Yelp Announces New and Enhanced Advertising Features for National and Multi-location Businesses
Yelp Inc. (NYSE:YELP) has announced its Summer Ad Product Release, introducing new features for multi-location services businesses and national advertisers. Key updates include:
1. Request a Quote for Brands with a new Leads API, allowing national services businesses to manage leads across multiple locations.
2. Extension of Yelp Guaranteed, Verified License, and Portfolio to national services businesses.
3. Introduction of Spotlight video ads in the business page photo grid.
4. Expansion of Yelp Audiences to audio and connected TV platforms.
5. A new conversion API for improved advertiser measurement without relying on cookies.
These updates aim to help businesses generate and manage high-intent leads more effectively, while providing national advertisers with enhanced ad formats and measurement tools.
Yelp Inc. (NYSE:YELP) ha annunciato il suo Rilascio del Prodotto Pubblicitario Estivo, introducendo nuove funzionalità per le aziende di servizi multi-locazione e per gli inserzionisti nazionali. Le principali novità includono:
1. Richiesta di un Preventivo per i Marchi con una nuova API per i Lead, che consente alle aziende di servizi nazionali di gestire i lead su più località.
2. Estensione di Yelp Garantito, Licenza Verificata e Portafoglio per le aziende di servizi nazionali.
3. Introduzione di spotlight video ads nella griglia fotografica della pagina aziendale.
4. Espansione di Yelp Audiences a piattaforme audio e TV collegate.
5. Una nuova API di conversione per migliorare la misurazione degli inserzionisti senza fare affidamento sui cookie.
Questi aggiornamenti mirano ad aiutare le aziende a generare e gestire lead ad alta intenzione in modo più efficace, fornendo agli inserzionisti nazionali formati pubblicitari migliorati e strumenti di misurazione.
Yelp Inc. (NYSE:YELP) ha anunciado su Lanzamiento del Producto Publicitario de Verano, introduciendo nuevas características para negocios de servicios de múltiples ubicaciones y anunciantes nacionales. Las actualizaciones clave incluyen:
1. Solicitar un Presupuesto para Marcas con una nueva API de Leads, permitiendo que los negocios de servicios nacionales gestionen leads en múltiples ubicaciones.
2. Extensión de Yelp Garantizado, Licencia Verificada y Portafolio para negocios de servicios nacionales.
3. Introducción de anuncios de video en Spotlight en la cuadrícula de fotos de la página comercial.
4. Expansión de Yelp Audiences a plataformas de audio y TV conectadas.
5. Una nueva API de conversión para mejorar la medición de los anunciantes sin depender de cookies.
Estas actualizaciones tienen como objetivo ayudar a las empresas a generar y gestionar leads de alta intención de manera más efectiva, al tiempo que proporcionan a los anunciantes nacionales formatos de anuncios mejorados y herramientas de medición.
Yelp Inc. (NYSE:YELP)는 여름 광고 제품 출시를 발표하며 다중 위치 서비스 비즈니스와 국내 광고주를 위한 새로운 기능을 도입했습니다. 주요 업데이트 내용은 다음과 같습니다:
1. 브랜드 견적 요청을 위한 새로운 리드 API로, 국내 서비스 비즈니스가 여러 위치에서 리드를 관리할 수 있게 합니다.
2. 국내 서비스 비즈니스에 Yelp 보장, 인증된 라이센스 및 포트폴리오의 확장을 제공합니다.
3. 비즈니스 페이지 사진 그리드에 스포트라이트 비디오 광고를 도입합니다.
4. 오디오 및 연결된 TV 플랫폼으로 Yelp 청중의 확장.
5. 쿠키에 의존하지 않고 광고주의 측정을 개선하기 위한 새로운 전환 API.
이러한 업데이트는 기업이 높은 의도를 가진 리드를 보다 효과적으로 생성하고 관리하는 데 도움이 되며, 국내 광고주에게는 향상된 광고 형식과 측정 도구를 제공합니다.
Yelp Inc. (NYSE:YELP) a annoncé son Lancement de Produit Publicitaire d'Été, présentant de nouvelles fonctionnalités pour les entreprises de services multi-locations et les annonceurs nationaux. Les mises à jour clés comprennent :
1. Demande de Devis pour les Marques avec une nouvelle API de Leads, permettant aux entreprises de services nationales de gérer les leads à travers plusieurs emplacements.
