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cbdMD Launches Herbal Oasis Social Tonics, Hemp-Derived THC Seltzers

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cbdMD (NYSE: YCBD) has launched Herbal Oasis Social Tonics, a new line of hemp-derived THC seltzers. Available in four flavors, each can contains 5mg THC, 5mg CBG, and adaptogenic mushrooms. The product features nano-liposomal technology for fast-acting effects within 10-15 minutes. According to Euromonitor International, the adult hemp beverage market reached $230 million in 2023, is expected to triple in 2024, and projected to exceed $4 billion by 2028. The products are currently available on cbdMD.com and in select markets in North Carolina and Alabama, with plans for broader distribution.

cbdMD (NYSE: YCBD) ha lanciato Herbal Oasis Social Tonics, una nuova linea di seltzer a base di THC derivato dalla canapa. Disponibile in quattro gusti, ogni lattina contiene 5 mg di THC, 5 mg di CBG e funghi adattogeni. Il prodotto utilizza una tecnologia nano-liposomiale per effetti rapidi entro 10-15 minuti. Secondo Euromonitor International, il mercato delle bevande a base di canapa per adulti ha raggiunto i 230 milioni di dollari nel 2023, si prevede che triplicherà nel 2024 e dovrebbe superare i 4 miliardi di dollari entro il 2028. I prodotti sono attualmente disponibili su cbdMD.com e in mercati selezionati nella Carolina del Nord e in Alabama, con piani per una distribuzione più ampia.

cbdMD (NYSE: YCBD) ha lanzado Herbal Oasis Social Tonics, una nueva línea de seltzers con THC derivados del cáñamo. Disponible en cuatro sabores, cada lata contiene 5 mg de THC, 5 mg de CBG y hongos adaptógenos. El producto presenta tecnología nano-liposómica para efectos de acción rápida en 10-15 minutos. Según Euromonitor International, el mercado de bebidas a base de cáñamo para adultos alcanzó los 230 millones de dólares en 2023, se espera que se triplique en 2024 y se proyecta que excederá los 4 mil millones de dólares para 2028. Los productos están disponibles actualmente en cbdMD.com y en mercados selectos de Carolina del Norte y Alabama, con planes para una distribución más amplia.

cbdMD (NYSE: YCBD)는 Herbal Oasis Social Tonics라는 새로운 대마 유래 THC 셀처 라인을 출시했습니다. 4가지 맛으로 제공되며, 각 캔에는 5mg의 THC, 5mg의 CBG, 그리고 적응형 버섯이 들어 있습니다. 이 제품은 10-15분 내에 빠른 효과를 위한 나노-리포좀 기술을 사용합니다. Euromonitor International에 따르면, 2023년 성인 대마 음료 시장은 2억 3천만 달러에 도달했으며, 2024년에는 3배로 증가할 것으로 예상되며, 2028년까지 40억 달러를 초과할 것으로 보입니다. 이 제품은 현재 cbdMD.com과 노스캐롤라이나주 및 앨라배마의 일부 시장에서 구매할 수 있으며, 보다 넓은 유통 계획이 있습니다.

cbdMD (NYSE: YCBD) a lancé Herbal Oasis Social Tonics, une nouvelle gamme de seltzers contenant du THC dérivé du chanvre. Disponible en quatre saveurs, chaque canette contient 5 mg de THC, 5 mg de CBG et des champignons adaptogènes. Le produit utilise une technologie nano-liposomale pour des effets rapides en 10 à 15 minutes. Selon Euromonitor International, le marché des boissons à base de chanvre pour adultes a atteint 230 millions de dollars en 2023, devrait tripler en 2024 et dépasser 4 milliards de dollars d'ici 2028. Les produits sont actuellement disponibles sur cbdMD.com et dans des marchés sélectionnés en Caroline du Nord et en Alabama, avec des projets de distribution plus large.

cbdMD (NYSE: YCBD) hat Herbal Oasis Social Tonics auf den Markt gebracht, eine neue Linie von THC-Seltzern auf Hanfbasis. Die Getränke sind in vier Geschmacksrichtungen erhältlich, jede Dose enthält 5 mg THC, 5 mg CBG und adaptogene Pilze. Das Produkt bietet eine nano-liposomale Technologie für schnell wirkende Effekte innerhalb von 10-15 Minuten. Laut Euromonitor International erreichte der Markt für Hanfgetränke für Erwachsene im Jahr 2023 230 Millionen Dollar, wird voraussichtlich 2024 dreimal so hoch sein und bis 2028 über 4 Milliarden Dollar übersteigen. Die Produkte sind derzeit auf cbdMD.com und in ausgewählten Märkten in North Carolina und Alabama erhältlich, mit Plänen für eine breitere Verteilung.

