Move over, gyms and pools: Renters want pet areas and happy hour
Zillow Rentals' new research reveals shifting preferences in rental amenities. Off-street parking and in-unit laundry top the list, contributing to nearly twice as many saves and shares per day. Surprisingly, pet-friendly turf areas, air filtration, and community happy hours are gaining popularity, outperforming traditional luxury amenities like fitness centers and pools.
Renters are prioritizing practical and community-focused features that enhance their lifestyle and budget. Coworking spaces are preferred over business centers, while unique amenities like bowling alleys and putting greens drive significant engagement. Modern farmhouse features such as butcher block countertops and barn doors also contribute to increased interest.
This shift comes as new construction apartments enter the market, slowing rent price growth. In August, 34.3% of rental listings on Zillow offered concessions to attract tenants, the highest share since March 2021.
La nuova ricerca di Zillow Rentals rivela un cambiamento nelle preferenze riguardo ai servizi in affitto. Parcheggio fuori strada e lavanderia in unità sono in cima alla lista, contribuendo a quasi il doppio di salvataggi e condivisioni al giorno. Sorprendentemente, aree verdi pet-friendly, filtrazione dell'aria e happy hour comunitari stanno guadagnando popolarità, superando i tradizionali servizi di lusso come palestre e piscine.
Gli affittuari stanno dando priorità a caratteristiche pratiche e orientate alla comunità che migliorano il loro stile di vita e il budget. Gli spazi di coworking sono preferiti ai centri business, mentre servizi unici come piste da bowling e putting greens generano un notevole coinvolgimento. Caratteristiche in stile modern farmhouse come piani di lavoro in legno e porte a stalla contribuiscono anche a un crescente interesse.
Questo cambiamento avviene mentre nuovi appartamenti in costruzione entrano nel mercato, rallentando la crescita dei prezzi degli affitti. Ad agosto, il 34,3% degli annunci di affitto su Zillow ha offerto concessioni per attrarre inquilini, la percentuale più alta dal marzo 2021.
La nueva investigación de Zillow Rentals revela cambios en las preferencias de servicios de alquiler. Estacionamiento fuera de la calle y lavandería en la unidad encabezan la lista, contribuyendo a casi el doble de guardados y compartidos por día. Sorprendentemente, áreas de césped amigables con las mascotas, filtración de aire y hora feliz comunitaria están ganando popularidad, superando los servicios de lujo tradicionales como gimnasios y piscinas.
Los inquilinos están priorizando características prácticas y enfocadas en la comunidad que mejoran su estilo de vida y presupuesto. Los espacios de coworking son preferidos sobre los centros de negocios, mientras que servicios únicos como boleras y putting greens generan un compromiso significativo. Las características de granja moderna como encimeras de bloque de carnicero y puertas de granero también contribuyen a un mayor interés.
Este cambio se produce a medida que nuevos apartamentos en construcción entran en el mercado, ralentizando el crecimiento de los precios de alquiler. En agosto, el 34,3% de los anuncios de alquiler en Zillow ofrecieron concesiones para atraer inquilinos, la mayor participación desde marzo de 2021.
Zillow Rentals의 새로운 연구는 임대 편의 시설에 대한 선호도의 변화를 드러냅니다. 도로 외 주차와 유닛 내 세탁기가 목록의 상위를 차지하며, 하루에 거의 두 배의 저장 및 공유에 기여하고 있습니다. 놀랍게도, 애완 동물 친화적인 잔디 지역, 공기 필터링, 그리고 공동 해피 아워가 인기를 얻고 있으며, 헬스장 및 수영장과 같은 전통적인 고급 편의 시설보다 더 나은 성과를 보이고 있습니다.
임차인들은 자신의 라이프스타일과 예산을 향상시키는 실용적이고 커뮤니티 중심의 기능을 우선시하고 있습니다. 공유 작업 공간은 비즈니스 센터보다 선호되며, 볼링장 및 퍼팅 그린과 같은 독특한 편의 시설이 상당한 참여를 유도합니다. 정육점 블록 카운터탑 및 헛간 문과 같은 현대 농가 스타일의 특징도 관심 증가에 기여하고 있습니다.
