Yext acquires Places Scout, Strengthens Competitive Intelligence and Benchmarking Capabilities
Yext (NYSE: YEXT) has announced the acquisition of Places Scout, a leading local SEO and location intelligence platform. The acquisition strengthens Yext's competitive intelligence and benchmarking capabilities in digital presence management, particularly important as AI-driven search channels evolve.
Places Scout provides real-time, location-based insights that help brands assess performance, track competitors, and optimize visibility across search channels. The integration will enhance Yext's ability to provide brands with comprehensive market position analysis and actionable insights at both national and local levels.
This strategic move follows Yext's recent acquisition of Hearsay Systems and reinforces its position in comprehensive digital presence management. Additionally, Yext has updated its financial outlook, expecting results for Q4 and fiscal year 2025 to be in-line with or above previously stated guidance ranges, despite FX headwinds.
Yext (NYSE: YEXT) ha annunciato l'acquisizione di Places Scout, una piattaforma leader nel SEO locale e nell'intelligenza location-based. Questa acquisizione rafforza le capacità di intelligenza competitiva e benchmarking di Yext nella gestione della presenza digitale, un aspetto particolarmente importante mentre i canali di ricerca guidati dall'IA evolvono.
Places Scout offre approfondimenti in tempo reale basati sulla posizione che aiutano i brand a valutare le proprie performance, monitorare i concorrenti e ottimizzare la visibilità attraverso i canali di ricerca. L'integrazione migliorerà la capacità di Yext di fornire ai brand un'analisi completa della posizione di mercato e approfondimenti praticabili sia a livello nazionale che locale.
Questa mossa strategica segue l'acquisizione recente di Hearsay Systems da parte di Yext e rafforza la sua posizione nella gestione completa della presenza digitale. Inoltre, Yext ha aggiornato le proprie previsioni finanziarie, aspettandosi risultati per il quarto trimestre e l'anno fiscale 2025 in linea o superiori ai range di guida precedentemente comunicati, nonostante le difficoltà legate ai tassi di cambio.
Yext (NYSE: YEXT) ha anunciado la adquisición de Places Scout, una plataforma líder en SEO local e inteligencia basada en localización. Esta adquisición fortalece las capacidades de inteligencia competitiva y benchmarking de Yext en la gestión de la presencia digital, un aspecto particularmente importante a medida que los canales de búsqueda impulsados por IA evolucionan.
Places Scout proporciona información en tiempo real basada en la ubicación que ayuda a las marcas a evaluar su rendimiento, seguir a los competidores y optimizar la visibilidad a través de los canales de búsqueda. La integración mejorará la capacidad de Yext para proporcionar a las marcas un análisis exhaustivo de la posición en el mercado y conocimientos prácticos tanto a nivel nacional como local.
Este movimiento estratégico sigue a la reciente adquisición de Hearsay Systems por parte de Yext y refuerza su posición en la gestión integral de la presencia digital. Además, Yext ha actualizado sus proyecciones financieras, esperando que los resultados para el cuarto trimestre y el año fiscal 2025 estén alineados o por encima de los rangos de orientación previamente establecidos, a pesar de los vientos en contra de FX.
Yext (NYSE: YEXT)는 Places Scout를 인수했다고 발표했습니다. Places Scout는 지역 SEO 및 위치 인텔리전스 플랫폼의 선두주자입니다. 이번 인수는 디지털 존재 관리에서 Yext의 경쟁 정보 및 벤치마킹 능력을 강화하여, AI 기반 검색 채널이 발전함에 따라 특히 중요합니다.
Places Scout는 브랜드가 성과를 평가하고 경쟁자를 추적하며 검색 채널에서 가시성을 최적화할 수 있도록 실시간 위치 기반 인사이트를 제공합니다. 이 통합은 Yext가 브랜드에 시장 위치 분석과 실용적인 인사이트를 국가 및 지역 수준 모두에서 포괄적으로 제공할 수 있는 능력을 향상시킬 것입니다.
이 전략적 움직임은 Yext의 최근 Hearsay Systems 인수에 이어 이루어졌으며, 포괄적인 디지털 존재 관리에서의 Yext의 입지를 강화합니다. 또한 Yext는 재무 전망을 업데이트하여, 2025 회계 연도 및 4분기 결과가 이전에 제시된 예상 범위와 일치하거나 그 이상이 될 것으로 기대한다고 밝혔습니다. 이는 환율 변동으로 인해 어려움이 있더라도 마찬가지입니다.
Yext (NYSE: YEXT) a annoncé l'acquisition de Places Scout, une plateforme leader en SEO local et intelligence de localisation. Cette acquisition renforce les capacités d'intelligence concurrentielle et de benchmarking de Yext dans la gestion de la présence numérique, ce qui est particulièrement important à mesure que les canaux de recherche alimentés par l'IA évoluent.
Places Scout fournit des informations en temps réel basées sur la localisation qui aident les marques à évaluer leur performance, à suivre les concurrents et à optimiser leur visibilité sur les canaux de recherche. L'intégration améliorera la capacité de Yext à fournir aux marques une analyse complète de leur position sur le marché ainsi que des insights exploitables tant au niveau national que local.
Cette démarche stratégique fait suite à l'acquisition récente de Hearsay Systems par Yext et renforce sa position dans la gestion complète de la présence numérique. De plus, Yext a mis à jour ses prévisions financières, s'attendant à ce que les résultats du quatrième trimestre et de l'année fiscale 2025 soient conformes ou supérieurs aux plages d'orientation précédemment communiquées, malgré les vents contraires liés aux taux de change.
