Welcome to our dedicated page for Yum Brands news (Ticker: YUM), a resource for investors and traders seeking the latest updates and insights on Yum Brands stock.
News and press releases about Yum! Brands, Inc. (NYSE: YUM) highlight developments across its portfolio of KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants. The company and its subsidiaries regularly issue updates on menu promotions, seasonal offerings, marketing collaborations, financial results and corporate initiatives that affect the global system of over 62,000 restaurants in more than 155 countries and territories.
Recent announcements from Yum! Brands and its concepts include detailed campaigns from KFC and Pizza Hut, such as new value lineups, limited-time bundles and holiday-themed promotions. These releases describe how brands like KFC and Pizza Hut introduce offerings tied to occasions such as New Year’s Eve, the holiday season and the start of the year, often emphasizing comfort, value and themed packaging or merchandise. Taco Bell and Habit Burger & Grill are also covered in divisional performance updates and broader corporate communications.
Yum! Brands also publishes corporate news from its Louisville, Kentucky base, including quarterly earnings results, dividend declarations and strategic updates. For example, the company has reported third-quarter financial results, system sales trends by division and the initiation of a review of strategic options for the Pizza Hut brand. In addition, Yum! Brands has released a food trends report through its internal strategy agency, Collider Lab, describing cultural and consumer shifts in dining and how people use food experiences.
Investors and followers of YUM news can use this page to review company-issued information on promotions at KFC, Taco Bell, Pizza Hut and Habit Burger & Grill, as well as financial and governance disclosures from Yum! Brands, Inc. Bookmark this feed to access a consolidated view of brand-level campaigns, corporate strategy updates and other official communications related to the Yum! system.
KFC (NYSE:YUM) launched Sundays by KFC, a nationwide weekly digital deals program rolling out app- and web-exclusive offers every Sunday to promote comfort-focused eating without guilt. Initial offers run through early February and include a $5 off 6-piece deal (Jan 18), a $15 12-piece bucket (Jan 25), a $30 8-piece + 8 tenders feast (Feb 1) and a 20 wings for $20 game‑day pack (available starting Feb 2; promoted for Feb 8). Offers are available at participating restaurants; pricing, participation and availability may vary.
Pizza Hut (NYSE:YUM) launched a national "Pizza Before the Hut" campaign on January 7, 2026 with Tom Brady to promote the Big New Yorker pizza priced at $10. The program rewards the first college or pro quarterback who says "Pizza" immediately before "Hut" on a live nationally televised or cable game by awarding a free post-season Big New Yorker pizza party for that city.
The multi-channel effort includes a national ad starring Tom Brady as a Pizza Hut delivery driver and runs across TV, digital, and social. The 16" Big New Yorker features 6 XL foldable slices, a New York–style crust, and is available for a limited time at participating locations; prices, participation, and availability may vary.
KFC (NYSE:YUM) announced a January 6, 2026 rollout of a value-focused lineup that includes five $5 Bowls, a culinary collaboration with Matty Matheson, the return of $10 Tuesdays, and a branded accessory called Bowl-o-Ties. The five $5 Bowls include Matty's Cheesy Nuggy Gravy Bowl, Mac & Cheese Bowl, Mashed Potato Bowl, Spicy Mac & Cheese Bowl and Spicy Mashed Potato Bowl. A Canada-exclusive KFC menu tied to the launch is scheduled for January 19, 2026. The company cited consumer survey data about lunch affordability and New Year food resolutions to frame the promotion. Prices and participation may vary by market.
KFC (NYSE:YUM) announced a New Year’s Eve 2026 promotion on Dec. 18, 2025: a BOGO 8-piece Fried Chicken Bucket (dark meat only) available exclusively to KFC Rewards members via the KFC app and KFC.com for participating stores.
The campaign pairs KFC fried chicken with collaborators The Caviar Co. and Luc Belaire to promote a high–low at-home NYE pairing of fried chicken, caviar and sparkling wine. Offer details: redeem prior to checkout, limit 1 per account, taxes/tips/fees apply, cannot combine with other offers.
Pizza Hut relaunched its Big Dinner Box for National Pizza Month with a campaign starring NFL quarterback Josh Allen and a promotion with Pepsi. The value bundle includes two medium 1-topping pizzas, five breadsticks and eight boneless wings, starting at $19.99.
Marketing highlights include a Josh Allen spot tying the word “Hut” to football, a $2 2-Liter beverage promo using code PEPSISETHUT, new Crafted Flatzz starting at $5 (pricing until 5PM), and a Melts Monday deal with melts for $4.99 every Monday. Availability, prices, and participation vary; additional charges apply for extra toppings, taxes, tip, and delivery fees.
Yum! Brands (NYSE: YUM) released its first-ever 2026 Food Trends Report with Collider Lab, drawing on data from its 62,000+ restaurants to identify consumer shifts shaping dining in 2026.
Key themes: the Me-Me-Me Economy (solo orders up 52% since 2021; solo occasions 47% vs 31% in 2021), Choice Therapy (Build Your Own concepts and sauces driving positive sentiment), and Vibe-Matching (brand “cool” and specialty drinks influencing visits). The report highlights personalization, sauces, and beverages as emotional drivers of demand.
Pizza Hut (NYSE:YUM) announced a limited-edition collaboration with Tipsy Elves: a Triple Treat Box onesie sold for $89.95, available in men's and women's sizes (S–2XL) and timed for National Ugly Sweater Day on Dec 19, 2025. The Triple Treat Box bundle returns for the holidays and includes two medium one-topping pizzas, five breadsticks and a dessert in festive packaging. The onesie and bundle are available for a limited time at participating locations and online while supplies last.
Pizza Hut (NYSE:YUM) on Dec. 3, 2025 relaunched the seasonal Triple Treat Box and introduced a limited‑edition Tipsy Elves Triple Treat Box onesie tied to National Ugly Sweater Day. The Triple Treat Box includes two medium one‑topping pizzas, five breadsticks, and a choice of dessert in holiday packaging. The onesie mirrors the box design and is sold in men's and women's sizes (small–2XL) for $89.95. Both the food bundle and the onesie are available for a limited time at participating Pizza Hut locations and via the Pizza Hut website while supplies last.
Yum! Brands (NYSE: YUM) declared a quarterly cash dividend of $0.71 per share. The dividend is payable December 12, 2025 to shareholders of record at the close of business on December 2, 2025.
Yum! Brands operates a system of over 62,000 restaurants across more than 155 countries and territories under its KFC, Taco Bell, Pizza Hut and Habit Burger & Grill concepts. The company has received multiple corporate and sustainability recognitions in 2024–2025.
KFC (NYSE:YUM) launched a holiday menu on Nov 17, 2025 featuring the $25 Extra Crispy Festive Feast and a first-ever Gravy Flight with Signature Brown, White Peppercorn, and new Southwest Cheddar gravy. The Festive Feast includes an 8-piece Extra Crispy bucket, 4 biscuits, two large mashed potatoes and three 8‑oz gravy sides — positioned to feed a family of four.
Also returning is the Personal Pot Pie for $4.99 starting 11/17. Limited Cajun-style deep-fried turkey pre-orders available in select CA, CO, UT and WA locations. Holiday merch and limited in-store gift cards will be available; online e-gift cards sold at KFCShop.com. Prices and participation may vary.
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