Positive
  • Entry into fast-growing hemp beverage market projected to reach $4B by 2028
  • Product leverages nano-liposomal technology for faster absorption
  • Expansion into new product category targeting sober-curious market segment
Negative
  • initial market availability in only two states
  • Entering highly competitive beverage market as new player

Insights

The launch of Herbal Oasis Social Tonics represents a strategic move into the rapidly growing hemp beverage market. With industry projections showing the market potentially reaching $4 billion by 2028 from $230 million in 2023, this product launch positions cbdMD to capture market share in a high-growth segment. The timing aligns with increasing consumer demand for alcohol alternatives and wellness-focused beverages.

The product's differentiation through nano-liposomal technology for faster absorption and the inclusion of adaptogenic mushrooms creates a unique value proposition in the competitive landscape. However, initial distribution in North Carolina and Alabama may constrain immediate revenue impact. The nationwide shipping capability could partially offset this limitation, though regulatory complexities in the hemp-derived THC space may present challenges for expansion.

The formulation strategy demonstrates strong market awareness by combining multiple trending ingredients: hemp-derived THC, adaptogenic mushrooms and nootropics. The 5mg THC + 5mg CBG dosage positions the product in the microdose category, appealing to both newcomers and experienced users. The fast-acting 10-15 minute onset differentiates it from traditional edibles, which typically take longer to take effect.

The four-flavor launch portfolio provides sufficient variety while maintaining manageable production complexity. The inclusion of functional ingredients like Lion's Mane and L-theanine aligns with premium wellness positioning, though this may impact production costs and margins. The low-calorie formulation addresses the health-conscious consumer segment effectively.

Charlotte, North Carolina--(Newsfile Corp. - November 14, 2024) - cbdMD, Inc. (NYSE American: YCBD) (NYSE American: YCBD-PA) a trusted leader in the wellness and cannabinoid industry, is excited to announce the launch of Herbal Oasis Social Tonics—a carefully crafted low-calorie, hemp derived THC seltzer line designed to elevate social occasions with a blend of premium cannabinoids and adaptogenic mushrooms. Available in four delicious flavors—Lemon Lift, Tropical Twist, Mango Bliss, and Berry Fusion—Herbal Oasis is designed to deliver an experience that enhances social connection and well-being, offering an alternative to traditional alcoholic drinks.

As the first entry of its kind for cbdMD, the Company believes Herbal Oasis is set to redefine what social drinking can look like in a wellness-centered lifestyle. Each can features a thoughtfully balanced formula: 5mg of hemp derived THC and 5mg of CBG, complemented by a nootropic blend of functional ingredients like Lion's Mane, Reishi, Maitake, and Cordyceps mushrooms along with L-theanine and B12. With a focus on enhancing social experiences, this blend is crafted to provide calm, clarity, and energy, helping consumers feel engaged, vibrant, and connected in any social setting.

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Herbal Oasis Social Tonics

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Microencapsulated & Fast-Acting Social Tonic for the Sober-Curious and Beyond

The product has been in development for nearly a year, designed to have superior taste and a balanced formulation that aligns with current trends for an alcohol-free lifestyle. Incorporating a nano-liposomal technology for faster absorption, Herbal Oasis Social Tonics offers fast-acting effects. Consumers should begin to feel the effects within approximately 10-15 minutes after consumption.

"We are thrilled to introduce Herbal Oasis as part of the emerging hemp-derived delta 9 category," said Ronan Kennedy, CEO of cbdMD. "With Herbal Oasis, we wanted to bring together the finest aspects of ancient wellness traditions and modern innovation, delivering an alcohol-free alternative for social connection and mindful engagement. It's an experience that our consumers can feel good about, one that aligns with their wellness-focused lifestyles."