2. Extension de Yelp Garanti, Licence Vérifiée et Portefeuille aux entreprises de services nationales.
3. Introduction de publicités vidéo en Spotlight dans la grille photo de la page d'entreprise.
4. Expansion de Yelp Audiences sur les plateformes audio et TV connectées.
5. Une nouvelle API de conversion pour une meilleure mesure des annonceurs sans dépendre des cookies.
Ces mises à jour visent à aider les entreprises à générer et à gérer des leads à forte intention de manière plus efficace, tout en fournissant aux annonceurs nationaux des formats publicitaires améliorés et des outils de mesure.
Yelp Inc. (NYSE:YELP) hat seine Sommer-Werbeprodukteinführung angekündigt und neue Funktionen für Unternehmen mit mehreren Standorten und nationale Werbetreibende vorgestellt. Zu den wichtigsten Updates gehören:
1. Angebotsanfrage für Marken mit einer neuen Lead-API, die nationalen Dienstleistungsunternehmen die Verwaltung von Leads an mehreren Standorten ermöglicht.
2. Erweiterung von Yelp Garantiert, Verifiziertes Lizenz und Portfolio für nationale Dienstleistungsunternehmen.
3. Einführung von Spotlight-Videowerbung im Fotobereich der Unternehmensseite.
4. Erweiterung von Yelp Audiences auf Audio- und vernetzte TV-Plattformen.
5. Eine neue Konvertierungs-API zur Verbesserung der Werbemessung ohne Cookie-Abhängigkeit.
Diese Updates zielen darauf ab, Unternehmen zu helfen, hochintentionale Leads effektiver zu generieren und zu verwalten, während nationale Werbetreibende mit verbesserten Anzeigenformaten und Messinstrumenten unterstützt werden.
- Introduction of Request a Quote for Brands with Leads API for multi-location lead management
- Expansion of Yelp Guaranteed, Verified License, and Portfolio to national services businesses
- Launch of Spotlight video ads in business page photo grid for increased visibility
- Extension of Yelp Audiences to audio and connected TV platforms for broader reach
- Implementation of new conversion API for improved advertiser measurement
- None.
Insights
Yelp's announcement of new advertising features and tools can potentially lead to a positive impact on its stock price. By expanding its offering to multi-location and national advertisers, Yelp is positioning itself to tap into a larger market segment. The introduction of tools like the Leads API and conversion API can enhance the efficiency and effectiveness of ad campaigns, likely increasing the appeal of Yelp's advertising platform. This could result in higher revenue from advertising, a key source of income for Yelp. Furthermore, the expansion of Spotlight Ads and Yelp Audiences to new platforms such as audio and connected TV provides additional revenue streams and enhances its market reach.
From a market perspective, Yelp's enhanced features and tools are a strategic move to stay competitive in the digital advertising space. The expansion to connected TV and audio platforms aligns with the increasing consumer shift towards these media. The integration of these new ad formats can attract advertisers who are looking to leverage multi-channel strategies. Additionally, the inclusion of features like Yelp Guaranteed and Verified License adds an extra layer of trust and credibility, which can be a significant differentiator in the competitive landscape of online advertising.
The introduction of the Leads API and conversion API showcases Yelp's commitment to leveraging technology to enhance user experience and advertiser ROI. The Leads API allows for real-time lead management across multiple locations, which is a significant improvement for national brands managing numerous outlets. This can streamline operations and improve efficiency. The conversion API, which offers a cookie-less way to measure ad effectiveness, is particularly timely given the increasing focus on privacy regulations and the eventual phasing out of third-party cookies. This move not only future-proofs Yelp's advertising solutions but also provides more accurate and reliable data for advertisers.
Request a Quote for Brands, Yelp Guaranteed and more help multi-location services businesses generate and manage high-intent leads; Spotlight video ads, the expansion of Yelp Audiences for audio platforms, and a new conversion API strengthen Yelp’s advertising offering for national advertisers
Yelp’s Summer Ad Product Release includes a suite of new features for multi-location services businesses like Request a Quote for Brands, as well as new and expanded ad formats and measurement tools for national advertisers. (Graphic: Business Wire)
“Yelp has long been committed to providing multi-location advertisers with innovative products and features that enable them to reach and engage our high-intent audience at the local level," said Craig Saldanha, chief product officer at Yelp. “Request a Quote is one of our most popular products for local services businesses, and we’re excited to expand this lead-generating product to national brands. Through streamlined lead management, as well as our expanded offering of advertising solutions and measurement tools, Yelp is empowering national businesses to thrive and delivering more value to advertisers, while helping consumers make informed decisions with confidence.”