Yext (NYSE: YEXT) hat die Übernahme von Places Scout angekündigt, einer führenden Plattform für lokale SEO und Standortintelligenz. Die Akquisition stärkt Yexts Wettbewerbsintelligenz und Benchmarking-Fähigkeiten im Management der digitalen Präsenz, was besonders wichtig ist, da sich KI-gesteuerte Suchkanäle weiterentwickeln.
Places Scout bietet Echtzeit-Standortdaten, die Marken helfen, ihre Leistung zu bewerten, Wettbewerber zu verfolgen und die Sichtbarkeit über Suchkanäle hinweg zu optimieren. Die Integration wird Yexts Fähigkeit verbessern, Marken eine umfassende Marktpositionanalyse und umsetzbare Erkenntnisse sowohl auf nationaler als auch auf lokaler Ebene zu bieten.
Dieser strategische Schritt folgt Yexts jüngster Übernahme von Hearsay Systems und verstärkt dessen Position im umfassenden Digital Presence Management. Darüber hinaus hat Yext seinen finanziellen Ausblick aktualisiert und erwartet, dass die Ergebnisse für Q4 und das Geschäftsjahr 2025 im Einklang mit oder über den zuvor genannten Prognosebereichen liegen werden, trotz der Herausforderungen durch Wechselkursveränderungen.
- Strategic acquisition enhancing competitive intelligence capabilities
- Financial outlook for Q4 and FY2025 expected to meet or exceed previous guidance
- Expansion of service offerings through proprietary local search and reputation data
- Experiencing FX headwinds in the current period
Insights
The acquisition of Places Scout marks a significant strategic expansion in Yext's capabilities, particularly timely as AI reshapes the digital presence management landscape. The deal presents three key strategic advantages:
First, the integration of Places Scout's proprietary local search and reputation data with Yext's platform creates a powerful data moat. This combination enables enterprise clients to receive more comprehensive competitive intelligence and actionable insights, potentially increasing customer retention and wallet share.
Second, the timing aligns perfectly with the rising importance of AI in search, where structured data and analytics capabilities become important differentiators. By combining Places Scout's real-time analytics with Yext's digital presence platform, the company strengthens its position in the evolving AI-driven search ecosystem.
Third, this acquisition, following the Hearsay Systems deal, reveals an aggressive but focused M&A strategy targeting complementary capabilities. This approach could accelerate Yext's platform evolution from traditional digital presence management to a more comprehensive intelligence and optimization solution.
The company's maintained guidance despite FX headwinds suggests strong underlying business momentum and confidence in their execution capability. The strategic benefits of both recent acquisitions could potentially drive revenue synergies through:
- Enhanced product offering leading to higher average contract values
- Improved competitive positioning in enterprise deals
- Cross-selling opportunities across the combined customer base
- Increased platform stickiness through deeper integration of critical functionalities
Acquisition reinforces Yext’s leadership in digital presence management, providing brands with deeper insights to compete in both traditional and AI-driven search
As search evolves and AI-driven channels reshape how customers find information, visibility alone is not enough. Brands need a precise, data-driven understanding of their performance, who they compete with, and how to improve. Together, they provide brands with a full view of their market position and the insights needed to take action at national and local levels.
“Places Scout has been a trusted provider of local search intelligence for nearly a decade,” said Michael Walrath, CEO and Chair of the Board at Yext. “Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition. As AI search and AI agents transform how customers find information, we are committed to giving brands the insights they need to take control of their digital presence and win. We are thrilled to welcome the Places Scout team to Yext.”
This acquisition reinforces Yext’s position as the most comprehensive platform for digital presence management and follows Yext’s recent acquisition of Hearsay Systems. With Places Scout’s proprietary local search and reputation data, Yext deepens its investment in helping brands connect with customers everywhere they search, discover, and engage.
“Yext has redefined how brands manage their digital presence, while Places Scout has pioneered search intelligence and benchmarking,” said Mark Kabana, CEO of Places Scout. “Together, we’re combining structured data expertise with deep search analytics to give brands a more powerful way to uncover opportunities, refine strategy, and outperform the competition. As we’ve always said, ‘With better data, you can make better decisions.’ Now, as part of Yext, we’re giving brands unmatched intelligence to adapt, compete, and lead in an AI-driven search world.”
Fourth Quarter and Fiscal Year 2025 Outlook
Today, Yext updated its financial outlook and, despite FX headwinds experienced in the period, now expects its results for the fourth quarter and fiscal year ended January 31, 2025 to be in-line with or above its previously stated guidance ranges as provided in its quarterly shareholder letter issued December 4, 2024.
About Yext
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator. To learn more about Yext, visit Yext.com or find us on LinkedIn and X.
Forward-Looking Statements
This press release includes "forward-looking statements" including, without limitation, statements regarding Yext's expectations, beliefs, intentions, or strategies regarding the future, including the effects, benefits, and challenges of its acquisition and integration of Places Scout. You can identify forward-looking statements by the use of terminology such as "believe", "expect", "will", "should," "could", "estimate", "anticipate" or similar forward-looking terms. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. The following factors, among others, could cause or contribute to such differences: difficulties integrating the business and technology of Places Scout, the risk that the benefits described in this release are not realized, and whether all offerings and capabilities will be available as stated in this release. All forward-looking statements are based on information available to Yext on the date hereof, and Yext assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250210615540/en/
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Source: Yext, Inc.
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