이 변화는 새로운 건설 아파트가 시장에 진입하면서 임대료 상승 속도가 느려지는 가운데 발생하고 있습니다. 8월에 Zillow의 임대 목록에서 34.3%가 세입자를 유치하기 위해 양보를 제공했으며, 이는 2021년 3월 이후 가장 높은 비율입니다.
La nouvelle recherche de Zillow Rentals révèle des changements dans les préférences concernant les commodités de location. Parking hors rue et buanderie dans l'unité figurent en tête de liste, contribuant à presque deux fois plus de sauvegardes et de partages par jour. Fait surprenant, les espaces de gazon acceptant les animaux de compagnie, filtration de l'air et heures heureuses communautaires prennent de l'ampleur, surpassant les commodités de luxe traditionnelles telles que les salles de sport et les piscines.
Les locataires mettent l'accent sur des fonctionnalités pratiques et axées sur la communauté qui améliorent leur style de vie et leur budget. Les espaces de coworking sont préférés aux centres d'affaires, tandis que des commodités uniques comme les pistes de bowling et les putting greens entraînent un engagement significatif. Des caractéristiques de ferme moderne, telles que des comptoirs en bois et des portes de grange, contribuent également à un intérêt accru.
Ce changement se produit alors que de nouveaux appartements en construction entrent sur le marché, ralentissant la croissance des prix des loyers. En août, 34,3 % des annonces de location sur Zillow ont offert des concessions pour attirer des locataires, le pourcentage le plus élevé depuis mars 2021.
Eine neue Untersuchung von Zillow Rentals zeigt, dass sich die Präferenzen in Bezug auf Mietannehmlichkeiten verändern. Parkplätze außerhalb der Straße und Waschmaschine in der Einheit stehen ganz oben auf der Liste und tragen zu fast doppelt so vielen Speichermöglichkeiten und Teilen pro Tag bei. Überraschenderweise gewinnen haustierfreundliche Rasenflächen, Luftfiltration und gemeinsame Happy Hours an Beliebtheit und übertreffen traditionelle Luxus-Annehmlichkeiten wie Fitnesszentren und Schwimmbäder.
Mieter priorisieren praktische und gemeinschaftsorientierte Merkmale, die ihren Lebensstil und ihr Budget verbessern. Co-Working-Spaces werden den Business-Centern vorgezogen, während einzigartige Annehmlichkeiten wie Bowlingbahnen und Putting Greens erhebliche Engagements generieren. Moderne Bauernhausmerkmale wie Küchenarbeitsplatten aus Butcherblock und Schiebetüren tragen ebenfalls zum steigenden Interesse bei.
Dieser Wandel vollzieht sich, während neue Bauwohnungen auf den Markt kommen und das Wachstum der Mietpreise verlangsamen. Im August boten 34,3 % der Mietangebote bei Zillow Zugeständnisse an, um Mieter zu gewinnen, die höchste Quote seit März 2021.
- Off-street parking and in-unit laundry contribute to 85-103% more saves and shares per day
- Pet-friendly turf areas boost daily saves by 76% and shares by 91%
- Air filtration increases daily saves by 72% and shares by 79%
- Community happy hours result in 50% more daily saves and 67% more shares
- Modern farmhouse features like butcher block countertops and barn doors increase saves by over 55% and shares by about 70%
- New construction apartments are entering the market, potentially offering more options for renters
- 34.3% of rental listings on Zillow offered concessions in August, the highest share since March 2021
- Rentals with fitness centers get 26% fewer saves and 31% fewer shares per day
- Pools contribute to 10% fewer daily saves and 13% fewer daily shares
- Business centers result in 24% fewer saves and 27% fewer shares per day
Insights
The shift in renter preferences reveals a fascinating trend in the multifamily housing market. While traditional amenities like fitness centers and pools are seeing decreased interest, there's a notable surge in demand for lifestyle-oriented features. This change could significantly impact property valuations and investment strategies in the rental sector.
The
The popularity of coworking spaces and community events like happy hours indicates a desire for social connection and work-life integration. This could lead to a reimagining of common areas in rental properties, potentially increasing tenant retention and justifying premium rents. Savvy investors might consider repositioning existing properties to capitalize on these evolving preferences.
