YERBAE BRANDS CORP - YERBF STOCK NEWS

Yerbaé Brands Corp. (YERB.U) announces strategic partnership with Mariano's, a subsidiary of Kroger, for distribution expansion in the greater Chicago region.

Yerbaé Brands Corp. (YERB.U) launches a sweepstakes offering two tickets to the Bowl Game in Atlanta, GA as part of its partnership with Happy Valley United, allowing fans to enter by preordering the exclusive plant-based energy drink, Happy Valley Blue Razz.

Yerbaé Brands Corp. (Yerbaé) has announced a strategic partnership with Grey Eagle Distributors, the largest Anheuser-Busch beer distributor in Missouri and one of the largest in the Midwest. This partnership will significantly expand Yerbaé's distribution network, particularly in Missouri, and leverage Grey Eagle's expertise and experience in beverage distribution. The alliance aims to make Yerbaé's plant-based energy beverages more accessible to consumers seeking healthier alternatives, aligning with evolving trends in the beverage industry.

Yerbaé Brands Corp. (Yerbaé) reported a record net revenue of US$3 million in Q3 2023, up 57% from US$1.9 million in Q3 2022. The company also achieved a remarkable $10M in net revenue for the nine-month period ended September 30, 2023. Yerbaé maintained a strong gross margin at 53% and announced the launch of two new flavors, Lemonade and Yuzu Lime, along with continued expansion into additional club stores and the appointment of sports luminaries to its Advisory Board. The company also secured investments from notable athletes and coaches, indicating a growing demand for its beverages and a commitment to sustainable distribution growth.

Yerbaé Brands Corp. (Yerbaé) announced a national partnership with Happy Valley United (HVU), introducing a plant-based energy drink called Happy Valley Blue Razz. The exclusive drink and custom can will support the HVU mission and Penn State student-athletes. Yerbaé's Happy Valley Blue Razz can be preordered at yerbae.com/happyvalleyunited, with a portion of the proceeds directed to HVU. The partnership aims to fuel the community with an all-natural, zero sugar, zero calorie energy drink, inspired by the blueberries and raspberries that grow around State College.

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF) expands its partnership with Sprouts Farmers Markets, introducing Yerbaé into a new front cooler placement across 250 locations. This move amplifies visibility and accessibility for consumers. The expansion will result in increased distribution in key regions, including Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida, and Tennessee. Yerbaé's mission to offer health-conscious beverage choices aligns with Sprouts' commitment to high-quality natural products. The strategic positioning near check stand registers ensures convenience for health-conscious shoppers. The authorization to expand into Sprouts' front-end coolers is expected to be implemented in the new year.

Yerbaé Brands Corp. (YERB.U; YERBF) announces a significant expansion of its distribution network, partnering with CL Vending to bring its range of 16oz flavors to 152 markets across Northwest Indiana & Illinois. This strategic partnership will bring Yerbaé products to a range of foodservice establishments, including St. Franciscan hospitals and Purdue extension campuses within Higher Ed. The expansion includes two new skus, Watermelon Strawberry and Iced Triple Berry, and reflects Yerbaé's commitment to growth and dedication to offering high-quality, health-conscious beverages.

Yerbaé Brands Corp. (YERB.U, YERBF) authorizes full distribution with BE's, a Canteen franchisee, expanding its reach to 282 markets and nearly 1,000 vending machines in Green Bay and northern Wisconsin. The company will offer Black Cherry Pineapple and Mango Passionfruit SKUs, enhancing beverage choices in corporate offices, higher education campuses, fitness centers, and gyms.

Yerbaé Brands Corp. CEO Todd Gibson will join the FORCE Family Webinar to discuss Yerbaé's disruption of the $21B U.S. energy drinks market, leveraging his experience from launching popular beverages.