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Zillow Group, Inc. (Nasdaq: Z and ZG) is a pioneering American tech real-estate marketplace company, founded in 2006, that revolutionizes the way people buy, sell, rent, and finance homes. Headquartered in Seattle, Zillow is the most visited real estate website in the United States, providing an on-demand experience with transparency and ease. The company generates revenue primarily through advertising on its platform and has partnered with over 180 newspapers nationwide as part of the Zillow Newspaper Consortium, extending its market reach locally.
Zillow Group combines innovative technology with high-quality service, working closely with real estate agents, brokers, builders, property managers, and landlords. The company offers a comprehensive suite of brands including Zillow, Trulia, StreetEasy, Hotpads, Zillow Rentals, Zillow Home Loans, ShowingTime+, Spruce, and Follow Up Boss.
In recent news, Zillow's data analysis has highlighted key insights for home sellers and buyers. For instance, homes listed in the first two weeks of June have sold for 2.3% more on average, providing a significant boost to typical U.S. home prices. The company also found that homes featuring elements inspired by TikTok trends, such as plant ledges and rounded corners, sell faster. Moreover, Zillow's research indicates a rise in
Zillow Home Loans reports that 15% more borrowers purchased mortgage points in 2022 than in 2021 as interest rates hover around 6%. Nearly 45% of conventional primary home borrowers opted for points to lower monthly payments. This reflects a significant increase from 29.6% in 2021 and a consistent rise from 27.3% in 2019. In cash-out refinance scenarios, 57.8% of borrowers chose to buy points in 2022. Buyers with lower incomes are more likely to purchase points, particularly for homes in the top and middle price tiers. As home values remain about 25% above historical affordability norms, the strategy of buying points is becoming more prevalent among those seeking to ease monthly financial burdens.
The latest Zillow analysis, dated April 20, 2023, reveals significant trends in the housing market, particularly for entry-level home buyers. Notably, the least-expensive one-third of homes experienced a remarkable 8% annual price increase, amounting to nearly
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