Yext Adds Support for New Google Pickup and Delivery Options

Rhea-AI Summary

Yext has introduced new features for restaurant brands, enabling them to manage pickup and delivery options via Google Business Profiles. This enhancement allows consumers to place orders directly through third-party services or a restaurant's website, thereby increasing user confidence while ordering. The implementation of Google Place Actions may enhance locations' visibility in organic search results. Yext's commitment to improving publisher integrations positions it as a leader in digital customer engagement, with over a billion updates annually across major platforms.

Positive

• New functionality enhances pickup and delivery management for restaurant brands.
• Increased consumer assurance when ordering via Google Business Profiles.
• Potential improvement in search result rankings for restaurants using Place Actions.
• Over 100 million location listings managed and boosted engagement.

Negative

• None.

Restaurant brands can now take advantage of Google Place Actions to further customize their business listings.

NEW YORK--(BUSINESS WIRE)-- Yext, Inc. (NYSE: YEXT), the Answers Company, today announced the addition of new functionality that will allow restaurant brands to manage pickup and delivery options on their Google Business Profiles.

Yext has added functionality that will allow restaurant brands to manage pickup and delivery options on their Google Business Profiles. (Graphic: Yext)

Google Place Actions are featured prominently on knowledge panels and allow users to place orders through third-party services or a restaurant’s website. Profiles without these options display text that reads “may offer delivery” and “may offer pickup.” Adding Place Action links gives consumers greater assurance when ordering from a restaurant, and may also improve a location’s rank in organic search results.

“We are committed to continually improving our publisher integrations, “ said Marc Ferrentino, President and Chief Operating Officer at Yext. “Consumers are increasingly likely to opt for delivery or takeout options when they browse through a list of restaurants online. With Yext, any restaurant brand can now leverage Google Place Actions on their listings to increase engagement, drive more business, and improve the overall digital customer experience.”

Yext syncs critical business information to more than 100 million location listings and pushes over a billion updates annually across the industry’s largest network of direct integration partners, which includes platforms like Google, Amazon Alexa, Apple Maps, Facebook, and many others. Added support for Google Place Actions is the latest example of continued innovation that has propelled Yext to the top of G2’s Local Listings Management category for nine consecutive quarters.

Read more about the integration updates and explore Yext’s award-winning Location Listings solution here.

About Yext

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

SOURCE Yext, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221129005336/en/

Public Relations

Gordon Knapp

pr@yext.com



Investor Relations

Nils Erdmann

ir@yext.com

Source: Yext, Inc.

FAQ

What new features has Yext introduced for restaurant brands?

Yext has introduced new functionality that allows restaurant brands to manage pickup and delivery options on their Google Business Profiles.

How do Google Place Actions benefit restaurant listings?

Google Place Actions enable restaurants to allow customers to place orders more confidently, improving the likelihood of engagement and potential sales.

What impact do Place Actions have on search rankings?

Adding Place Action links may improve a restaurant's visibility in organic search results.

How many updates does Yext push annually?

Yext pushes over a billion updates annually across its network of direct integration partners.

What is Yext's position in local listings management?

Yext has been ranked at the top of G2’s Local Listings Management category for nine consecutive quarters.