The Fastest-Growing Segment in an Emerging Industry

As the THC and CBD beverage markets continue to expand, the social tonics category is emerging as the fastest-growing segment in the industry. The "sober-curious" movement and an increasing focus on wellness have fueled a demand for healthier, non-alcoholic alternatives that promote well-being. According to recent Euromonitor International estimates, the adult hemp beverage market totaled approximately $230 million in 2023, will triple in 2024, and is on its way to over $4 billion by 2028 as consumers seek new, mindful ways to enjoy their social lives without consuming alcohol.

cbdMD's move into this rapidly expanding space underscores the brand's commitment to innovation and addressing consumer trends head-on. By offering Herbal Oasis, cbdMD provides a sophisticated, wellness-driven option that will be marketed to a range of adult consumers, from "Life of the Party" personalities looking for a healthier social buzz, to wellness enthusiasts and sober-curious individuals seeking clarity and connection.

Availability

Herbal Oasis Social Tonics are currently available at cbdMD.com and in select markets in North Carolina and Alabama, with plans for broader distribution in the coming months. Through cbdMD's nationwide1 shipping, adult consumers across the U.S. can conveniently order Herbal Oasis products and have them delivered discreetly to their front door, allowing everyone to discover the refreshing, wellness-focused experience of Herbal Oasis from the comfort of home. For more information about Herbal Oasis Social Tonics or to stay updated on product availability, please visit cbdMD.com or contact our customer support team.

About cbdMD

cbdMD is a premium, consumer-centric wellness company focused on bringing innovation and quality to the cannabinoid industry with a comprehensive line of U.S. produced, THC-free2 CBD products, including NSF Certified for Sport® products, as well as a wide array of Full Spectrum products. Our cbdMD brand currently includes high-grade, premium CBD products including CBD tinctures, CBD gummies, CBD topicals, CBD capsules, CBD sleep aids, and a growing collection of Farm Act compliant Delta 9 products. Our Paw CBD brand of pet products includes veterinarian-formulated products including tinctures and chews in varying strengths, and our ATRx Labs brand of natural functional mushroom support. To learn more about cbdMD and our comprehensive line of U.S. grown, THC-free1 CBD oil and Full Spectrum products as well as our other brands, please visit www.cbdmd.com, www.pawcbd.com, or ATRxLabs.com, follow cbdMD on Instagram and Facebook, or visit one of the thousands of retailers nationwide that carry cbdMD's products.

Forward-Looking Statements

This communication contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including with regard to market acceptance of new products, availability of new products and potential regulation of new produces. These forward-looking statements are based on management's beliefs and assumptions and information currently available. The words "believe," "expect," "anticipate," "intend," "estimate," "project" and similar expressions that do not relate solely to historical matters identify forward-looking statements. Investors should be cautious in relying on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed in any such forward-looking statements. These factors include, but are not limited to those described in our Form 10-K and other filings with the U.S. Securities and Exchange Commission. All information set forth in this press release is as of the date hereof. You should consider these factors in evaluating the forward-looking statements included in this press release and not place undue reliance on such statements. We do not assume any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by law.

1 As permitted by local jurisdiction.

2THC-free is defined as below the level of detection using validated scientific analytical methods.

Contact Information:

cbdMD, Inc.
Ronan Kennedy, CEO & CFO
+1 (704) 445-3064
IR@cbdmd.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/230004

FAQ

What are the ingredients in cbdMD's Herbal Oasis Social Tonics (YCBD)?

Each can contains 5mg THC, 5mg CBG, adaptogenic mushrooms (Lion's Mane, Reishi, Maitake, and Cordyceps), L-theanine, and B12.

Where can I buy cbdMD's Herbal Oasis Social Tonics (YCBD)?

The products are available on cbdMD.com and in select markets in North Carolina and Alabama, with nationwide shipping available.

How long does it take for cbdMD's Herbal Oasis Social Tonics (YCBD) to take effect?

Due to nano-liposomal technology, effects begin within approximately 10-15 minutes after consumption.

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