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Yum! Brands, Inc. (NYSE: YUM) is the world's largest restaurant company, boasting a portfolio that includes renowned brands such as KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. With over 39,000 restaurants in more than 130 countries and territories, Yum! Brands serves millions of customers globally and employs over 1 million associates.
Founded as a division of PepsiCo and formerly known as Tricon, Yum! Brands generates significant revenue primarily through franchise royalties and marketing contributions. This business model has proved successful, with the company achieving $64 billion in systemwide sales in 2023. Yum! Brands is 98% franchised, with Yum China, its largest franchisee, spun out in 2016. Despite this separation, Yum China continues to pay 3% royalties to Yum! Brands.
Yum! Brands is an industry leader in the fast-food sector, with KFC specializing in chicken, Pizza Hut in pizza, Taco Bell in Mexican-style food, and The Habit Burger Grill in burgers. The company is second in global sales, trailing only McDonald's but surpassing Restaurant Brands International and Starbucks. As of year-end 2023, KFC operated 29,900 units, Pizza Hut 19,866 units, Taco Bell 8,564 units, and The Habit Burger Grill 381 units.
Known for its unique corporate culture, Yum! Brands emphasizes fun, recognition, and career development. The company invests heavily in its workforce to maximize their career potential, creating a diverse and inclusive environment where employees can thrive both personally and professionally.
Yum! Brands is also at the forefront of technological innovation in the fast-food industry. Led by Joe Park, the Chief Digital and Technology Officer, the company is leveraging artificial intelligence to transform its operations across all brands. By 2024, about 45% of Yum!'s sales were digital, highlighting a significant shift from traditional sales channels.
On the product front, Yum! Brands continuously innovates to meet consumer demands. For example, Pizza Hut recently introduced the Cheeseburger Melt, a unique fusion of pizza and burger elements, while KFC launched new Saucy Nuggets flavors for a limited time. Taco Bell, through its Live Más Scholarship program, is also investing in the future success of young people by awarding $10 million in scholarships in 2024.
Yum! Brands is not just about food; it's about community engagement and social responsibility. The company is involved in numerous initiatives, such as KFC’s Add Hope program in South Africa, which supports children's education and well-being.
Overall, Yum! Brands, Inc. stands out for its extensive global reach, innovative approach to technology and food, and commitment to a positive workplace culture and community impact.
Taco Bell announces its 'Taco Swap' initiative, commencing on May 9, allowing customers in over 25 international markets to exchange ordinary meals for free tacos. This campaign aims to engage Gen Z consumers with the #ISeeATaco movement, building brand loyalty through interactive experiences. Previous campaigns, including Tacos IRL, resulted in record sales. Taco Bell aims to expand its appeal globally, offering local taco varieties such as the Crunchy Taco in the UK and India. This strategy aligns with their goal to enhance international brand presence.
Yum! Brands reported first-quarter results for 2022, showcasing a 27% increase in GAAP EPS to $1.36, while EPS excluding special items fell 1% to $1.05. Worldwide system sales grew 8%, driven by KFC's 9% growth and Taco Bell's 8%. Digital sales reached a Q1 record of $6 billion, up 15% year-over-year. The company opened 997 new units, achieving 6% unit growth. Foreign currency translation negatively impacted operating profit by $14 million.
Pizza Hut is launching a month-long tour dubbed the 'Struggle Bus' starting at the NCAA Final Four in New Orleans on April 2-3, 2022. The bus aims to provide comfort for fans and students facing stress, offering lounge areas, power napping beds, and plenty of pizza. Following its debut, it will stop in Athens, GA, on April 28-29, partnering with the Betches podcast hosts for a special recording focused on dating. Pizza Hut’s Chief Marketing Officer emphasizes the initiative as a way to humorously address everyday struggles while promoting their products.
Jack Harlow, the multiple-GRAMMY nominated rapper, has partnered with KFC to introduce his favorite menu items, dubbed Jack Harlow's Kentucky Fried Favorites, available on the KFC app and KFC.com starting March 24, 2022. Featured items include the Spicy KFC Chicken Sandwich, Secret Recipe Fries, Extra Crispy Tenders, Mac & Cheese, and iconic biscuits. The rapper's collaboration reflects his Kentucky roots and aims to enhance KFC's brand appeal through celebrity engagement.
Kentucky Fried Chicken (KFC) announces the launch of the #KentuckyFriedGivingChallenge, a grant program providing $500,000 in cash grants to nonprofits addressing hunger in the U.S. The program encourages TikTok creators to submit videos showcasing their charitable work. 11 finalists will each receive $40,000, with the grand prize nonprofit winning an additional $60,000. Applications are open from Feb. 23 to March 4, 2022. KFC aims to leverage TikTok's platform to amplify philanthropic efforts in local communities, continuing its tradition of supporting those in need.
Yum! Brands reported strong results for Q4 and full-year 2021, with Q4 GAAP EPS at $1.11 (+3%) and full-year EPS at $5.21 (+77%). Full-year EPS excluding Special Items was $4.46 (+23%). The company opened a record 4,180 gross units in 2021 and achieved $22 billion in digital sales. System sales grew 13% for the year, with KFC leading at 16% growth. Despite overall positive metrics, Q4 EPS excluding Special Items declined by 12%. Yum! will host a conference call on February 9, 2022, to discuss its financial performance.
Yum! Brands, Inc. (NYSE: YUM) announced a quarterly dividend of $0.57 per share, payable on March 11, 2022 to shareholders of record by February 18, 2022. Operating over 52,000 restaurants across 150 countries, Yum! Brands is a leader in the chicken, pizza, and Mexican food sectors with brands such as KFC, Pizza Hut, and Taco Bell. The company is recognized for its corporate responsibility, being included in the 2021 Bloomberg Gender-Equality Index and the 2020 Dow Jones Sustainability Index.
Yum! Brands, in collaboration with the University of Louisville and Howard University, has launched the Yum! Franchise Accelerator, an innovative MBA elective program for underrepresented people of color and women. Through a five-month fellowship, ten MBA students will gain in-depth franchise training, mentoring, and scholarship opportunities. The program aims to create future franchisees for Yum!'s brands like KFC and Taco Bell. This initiative is part of Yum!'s $100 million commitment to equity and inclusion, enhancing entrepreneurship pathways.
KFC has launched its largest sandwich, the KFC Chicken Sandwich Snuggler, a nearly three-foot stuffed plushie, available exclusively on PillowPets.com for $99.99. This limited-edition item, inspired by KFC's popular chicken sandwich, aims to provide a fun and cuddly experience. The launch comes with two new meal deals available through KFC's app and website, featuring multiple chicken sandwiches and sides. The snuggler is a unique holiday gift for fans, but it does not have the taste of the actual KFC Chicken Sandwich.
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