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Yext Appoints Raianne Reiss as Chief Marketing Officer
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
Yext has appointed Raianne Reiss as its new Chief Marketing Officer, effective immediately. With over 20 years of experience, including leadership roles at Elastic and Amazon Web Services, Reiss will drive Yext's global marketing strategies and enhance brand demand. Reporting to Marc Ferrentino, President and COO, she aims to fuel Yext's growth and expand its market presence. Reiss emphasized the importance of providing relevant digital experiences to customers and is excited to collaborate with the Yext community.
Positive
Raianne Reiss brings over 20 years of technology marketing experience to Yext.
Her previous roles at Elastic and AWS are expected to inform effective marketing strategies.
Reiss aims to enhance the Yext brand and drive demand for its solutions.
Negative
None.
Reiss joins Yext from search software provider Elastic, bringing over 20 years’ experience in growing revenue for enterprise tech organizations
NEW YORK--(BUSINESS WIRE)--
Yext, Inc. (NYSE: YEXT), the Answers Company, today announced that Raianne Reiss, a veteran with more than 20 years of global technology marketing experience, has joined Yext as Chief Marketing Officer to spearhead the company’s ambitious growth objectives. Raianne will report directly to Marc Ferrentino, President and Chief Operating Officer, and will serve on Yext’s leadership team.
Software industry veteran Raianne Reiss has been appointed as Yext's Chief Marketing Officer (Photo: Yext)
With extensive marketing, product, and sales leadership experience from Elastic, Amazon Web Services, Juniper Networks, Tellabs, and 3Com, Reiss will be a strong asset to Yext in fueling the next phase of company growth. Reiss will oversee Yext’s global marketing organization and be responsible for building and strengthening the Yext brand and increasing demand for Yext solutions globally.
“Raianne is a seasoned marketing leader,” said Marc Ferrentino, President and Chief Operating Officer at Yext. “She has deep expertise in our key audience segments and the customer-centric approach that it takes to further enable our customers’ success and bring new users into the Yext community. Raianne brings a passion not only for marketing, but also a strong track record of building high-performing teams and cultures that attract, develop, and retain top talent. We are excited to welcome her to the team.”
Reiss is a globally recognized, results-driven marketing executive who has led large teams and transformed organizations to support rapid growth and scale. Prior to her time at Elastic, Reiss served as Head of Americas Marketing at AWS, where she led and developed marketing strategy across the US, Canada, and Latin America.
“Yext is at a pivotal moment as it builds on past success to expand market opportunities,” said Reiss. “Customers expect relevant, actionable answers and seamless digital experiences whenever they seek information. Yext has an incredible platform and solution set with a strong story to tell. I’m excited to join the team and look forward to partnering with our customers and community to help them unlock new and innovative digital experiences.”
About Yext Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.
