“Roots. -- A Journey to Kochi in Shikoku on Four Yamaha Motorcycles” Published in Web 55mph

Rhea-AI Summary

Yamaha Motor Co., Ltd. has released a feature titled “Roots. -- A Journey to Kochi in Shikoku on Four Yamaha Motorcycles” in Web 55mph, which revitalizes the iconic 55mph magazine from the 1980s. This edition marks the second collaboration between photographer Rowland Kirishima and motorcycle journalist Keisuke Kawanishi, following their motorcycle tour from Portugal to Morocco in 2019. The latest journey from Tokyo to Kochi, undertaken last November, aimed to rediscover the joy of motorcycling, especially after the restrictions imposed by the COVID-19 pandemic.

Positive

• Launch of a new feature in Web 55mph helps to enhance brand visibility.
• Collaboration with notable figures in motorcycling reinforces Yamaha's commitment to the community.

Negative

• None.

https://www.youtube.com/watch?v=F3UdTg4okA0

IWATA, Japan--(BUSINESS WIRE)-- Yamaha Motor Co., Ltd. has published “Roots. -- A Journey to Kochi in Shikoku on Four Yamaha Motorcycles” in Web 55mph, an online 21st century version of the original 55mph magazine put out in the 1980s under the concept of “Motorcycle Utopia” and spanned ten volumes.

A Journey to Kochi in Shikoku on Four Yamaha Motorcycles in Web 55mph (Graphic: Business Wire)

“Roots.” is the second team-up for Web 55mph between photographer Rowland Kirishima and motorcycle journalist Keisuke Kawanishi following their round-trip journey between Portugal and Morocco on the Ténéré 700 published in 2019, entitled “This is Africa!” Kirishima and Kawanishi were joined by two other riders for this trip and all of them shared a mutual longing for the freedom taken away by the COVID-19 pandemic. This grand tour from Tokyo to Kochi, Shikoku, and back last November was to rediscover the draws of motorcycling and the joys of the journey.

https://global.yamaha-motor.com/stories/resonating-worlds/journey/r04/

View source version on businesswire.com: https://www.businesswire.com/news/home/20220403005002/en/

Naoto Horie

Corporate Communication Division

Global PR Team

Yamaha Motor Co., Ltd.

TEL: +81(0)3-5220-7211

ymc_pr@yamaha-motor.co.jp

Source: Yamaha Motor Co., Ltd.

FAQ

What is the new release by Yamaha Motor Co., Ltd. in Web 55mph?

Yamaha Motor Co., Ltd. released 'Roots. -- A Journey to Kochi in Shikoku on Four Yamaha Motorcycles' in Web 55mph.

Who collaborated on the new feature in Web 55mph?

The new feature in Web 55mph is a collaboration between photographer Rowland Kirishima and motorcycle journalist Keisuke Kawanishi.

What was the purpose of the journey from Tokyo to Kochi undertaken by Yamaha?

The journey aimed to rediscover the joys of motorcycling after the restrictions of the COVID-19 pandemic.

When did Yamaha's journey to Kochi take place?

The journey from Tokyo to Kochi took place last November.

What concept does the Web 55mph magazine represent?

Web 55mph represents a modern version of the original 55mph magazine, emphasizing 'Motorcycle Utopia'.