Yellow Expands Sales Verticals

Rhea-AI Summary

Yellow Corporation is expanding its sales reach by launching a new Oil, Gas and Energy vertical and appointing Melissa Pfitzer as Vice President – Strategic Accounts. This initiative aims to enhance customer responsiveness and align sales strategies across key sectors, including Aerospace and Healthcare. The company emphasizes its real-time tracking services and expedited shipping capabilities, particularly supporting industry-specific needs. Yellow has demonstrated growth since implementing verticals in February 2020, underscoring its commitment to evolving its supply chain solutions.

Positive

• Launch of a new Oil, Gas and Energy vertical.
• Appointment of Melissa Pfitzer with over 20 years of industry expertise.
• Expanded sales strategy across multiple key sectors.
• Growth among new and existing customers since February 2020.

Negative

• None.

Growth, Customer Responsiveness Drive Expansion

OVERLAND PARK, Kan., May 17, 2021 (GLOBE NEWSWIRE) -- (NASDAQ: YELL) Yellow is growing its industry-centric sales verticals with the creation of a new Oil, Gas and Energy vertical, and Melissa Pfitzer has joined the sales team as Vice President – Strategic Accounts to lead new business growth. In addition, the Company has reorganized key verticals to align with sales strategy and strong customer service.

In addition to the new Oil, Gas and Energy vertical, the Manufacturing, Automotive and Aerospace vertical now includes Aerospace, with an expanded focus on customers in the aerospace industry. Yellow’s sales strategy also includes Retail, Consumer Goods and Ecommerce; Government and Defense; and Healthcare and Life Sciences and 3PL verticals.

“Since we launched our verticals in February of 2020, we’ve seen significant growth among both new and existing customers,” said Yellow Chief Commercial Officer, Jason Bergman. “As a result, we’re adding more resources and responding to learnings over the past year to fine-tune our sales strategy. Yellow offers perfectly aligned solutions for the needs of oil, gas and energy customers – particularly real-time tracking, reliable one- two- and three-day service to connect key markets and ship coast-to-coast, expedited and guaranteed services and knowledge in that industry.”

Pfitzer joins Yellow with extensive expertise in the oil and gas industry and more than 20 years of transportation and sales experience.

“I couldn’t be more excited to join the Yellow team and lead growth and development of this brand-new vertical,” said Pfitzer. “With Yellow’s capabilities such as next-day service to and from Texas and Oklahoma, an expansive network that includes rig sites, guaranteed and expedited services and an outstanding lower claims ratio – our freight solutions are unmatched when it comes to the unique and specific needs of oil, gas and energy companies.”

Visit https://verticals.myyellow.com/ to learn more about Yellow’s supply chain solutions focused on five key verticals.

About Yellow Corporation
Yellow Corporation has one of the largest, most comprehensive logistics and less-than-truckload (LTL) networks in North America with local, regional, national, and international capabilities. Through its teams of experienced service professionals, Yellow Corporation offers industry-leading expertise in flexible supply chain solutions, ensuring customers can ship industrial, commercial, and retail goods with confidence. Yellow Corporation, headquartered in Overland Park, Kan., is the holding company for a portfolio of LTL brands including Holland, New Penn, Reddaway, and YRC Freight, as well as the logistics company HNRY Logistics.

Please visit our website at www.myyellow.com for more information.

Media Contacts:        
Mike Kelley
913-696-6121
mike.kelley@myyellow.com

Heather Nauert
heather.nauert@myyellow.com

Investor Contact:        
Tony Carreño
913-696-6108
investor@myyellow.com

FAQ

What new vertical did Yellow Corporation launch?

Yellow Corporation launched a new Oil, Gas and Energy vertical.

Who was appointed as Vice President for Strategic Accounts at Yellow?

Melissa Pfitzer was appointed as Vice President – Strategic Accounts.

When did Yellow start implementing its sales verticals?

Yellow began implementing its sales verticals in February 2020.

What key sectors is Yellow focusing on with its sales strategy?

Yellow's sales strategy includes sectors like Aerospace, Healthcare, Retail, and Consumer Goods.

What are the benefits of Yellow's services for the Oil, Gas, and Energy vertical?

Yellow offers real-time tracking, expedited and guaranteed shipping services tailored for the Oil, Gas, and Energy industries.