YanGuFang Expands Whole Grain Food Offering On Leading E-Commerce Platforms
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SHANGHAI, China, Nov. 02, 2023 (GLOBE NEWSWIRE) -- YanGuFang International Group Co., Ltd. (the “Company” or “YanGuFang”) (Nasdaq: YGF), a health food company primarily engaged in the production, sourcing, research and development, and sales and distribution of oat and grain products across China and internationally, announced the debut of its new low glycemic index (“GI”) oat milk and oatmeal bars on JD.com this August, showcasing the remarkable progress in product innovation and the application of new technologies.
YanGuFang’s new series of low-GI oat-based whole grain products was developed in collaboration with the China National Research Institute of Food Fermentation Industries and in line with the “Healthy China 2030” blueprint, a national-level strategic plan for the health sector outlined by the State Council of the People’s Republic of China. The launch of these products on JD.com, one of China’s largest e-commerce platforms, underscores YangGuFang’s dedication to supporting the development of China’s public health with healthier food options backed by dietary science.
YangGuFang also invested in agricultural technology, and in particular, seed science. The Company took a role in the “Inner Mongolia Wuchuan County Oats Technology Academy” (the “Wuchuan Academy”) to foster the development of innovative new products and new technologies.
YanGuFang’s products have a track record in e-commerce channels. One of the Company’s flagship products, Germ Oatmeal, has achieved remarkable success on Douyin, the mainland China counterpart of TikTok, ranking as the "Best-Selling Instant Oatmeal" product in October 2023 in terms of sales volume on Douyin Mall, the online shopping platform on Douyin. Since its debut on Douyin in 2022, Germ Oatmeal has recorded an average annual sales volume of more than one million orders. The product has also maintained good sales volume by a substantial margin on various other e-commerce platforms, including Taobao.
Low-GI oat products and other whole grain foods are aligned with the push for healthier eating habits in China. In conjunction with China’s 2023 National Nutrition Week, a group of doctors and nutritionists recently launched an initiative to encourage consumers to choose germ oatmeal products for a balanced diet. The campaign targeted local communities in several cities in China.
YanGuFang’s Germ Oatmeal products have also gained momentum in overseas markets, offering international consumers a wider variety of healthy options. YanGuFang has continued to deepen its global presence following its 2023 Nasdaq listing. In the future, the Company plans to expand its footprint in key regions including the United States, Singapore, Thailand, Australia, the United Arab Emirates, Hong Kong, and Japan.
Mr. Junguo He, Chairman and Chief Executive Officer of YanGuFang, commented, “Our low-GI product offering and cutting-edge advancements in smart agriculture will enable us to respond to rising demand for healthier eating options and the urgency of adopting sustainable farming practices. As we look to the future, we are committed to driving growth in the quality, efficiency, and sustainability of our agricultural practices. We believe that these efforts will promote healthier diets among our customers and help advance our goal to become an agricultural technology innovator.”
About YanGuFang International Group Co., Ltd.
YanGuFang is a health food company engaged in the production, sourcing, research and development, sales and distribution of natural oat and whole grain products. The Company is committed to improving human health through its research to explore the nutritional benefits of its products. The Company has developed over 80 products in its natural oat and whole grain series. For more information, please visit the Company's website at http://ir.ygfang.com/.
Forward-Looking Statements
This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. Investors can identify these forward-looking statements by words or phrases such as "approximates," "assesses," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or similar expressions. These forward-looking statements are not guarantees of future performance and involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, which may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the Company's ability to develop and sell new or improved products and services, raise capital, deliver customer orders timely, execute its business plans, and attract and retain customers and skilled professionals; risks and uncertainties regarding fluctuations in earnings, fluctuations in foreign exchange rates, the impact of COVID-19 on the Company's businesses, and general economic conditions affecting the Company's industry and other risks contained in reports filed by the Company with the U.S. Securities and Exchange Commission (the "SEC"). The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's filings with the SEC, which are available, free of charge, on the SEC's website at www.sec.gov.
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