YOURWAY CANNABIS BRANDS - YOURF STOCK NEWS

YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) has announced operational updates on Nov. 4, 2022, including responses to a management cease trade order and delays in releasing its 2021 Annual Financial Statements. The company has undergone significant changes, including a leadership overhaul and strategic transformation. YourWay aims to adapt to shifts in the Arizona cannabis market, which has seen a decline in the medicinal segment since recreational sales began. The company is focusing on enhancing brand offerings, including exclusive partnerships with brands like Old Pal and AIRO.

YourWay Cannabis Brands Inc. announced the resignation of CEO Jacob Cohen, who will remain President of Arizona Operations. Jakob Ripshtein, the Executive Chairman, takes over as Acting CEO. The Board is demanding repayment of amounts advanced to Ionic Brands Corp. The company is finalizing its audited annual financial statements for 2021 and interim financial statements for Q1 2022, aiming to lift a cease trade order from the British Columbia and Ontario Securities Commissions to allow trading on the Canadian Securities Exchange to resume.

YourWay Cannabis Brands held its annual general and special meeting on August 8, 2022, but it was terminated without any business due to pending audited financial statements for 2021 and interim financials for Q1 2022. The Company plans to reconvene after finalizing these statements and seeks to revoke a cease trade order issued on May 9, 2022, after which trading on the Canadian Securities Exchange is expected to resume. The Company is focused on expanding its cannabis brand portfolio across Arizona and California.

YourWay Cannabis Brands Inc. (CSE: YOUR, OTC: YOURF) announced that Executive Chairman Jakob Ripshtein will participate in an interview at the Benzinga Cannabis Capital Conference on April 21, 2022, in Miami. Mr. Ripshtein's talk will focus on the company's strategy to create a family of cannabis brands designed to connect with consumers. He emphasized the importance of building strong brands in the cannabis industry, leveraging extensive experience in consumer packaged goods. The conference aims to gather industry leaders and investors for networking and discussions.

YourWay Cannabis Brands announced the appointment of Sandra Ceccacci as Chief Financial Officer, effective April 4, 2022. Ceccacci brings over 25 years of experience, including a leadership role at Clearway Group and significant accomplishments at Element Financial Corporation. Her strategic vision is expected to enhance YourWay's operations and expansion into new markets. Former CFO Eula Adams will support the transition while remaining on the board. This leadership change is anticipated to strengthen YourWay's brand portfolio and drive shareholder value.

YourWay Cannabis Brands Inc. has commenced production of Old Pal products in Arizona, with initial shipments to dispensaries expected next week. This move follows a multi-year licensing agreement with Old Pal, allowing YourWay to manufacture and distribute various cannabis products in the state. The CEO of YourWay expressed pride in the launch, while Old Pal aims to enhance its brand presence nationally. Old Pal is recognized as a top cannabis brand in several states, reinforcing the partnership's potential impact on market growth and brand accessibility.

YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) has appointed Jakob Ripshtein as Executive Chairman, effective immediately. Ripshtein's experience includes previous roles at Aphria Inc. and Diageo Canada. He aims to enhance leadership across governance, finance, M&A, and commercial strategy while overseeing YourWay's expansion into new markets and brand categories. The company focuses on developing a consumer-centric portfolio to strengthen consumer connections in the cannabis industry.

YourWay Cannabis Brands has announced a multi-year exclusive licensing agreement with Airo Brands, granting them rights to manufacture and sell AIRO products in Arizona. This collaboration positions YourWay as a significant player in the cannabis market, aligning with their strategy of expanding brand offerings. AIRO, a leading inhalation product brand, enhances YourWay's portfolio and aims to reach a broader consumer base. This agreement is anticipated to accelerate growth and shareholder value.