 76 days in San Antonio, may require different monetization strategies.
A critical shift in seller behavior - only 54% of sellers purchasing another home, down from 70% last year - suggests a fundamental change in the real estate transaction chain. This trend could accelerate the adoption of Zillow's newer services, including rental listings and mortgage services, as sellers explore alternative housing arrangements.
The data shows strengthening inventory levels, with 17.6% year-over-year growth nationally, but varying significantly by region. Markets like Denver (40.2% inventory growth) and Atlanta (37.5%) present opportunities for Zillow to capture increased market share through targeted marketing and premium listing services.
Competition over homes is relatively soft as mortgage rates stymie sales, letting inventory recover
- Nearly
23% of sellers cut their home's list price, the highest share of any January in Zillow records. - Buyers have more negotiating power than in any January over the past five years.
- Competition varies widely by region but is fiercest in the
San Francisco Bay Area and the coastal Northeast.
"Homeowners are finally coming back to the market as the effects of rate lock ease over time, but buyers are still struggling with high monthly costs," said Skylar Olsen, Zillow chief economist. "Sellers are in a good position, and are willing to make price cuts to close a deal. Home equity is near record highs, and the general economy and financial markets are surprisingly strong. Homes are selling faster than they did before the pandemic."
Home values are up
Mortgage rates ticked up to
What sellers are seeing
Sellers seem less concerned about rate movements. New listings hitting the market from existing owners rose nearly
The same survey found just
New listings are rising the fastest year over year in expensive Western markets, led by
Despite the challenges for buyers, plenty of sellers are getting more than they asked for. Nearly
What buyers are seeing
While high rates are frustrating, buyers have a good chance to find deals on the margins. Zillow's market heat index shows buyers have more power in negotiations than in any January over the past five years.
Almost
Price cuts are most common in
Nationally, homes that sell are typically under contract in 38 days. That's nine days slower than last year but nearly 10 days faster than pre-pandemic norms.
However, regional variation in competition is massive. Homes are selling in two weeks or less in expensive coastal metros like
Metro Area* | Zillow Home Value Index (ZHVI) | ZHVI Change, Year over Year (YoY) | Share of Listings with a Price Cut | Share of Listings | Change in New Listings (YoY) | Change in Inventory (YoY) | Median Days to Pending |
2.6 % | 22.8 % | 24.8 % | 11.5 % | 17.6 % | 38 | ||
6.0 % | 12.1 % | 48.7 % | -3.9 % | -8.1 % | 44 | ||
