Homes sell for $5,600 more when they are listed in late May
Zillow research reveals optimal timing for home listings, with properties listed in late May 2024 selling for 1.6% more ($5,600 premium on typical U.S. homes). The analysis shows peak search activity occurs before Memorial Day, as buyers prepare for summer moves and fall school starts.
Timing varies by region: San Diego and Austin see best results in late March, while Phoenix peaks in November. Notable premiums vary significantly - San Jose sellers gained 5.3% ($93,200) in late March, while Orlando saw just 0.9% in early May.
Beyond timing, sellers can maximize returns through strategic listing practices:
- Using MLS listings (avoiding non-MLS listings that sell for 1.5% less)
- Highlighting valuable outdoor features (outdoor TVs add $10,749)
- Utilizing comprehensive online listings with high-res images and 3D tours (2% premium)
La ricerca di Zillow rivela il momento ottimale per le inserzioni immobiliari, con le proprietà elencate a fine maggio 2024 che vendono per l'1,6% in più (un premio di $5,600 sulle case tipiche negli Stati Uniti). L'analisi mostra che l'attività di ricerca raggiunge il picco prima del Memorial Day, poiché gli acquirenti si preparano per i traslochi estivi e l'inizio della scuola in autunno.
Il momento varia a seconda della regione: San Diego e Austin ottengono i migliori risultati a fine marzo, mentre Phoenix raggiunge il picco a novembre. I premi notevoli variano significativamente: i venditori di San Jose hanno guadagnato il 5,3% ($93,200) a fine marzo, mentre Orlando ha visto solo lo 0,9% all'inizio di maggio.
Oltre al momento, i venditori possono massimizzare i ritorni attraverso pratiche strategiche di inserzione:
- Utilizzare le inserzioni MLS (evitando le inserzioni non MLS che vendono per l'1,5% in meno)
- Mettere in evidenza caratteristiche esterne di valore (TV da esterno aggiungono $10,749)
- Utilizzare inserzioni online complete con immagini ad alta risoluzione e tour 3D (premio del 2%)
La investigación de Zillow revela el momento óptimo para las listas de casas, con propiedades listadas a finales de mayo de 2024 que se venden por un 1.6% más (una prima de $5,600 en casas típicas de EE. UU.). El análisis muestra que la actividad de búsqueda alcanza su punto máximo antes del Día de los Caídos, mientras los compradores se preparan para mudanzas de verano y el inicio de la escuela en otoño.
El momento varía según la región: San Diego y Austin ven los mejores resultados a finales de marzo, mientras que Phoenix alcanza su pico en noviembre. Las primas notables varían significativamente: los vendedores de San José ganaron un 5.3% ($93,200) a finales de marzo, mientras que Orlando vio solo un 0.9% a principios de mayo.
Más allá del momento, los vendedores pueden maximizar los retornos a través de prácticas de listado estratégicas:
- Usar listados MLS (evitando listados no MLS que se venden por un 1.5% menos)
- Destacar características exteriores valiosas (los televisores exteriores añaden $10,749)
- Utilizar listados en línea completos con imágenes de alta resolución y recorridos en 3D (prima del 2%)
질로우(Zillow)의 연구에 따르면, 주택 매물의 최적 시점은 2024년 5월 말로, 이 시기에 매물로 올라온 주택은 1.6% 더 높은 가격($5,600 프리미엄)으로 판매됩니다. 분석 결과, 메모리얼 데이 이전에 검색 활동이 가장 활발해지며, 이는 구매자들이 여름 이사와 가을 학기 시작을 준비하기 때문입니다.
시기는 지역에 따라 다릅니다: 샌디에이고와 오스틴은 3월 말에 가장 좋은 결과를 보이고, 피닉스는 11월에 정점을 찍습니다. 주목할 만한 프리미엄은 상당히 다릅니다 - 샌호세의 판매자는 3월 말에 5.3%($93,200)를 얻었고, 올랜도는 5월 초에 단지 0.9%를 보였습니다.