This data signals a paradigm shift in rental property development. The declining interest in traditional luxury amenities like fitness centers and pools (26% and 10% fewer daily saves, respectively) suggests a need to reassess capital allocation in new projects. Developers should consider redirecting funds towards more in-demand features like air filtration systems and coworking spaces.
The surge in popularity of modern farmhouse elements (over 55% more daily saves) indicates a design trend that could differentiate properties in a competitive market. Incorporating these aesthetics in renovations or new constructions could yield higher occupancy rates and rental premiums.
The 34.3% of listings offering concessions points to a softening market, likely due to increased supply from new constructions. Developers should be cautious about oversaturation in certain markets and may need to focus on unique amenities or niche target demographics to maintain competitiveness.
The evolving renter preferences present both opportunities and challenges for real estate investment trusts (REITs) and property management companies. The increased demand for in-unit laundry (76% more daily saves) could necessitate significant capital expenditures for older properties, potentially impacting short-term cash flows but enhancing long-term asset values.
The trend towards community-oriented amenities like happy hours (50% more daily saves) could lead to lower operating costs compared to maintaining traditional amenities like pools. This shift might improve NOI margins for well-positioned properties.
However, the high share of concessions (34.3% of listings) indicates a competitive market environment. This could pressure rental yields in the short term, especially for properties lacking in-demand features. REITs and investors may need to recalibrate their portfolio strategies, potentially divesting from properties with outdated amenity packages and reinvesting in assets aligned with current trends to maintain strong financial performance.
New data from Zillow Rentals identifies today's most in-demand rental amenities
- Listings with newly popular rental amenities, such as turf, air filtration and happy hour, get more daily saves and shares on Zillow Rentals than similar units without these features.
- Rentals with traditional luxury amenities like fitness centers and swimming pools get fewer saves and shares per day than expected.
- Off-street parking and in-unit laundry are the most in-demand rental features, contributing to nearly twice as many saves and shares per day on Zillow Rentals.
"Renters are spending more money and more time in the rental market than ever before, making them more intentional about the spaces they choose," said Emily McDonald, Zillow's rental trends expert. "They are prioritizing practical amenities while also seeking community-focused perks like coworking spaces and social events. These features offer a balance of convenience and lifestyle enhancement, making renters more willing to invest in homes that cater to both their everyday needs and social lives."
A new Zillow® analysis of nearly 5.6 million rental listings, including apartment buildings and single-family houses, finds certain amenities contribute to more saves and shares per day when a home is listed on Zillow Rentals, the No. 1 most visited rental network. These metrics are a signal of demand, as renters who save a listing or share it with their shopping partner are more serious about a home. The higher the demand, the faster a unit or a house is likely to rent.
It's no surprise that the most in-demand amenities are off-street parking and in-unit laundry. Listings that mention off-street parking get
Once those essentials are checked off, renters are looking for new perks. A pet-friendly patch of turf can boost daily saves by
On the flip side, buildings with the usual suite of luxury amenities might have to work harder to compete. Rentals that advertise a fitness center now get
"Renters today who are looking at higher-end rentals may expect a suite of amenities," said McDonald. "Some features, such as a fitness center, don't stand on their own, but are most often paired with other desirable amenities, such as a playground, or a tennis or sport court. Every renter will have their own priorities so it's important for a property manager or landlord to list everything a unit has to offer."
Wow-factor features are still fueling engagement on Zillow Rentals, but today those amenities look different. Bowling alleys can contribute to
Renters may have more opportunities to nab a rental with all the amenities they're looking for this fall. Zillow's latest Rental Market Report finds a slew of new construction apartment buildings have hit the rental market following a pandemic-era building boom. That's slowing down rent price growth nationally. Plus, more than one-third (
Top rental amenities | Saves per day % increase | Shares per day % increase |
Off-street parking | 85 % | 103 % |
In-unit laundry | 76 % | 92 % |
Turf (pet area) | 76 % | 91 % |
Air filtration | 72 % | 79 % |
Finished basement | 72 % | 112 % |
Butcher block (countertops) | 58 % | 69 % |
Barn door | 56 % | 72 % |
Reserved parking | 52 % | 51 % |
Modern farmhouse | 51 % | 61 % |
Happy hour | 50 % | 67 % |
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 20234 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow Group, Inc.
FAQ
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