4.3 % | 17.0 % | 40.7 % | 24.9 % | 32.0 % | 24 | ||
5.5 % | 22.1 % | 30.1 % | 5.1 % | 4.3 % | 21 | ||
-0.7 % | 28.7 % | 15.5 % | 17.2 % | 29.8 % | 51 | ||
0.4 % | 26.2 % | 13.7 % | 14.1 % | 24.7 % | 52 | ||
4.5 % | 18.3 % | 35.7 % | 20.9 % | 19.8 % | 12 | ||
4.6 % | 20.7 % | 36.4 % | 11.7 % | 6.6 % | 17 | ||
0.5 % | 25.1 % | 7.9 % | 2.0 % | 28.1 % | 65 | ||
0.0 % | 26.6 % | 18.7 % | 8.7 % | 37.5 % | 56 | ||
4.6 % | 15.7 % | 45.2 % | 2.4 % | 2.5 % | 10 | ||
-0.8 % | 33.5 % | 14.9 % | 26.2 % | 32.8 % | 38 | ||
2.7 % | 15.9 % | 49.7 % | 32.3 % | 27.9 % | 14 | ||
2.3 % | 21.5 % | 36.8 % | 18.0 % | 29.4 % | 40 | ||
5.0 % | 20.6 % | 30.7 % | 5.5 % | 5.9 % | 22 | ||
5.1 % | 19.3 % | 28.2 % | 39.6 % | 32.8 % | 11 | ||
2.8 % | 19.8 % | 30.5 % | 11.9 % | 11.5 % | 44 | ||
3.2 % | 23.0 % | 33.9 % | 14.0 % | 32.6 % | 20 | ||
-2.8 % | 32.4 % | 14.3 % | 14.0 % | 22.4 % | 43 | ||
0.7 % | 28.5 % | 22.7 % | 33.7 % | 40.2 % | 35 | ||
3.7 % | 22.0 % | 38.1 % | 13.2 % | 11.4 % | 17 | ||
4.2 % | 19.6 % | 31.3 % | 4.1 % | 10.2 % | 20 | ||
-0.6 % | 29.1 % | 12.3 % | 16.5 % | 30.6 % | 49 | ||
1.6 % | 25.8 % | 18.4 % | 12.8 % | 29.5 % | 40 | ||
-1.8 % | 28.1 % | 14.2 % | 4.4 % | 12.8 % | 76 | ||
1.7 % | 22.6 % | 25.0 % | 48.3 % | 20.3 % | 23 | ||
1.9 % | 20.9 % | 33.4 % | 27.5 % | 27.0 % | 20 | ||
2.6 % | 20.8 % | 20.8 % | -1.2 % | 12.3 % | 43 | ||
5.0 % | 23.1 % | 25.8 % | 5.0 % | 7.0 % | 17 | ||
-3.4 % | 24.7 % | 10.7 % | 13.5 % | 7.4 % | 87 | ||
5.0 % | 25.5 % | 17.9 % | 25.0 % | 35.8 % | 41 | ||
3.7 % | 22.0 % | 26.0 % | 6.2 % | 17.8 % | 23 | ||
3.8 % | 24.9 % | 28.7 % | 10.5 % | 21.4 % | 14 | ||
3.6 % | 26.4 % | 17.0 % | 2.4 % | 7.5 % | 33 | ||
6.6 % | 20.3 % | 31.3 % | 1.6 % | 2.9 % | 18 | ||
8.1 % | 13.1 % | 56.3 % | 30.6 % | 22.1 % | 9 | ||
1.9 % | 28.4 % | 12.7 % | 27.7 % | 26.7 % | 48 | ||
4.6 % | 21.5 % | 35.2 % | 8.6 % | 17.0 % | 38 | ||
6.7 % | 18.2 % | 44.3 % | 6.8 % | 5.2 % | 17 | ||
-0.9 % | 30.8 % | 9.7 % | 16.2 % | 30.1 % | 65 | ||
5.5 % | 16.3 % | 41.1 % | 11.4 % | 5.2 % | 34 | ||
2.5 % | 25.9 % | 19.6 % | 11.0 % | 14.7 % | 42 | ||
0.8 % | 26.2 % | 18.9 % | 18.2 % | 24.5 % | 25 | ||
1.2 % | 25.8 % | 14.2 % | 26.3 % | 10.7 % | 40 | ||
4.2 % | 22.2 % | 34.9 % | -5.8 % | 12.1 % | 15 | ||
5.4 % | 25.5 % | 21.5 % | -2.6 % | 9.3 % | 31 | ||
-1.1 % | 23.7 % | 10.5 % | 0.3 % | 11.3 % | 67 | ||
3.1 % | 27.5 % | 23.3 % | 22.1 % | 19.1 % | 35 | ||
6.3 % | 15.2 % | 61.8 % | 10.8 % | 12.8 % | 9 | ||
5.3 % | 15.1 % | 60.5 % | 1.7 % | 3.1 % | 24 | ||
0.9 % | 22.5 % | 20.8 % | -1.3 % | 9.2 % | 46 |
* | Table ordered by market size |
1 | The Zillow® market report is a monthly overview of the national and local real estate markets. The report is compiled by Zillow Research. For more information, visit zillow.com/research. |
About Zillow Group
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