Yelp releases a suite of features for multi-location services businesses, enabling them to seamlessly generate and manage high-intent leads
As Yelp’s fastest-growing category, home services businesses have found notable success on the platform according to advertiser feedback, as the company has prioritized building innovative features that help them reach and connect with relevant customers. For the first time, Yelp is expanding a suite of services features to brands and multi-location businesses, including Request a Quote with a new Leads API, Yelp Guaranteed, Portfolio, and Verified License.
- Request a Quote for Brands: Initially introduced in 2016 as a feature to help consumers request quotes from local service pros, and help local businesses more easily generate relevant leads, Request a Quote is now available for multi-location brands. National services businesses can now better reach Yelp’s high-intent consumers, and manage leads across all their locations seamlessly within their existing customer management tools through Yelp’s new Leads API – eliminating the need to manually manage leads from multiple Yelp pages.
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Yelp Guaranteed: As a part of Request a Quote for Brands suite of features, Yelp is extending the Yelp Guaranteed customer satisfaction program, which offers up to
$2,500 - Verified License and Portfolio: National services businesses are now eligible for Yelp’s Verified License program and Portfolio feature when they enable Request a Quote. Verified License helps consumers easily find businesses with valid trade licenses, making it simpler for them to make confident decisions when choosing a business for their project, and Portfolio allows businesses to showcase their specialties through a photo collection of projects.
"As we aim to attract more potential customers interested in moving services, Request a Quote has become an important part of our lead generation strategy,” said Ross Sapir, president of Roadway Moving, on the strong results the company saw from an early test. “Yelp's Leads API enhances our ability to manage leads from Yelp by enabling direct communication with our customers across multiple locations and managing these relationships in real time. This streamlined process makes it easier for our sales team to use, and ultimately drives more business.”
Expanded ad formats and new measurement tools drive more value to national advertisers
As part of Yelp's expanded product offering to help national advertisers reach and engage high-intent audiences, the company introduced new and enhanced features for Spotlight Ads and Yelp Audiences, as well as a new conversion API that will help advertisers more effectively measure their ads.
- More Spotlight Ads placements: Yelp expanded Spotlight Ads video placements to also appear within the Yelp business page photo grid, a highly trafficked destination, helping advertisers reach even more consumers across the platform. Originally launched in 2022 on Yelp’s home feed, video and photo Spotlight Ads have been an effective ad unit for national location and non-location-based businesses to reach Yelp's users at scale.
- Yelp Audiences expands to audio and connected TV platforms: Yelp Audiences now has even more reach on connected TV (CTV) and audio platforms. Audio ads enable advertisers to reach more consumers on streaming music platforms and podcasts across Spotify, Pandora, SiriusXM, iHeart and more. The company also made its CTV offering more cost-effective for brands while maintaining its high standard of premium inventory sources, including platforms like Hulu, Disney+ and Paramount+.
- New conversion API helps advertisers measure success without cookies: The new conversion API (CAPI) offers brand advertisers a more accurate way to measure the value of Yelp Ads while also future-proofing their measurement strategy. CAPI allows brands to analyze any conversion from lead to transaction, measuring what matters most for them without relying on cookie signals.
“When we measure our return on ad spend from a last-click perspective, we’re about 2x to 4x on Yelp,” said Paul Baumgarthuber, chief marketing officer at LaserAway, on the value the company saw in an early test. “When we matched the data to understand how Yelp Ads influences our customers, we’re at about 8x return on ad spend using Yelp’s conversion API product.”
Additional Information and Assets
Learn more about all of the latest updates Yelp announced in the company’s blog post. Assets and images can be found here. For more information about Yelp, visit the company’s Fast Facts page.
About Yelp Inc.
Yelp Inc. (yelp.com) is a community-driven platform that connects people with great local businesses. Millions of people rely on Yelp for useful and trusted local business information, reviews and photos to help inform their spending decisions. As a one-stop local platform, Yelp helps consumers easily discover, connect and transact with businesses across a broad range of categories by making it easy to request a quote for a service, book a table at a restaurant and more. Yelp was founded in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723931243/en/
Yelp Inc.
Will DeGirolamo
press@yelp.com
Source: Yelp Inc.
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