시점 외에도, 판매자는 전략적인 매물 관리를 통해 수익을 극대화할 수 있습니다:
- MLS 매물 사용하기 (1.5% 낮은 가격에 판매되는 비-MLS 매물 피하기)
- 가치 있는 야외 특징 강조하기 (야외 TV는 $10,749 추가)
- 고해상도 이미지와 3D 투어가 포함된 포괄적인 온라인 매물 활용하기 (2% 프리미엄)
La recherche de Zillow révèle le moment optimal pour les annonces immobilières, avec des propriétés listées à la fin mai 2024 se vendant 1,6% plus cher (une prime de 5 600 $ sur les maisons typiques aux États-Unis). L'analyse montre que l'activité de recherche atteint son pic avant le Memorial Day, alors que les acheteurs se préparent pour des déménagements d'été et le début de l'école à l'automne.
Le timing varie selon la région : San Diego et Austin obtiennent les meilleurs résultats à la fin mars, tandis que Phoenix atteint son pic en novembre. Les primes notables varient considérablement - les vendeurs de San Jose ont gagné 5,3% (93 200 $) à la fin mars, tandis qu'Orlando n'a vu qu'un 0,9% au début mai.
Au-delà du timing, les vendeurs peuvent maximiser leurs retours grâce à des pratiques de listing stratégiques :
- Utiliser des annonces MLS (éviter les annonces non-MLS qui se vendent 1,5% moins cher)
- Mettre en avant des caractéristiques extérieures précieuses (les téléviseurs d'extérieur ajoutent 10 749 $)
- Utiliser des annonces en ligne complètes avec des images haute résolution et des visites en 3D (prime de 2%)
Die Forschung von Zillow zeigt den optimalen Zeitpunkt für Immobilienanzeigen, wobei Immobilien, die Ende Mai 2024 gelistet werden, 1,6% mehr (eine Prämie von $5,600 auf typische US-Häuser) verkaufen. Die Analyse zeigt, dass die Suchaktivität vor dem Memorial Day ihren Höhepunkt erreicht, während Käufer sich auf Sommerumzüge und den Beginn des Schuljahres im Herbst vorbereiten.
Der Zeitpunkt variiert je nach Region: San Diego und Austin erzielen die besten Ergebnisse Ende März, während Phoenix im November einen Höhepunkt erreicht. Bemerkenswerte Prämien variieren erheblich - Verkäufer in San Jose erzielten Ende März 5,3% ($93,200), während Orlando Anfang Mai nur 0,9% sah.
Über den Zeitpunkt hinaus können Verkäufer ihre Rückgaben durch strategische Listungspraktiken maximieren:
- Verwendung von MLS-Listen (Vermeidung von Nicht-MLS-Listen, die 1,5% weniger verkaufen)
- Hervorhebung wertvoller Außenmerkmale (Außenfernseher fügen $10,749 hinzu)
- Nutzung umfassender Online-Listen mit hochauflösenden Bildern und 3D-Touren (2% Prämie)
- Premium pricing opportunity: 1.6% higher sales price in late May ($5,600 on typical home)
- San Jose market premium of 5.3% ($93,200) during peak period
- Outdoor TV features add $10,749 to home value
- Complete online listings earn 2% premium ($9,000+ on typical home)
- Market timing heavily dependent on volatile mortgage rates
- Significant regional variations in optimal listing timing
- Non-MLS listings result in 1.5% lower sale prices
- Orlando market shows minimal premium (0.9%) during peak period
New Zillow research identifies the best time to sell a home in the nation's largest metropolitan areas
- A Zillow analysis of 2024 home sales finds that homes listed in the second two weeks of May sold for
1.6% more. - The best time to list can be as early as the second half of March in
San Diego andAustin , and as late as November inPhoenix . - Homeowners can sell their home for even more by maximizing exposure, focusing on screen appeal and highlighting in-demand features.
