Yext Strengthens Tripadvisor Integration to Improve Hotel Discoverability

Rhea-AI Summary

Yext announced enhanced features for its Tripadvisor integration, enabling hospitality brands to manage over 40 listing fields, including amenities and dining options. This capability is unique to Yext, which boosts visibility; listings with detailed profiles see 52% more clicks. The company emphasizes that such data-driven listings align with evolving consumer preferences, enhancing hotel discoverability and potentially increasing high-intent traffic. This innovation reinforces Yext's leadership in the Local Listings Management category, as it continues to sync information across over 100 million locations.

Positive

• Enhanced Tripadvisor integration allows management of over 40 fields.
• Listings with complete profiles receive 52% more clicks.
• Unique offering strengthens Yext's market position.

Negative

• None.

Hospitality brands now have even greater control over their Tripadvisor listings with added support for review monitoring and hotel-specific attributes.

NEW YORK, June 23, 2022 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the Answers company, today announced the availability of new features for hospitality brands leveraging its Tripadvisor integration. The upgraded integration now supports more than 40 fields and allows hoteliers to add available options for recreation, dining, parking, and more.

The ability to manage such complete listings on Tripadvisor is currently unique to Yext, and of particular importance since, according to Yext customer data, location listings with more complete and optimized profiles receive 52% more clicks when compared against those that have fewer fields populated.

"Consumer preferences have changed. Travelers now rely on star ratings, customer reviews, business descriptions, property photos, amenities, and dozens of other data points before making any sort of informed decision," said Marc Ferrentino, President and Chief Operating Officer at Yext. "Hospitality brands that provide this level of detail will outperform their competitors every time. With Yext, it's never been easier for hoteliers to capture high-intent traffic from listings on Tripadvisor and hundreds of other places."

Yext syncs critical business information to more than 100 million location listings and pushes over a billion updates annually across the industry's largest network of direct integration partners, which includes platforms like Google, Amazon Alexa, Apple Maps, Facebook, and many others. Added support for hotel-specific attributes on Tripadvisor is the latest example of continued innovation that has propelled Yext to the top of G2's Local Listings Management category for eight consecutive quarters.

"We're excited to partner with Yext to give hospitality brands more control over their listings," said Andy Roebuck, Group Head, Content Solutions at Tripadvisor. "With an increased level of detail on profiles, hotels are more likely to be discovered and travelers can more confidently evaluate their options when planning any sort of trip. Ultimately, content is key to success and Yext represents a great way for businesses to achieve that success on Tripadvisor."

Read more about the integration updates and explore Yext's best-in-class Location Listings solution here.

About Yext

Yext (NYSE: YEXT) is the Answers company and is on a mission to empower every company in the world to provide authoritative answers to every question about their organization. Yext leverages AI to collect and organize a company's information and deliver it — in the form of answers — to customers, employees, and partners. Yext's Answers Platform works by pulling in information, organizing it into a Knowledge Graph and then delivering it via a set of platform services, including Listings, Search, Pages & Reviews. Brands like Verizon, Subway, and Marriott — as well as organizations like the U.S. State Department — trust Yext to radically improve their business and deliver perfect answers everywhere.

CONTACT: Gordon Knapp, pr@yext.com

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SOURCE Yext, Inc.

FAQ

What new features has Yext introduced for Tripadvisor integration?

Yext now supports more than 40 fields for hospitality brands, allowing them to manage detailed listings.

How does Yext's integration impact hotel discoverability?

Hotels with more complete listings on Tripadvisor are likely to receive 52% more clicks, improving their visibility.

When was the announcement about Yext's Tripadvisor features made?

The announcement was made on June 23, 2022.

What is the significance of Yext's new Tripadvisor features?

These updates provide hospitality brands with better control over their listings, aligning with changing consumer preferences.

How does Yext support hospitality brands with their Tripadvisor listings?

Yext syncs critical business information to over 100 million locations, enhancing listing completeness and optimization.