Search activity typically peaks before Memorial Day, as shoppers get serious about house hunting before their summer vacation and the new school year in the fall. By targeting late spring, sellers can get their home listed when the most shoppers are looking. When more buyers are competing for homes, sellers can command a higher price.
One big caveat: It's not certain that this year's spring home shopping season will follow last year's pattern. With persistently low inventory, volatile mortgage rates are creating their own seasonality in the housing market.
"In the past few years, mortgage rate fluctuations upended the traditional spring home shopping season," said Orphe Divounguy, a senior economist at Zillow. "Buyers who are on the edge of qualifying for a loan jump in and out of the market depending on what's happening with rates. When rates fall, more buyers rush in, putting upward pressure on prices, which could happen at any time of year. "
Mortgage rates have been impacting affordability and sale prices since they began rising rapidly three years ago. In 2022, sellers nationwide saw the highest sale premium when they listed their home in late March, right before rates barreled past
Zillow's research finds the best time to list can vary widely by metropolitan area. It was as early as the second half of March in
Zillow also found a wide range in the sale price premiums associated with homes listed during their metro area's peak period.
The reality is that most sellers don't have the luxury of being able to wait for the right week and the right month to sell. Timing aside, sellers can still take advantage of other seller strategies to reach the most potential buyers. They can net top dollar by maximizing exposure, focusing on screen appeal and highlighting in-demand features.
- More eyeballs = more money: Sellers should make sure their agent lists their home on the Multiple Listing Service (MLS) right away. This puts their listing in front of millions of home shoppers, maximizing exposure. Some agents will try to persuade sellers to market their home only to buyers using agents in their brokerage. But the data clearly shows that homes that are not on the MLS sell for a median of
1.5% less, a loss of nearly$5,000
- Flaunt the right features: Today's home buyers are willing to pay as much as
3.1% more for certain backyard luxuries. Zillow research finds that a typicalU.S. home equipped with an outdoor TV can sell for$10,749
- Invest in screen appeal: Zillow research finds that buyers pay more for listings that have a complete, immersive online media package. Zillow Showcase listings that have high-resolution images, 3D Home® virtual tours and interactive floor plans sell for
2% more than similar homes. That's a bonus of more than$9,000
Metropolitan area | Best time to list | Price premium | Dollar boost on a typical home |
Second half of May | 1.6 % | ||
First half of May | 1.4 % | ||
First half of April | 3.9 % | ||
Second half of May | 3.0 % | ||
First half of April | 1.9 % | ||
Second half of April | 1.1 % | ||
Second half of April | 2.4 % | ||
First half of June | 2.2 % | ||
Second half of July | 2.0 % | ||
First half of June | 1.2 % | ||
Second half of May | 2.9 % | ||
Second half of November | 1.4 % | ||
Second half of April | 3.2 % | ||
Second half of June | 1.5 % | ||
Second half of May | 3.2 % | ||
Second half of March | 3.1 % | ||
Second half of May | 2.9 % | ||
Second half of March | 2.0 % | ||
First half of October | 1.8 % | ||
First half of May | 2.6 % | ||
Second half of June | 2.0 % | ||
Second half of May | 3.3 % | ||
First half of May | 0.9 % | ||
First half of May | 1.5 % | ||
First half of May | 1.3 % | ||
First half of June | 2.0 % | ||
First half of May | 1.7 % | ||
Second half of May | 2.6 % | ||
Second half of May | 2.3 % | ||
Second half of March | 2.3 % | ||
First half of May | 1.6 % | ||
First half of May | 3.4 % | ||
First half of May | 3.4 % | ||
First half of June | 2.0 % | ||
Second half of June | 3.7 % | ||
Second half of March | 5.3 % |
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.
1 This analysis included 1.6 million transactions closed in 2024 for which complete data was available, including a listing history that could be matched to the transaction and a reliable Zestimate history. For complete methodology, please contact press@zillow.com.
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SOURCE Zillow Group, Inc.
FAQ
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